Rotting Apples
On March 31 I had composed a blog regarding my analysis of the odds of seeing a redesigned Mini on Tuesday, April 1. Suffice it to say, I had concluded that there was very little likihood of a release due to the atypical pattern of the Mini rumors. Typically when a rumor appears, say a month or two before a new product appears, there is always a clustering of subtaniating evidence from ever more reliable sources as the date approaches. This did not happen with the March 7 Mini rumor. After the first splash on March 7, even though the comments section were bustling, virtually all of it could be categorized as wishful thinking and suggestions to Steve. There was nothing to substantiate the significance of the rumor.
Well, April 1 came and went and Im getting more nervous daily because my livelihood depends on the reliable performance of our Minis. And as the workload, and the sophistication of the software trends ever upward, the performance of my Minis, and my confidence level trends the other way. So while I know that I need increased computational power, due to Apple's Manhattan Project mentality, I could formulate no rational way to determine what I should buy.
I just cannot understand why Apple is so doggedly tight-lipped about its planned products. Its actually self-destructive. Does Apple fantasize that it can strengthen its market position by not letting any outsiders have even an inkling of where its headed? It certainly does not help its customers. It only works to erode their loyalty. How does a customer feel if, not having a clue what's coming out in the next couple of months, goes out and buys, say, a MacPro, only to see on the following Tuesday morning, that the Mini he really wanted and needed is now available! Ouch! This can do nothing but create bad will, and resentment; it is guaranteed to alienate that customer. Does Apple really think that every Mac buyer is so flush the he can just say, cest la vie!,*and go out and buy yet another computer because now the one he really needed just popped up on the Apple Store site?
Does such pathological secrecy give a competitive edge over other manufactures? I say, No! Toshiba, Sony and Dell are competing against one another, much more than they are against Apple. The largest determinants for their model upgrades are the availability of new Intel technology, and of course, cost. The steady upward trend in computer power happens when intel says it can.
A single example does not hold statistical water, but I suspect it is typical. I have needed some more powerful computers for my business for over a year. But hanging on the hope that some new more powerful Minis, supporting 4 GB of RAM, were just around the corner, I kept holding off buying anything. (The Mini is the perfect size for our needs.) If I would have known that on April 4, 2008 I would still be disappointed when I opened the MacRumors page, I would have gone out and bought a couple of modestly appointed MacPros, LAST YEAR, even though they would not have been my first choice. In other words, if I had something rational on which to make a decision, I would have made some rational purchases. But I kept hoping that my new Mini was just around the corner - and I bought nothing. So as it stands today, Apple has sold me several fewer computers than it would have if it were more open to its customers. And given the mounting evidence promising the imminent appearance of an enhanced Mini, I feel that I must continue to wait and, so, those extra purchases I would have made last year, will never happen. Apples loss. The computers I might have bought are now just rotting Apples.
Apple, you really must end this stupid policy!