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Phil Schiller Talks 16 GB iPhones and Thinness vs Battery Life Tradeoffs
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For all the other things he said, I totally agree. But I completely disagree on the 16gb excuse. (and worse, 8gb on the older models) He should have straight up just said "because of pure greed" because that's all it is. Funny he brings up cloud storage which also starts at a pitiful 5gb. The irony.
Phones are thin enough ffs....even though it's not an issue for me I'd certainly rather have a thicker phone and better battery life.
I feel the need to add to the dissenting voices here. 16GB in the base model is horse***t and Phil Schillers response to this issue is equally so. It's just up-selling to the 64GB model.
I'd also take a slightly thicker iPhone 6 with greater battery life and a camera that doesn't protrude over thinness any day. It's still the best thing out there as far as I am concerned, but this issue about storage should be called out for what it is.
Now lets see what the iPhone 6S brings and see if they can get rid of the ugly plastic bands on the back.
I'd also take a slightly thicker iPhone 6 with greater battery life and a camera that doesn't protrude over thinness any day. It's still the best thing out there as far as I am concerned, but this issue about storage should be called out for what it is.
Now lets see what the iPhone 6S brings and see if they can get rid of the ugly plastic bands on the back.
The myopic views of MacRumors front page posters are as always a joy to behold. Personally I am with Gruber: for me a 16GB phone is frustratingly small and it's easy to fall prey to the cynical view that Apple is simply squeezing the bottom line here.
But consider for a moment the high-level view that Phil Schiller and Apple holds: they have the data. They see what customers buy, what customers use. And they use that data to shape the future of Apple. Apple holds tremendous power to shift the entirety of computing forward and they have the balls to implement it to fit their plans: Get rid of floppy disks? Ballsy move in 1998. Making a computer with a single port made for the wireless world Apple wants to live in two years from now already? Sure, why not? We are still giving the people who prefer to stay away from the cutting edge an option while simultaneously edging them closer.
Are there hiccups and road blocks on the way? Are there cranky keyboard warriors aching to get on my ignore list at every turn? Sure. But that's progress. And Apple knows it. It knows where to gently prod and where to carelessly blow ahead. To not only skate where the puck is. But to will that puck to go where they want it to go.
And everyone else just tries to keep up.
But consider for a moment the high-level view that Phil Schiller and Apple holds: they have the data. They see what customers buy, what customers use. And they use that data to shape the future of Apple. Apple holds tremendous power to shift the entirety of computing forward and they have the balls to implement it to fit their plans: Get rid of floppy disks? Ballsy move in 1998. Making a computer with a single port made for the wireless world Apple wants to live in two years from now already? Sure, why not? We are still giving the people who prefer to stay away from the cutting edge an option while simultaneously edging them closer.
Are there hiccups and road blocks on the way? Are there cranky keyboard warriors aching to get on my ignore list at every turn? Sure. But that's progress. And Apple knows it. It knows where to gently prod and where to carelessly blow ahead. To not only skate where the puck is. But to will that puck to go where they want it to go.
And everyone else just tries to keep up.
Who's survey are they taking to know that we want 16gb phones. Some of the heads of this company are just full of it but their BS "solutions" to problems that were never there! They all know we want storage over the cloud because what happens when there's no access to the cloud.... They really need to think over their plans and make 32gb the lowest starting model.
When I make 'bold decisions' people just call me an idiot ...
Problem with people is that they do not know what they need and use, regardless of what they say.
Once they discover all the things a smartphone can do they outgrow basic.
My bold decision is very simple: Always buy the highest available configuration of anything.
Every time I ended up buying a basic of anything I regretted it. Hard drive, memory, speed you name it.
With technology changing at a rapid pace and nobody knowing what is next, a top device is usually the lowest one within 3 - 5 years. So, things last a little longer by buying the top model. Price averages out too.
Still on a 4S with 64GB, but ready for the 6S 128GB. (I only buy S cycles)
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16gb should be fine if you run your phone lean and mean - music in the cloud, back up / delete photos and videos from time to time, no big games.
with ios9 being smaller and the new app slimming feature this will work even better. the only problem that bugged me often was that bloated "other" space - on my old 8gb iphone 4 i regularly had to delete photos and apps, just to keep the few hundred mbs of fee space it needed to operate fine. i had to reset the whole phone about every year because of some apps temp-files getting bigger and bigger (probably mail, facebook, ...). it's the same with my ipad (that's where i store the big apps and games - i fikled abot 50 of that 64 gb in the first day - without any music & videos), but on a 64gb device, it takes much longer for that 5gb of dead data to become an annoyance - at least, i'd welcome some memory management/more info there.
and yes, they are being greedy by saving 2-4$ for that extra 16gb. it just wouldn't matter that much, if the software ran better.
with ios9 being smaller and the new app slimming feature this will work even better. the only problem that bugged me often was that bloated "other" space - on my old 8gb iphone 4 i regularly had to delete photos and apps, just to keep the few hundred mbs of fee space it needed to operate fine. i had to reset the whole phone about every year because of some apps temp-files getting bigger and bigger (probably mail, facebook, ...). it's the same with my ipad (that's where i store the big apps and games - i fikled abot 50 of that 64 gb in the first day - without any music & videos), but on a 64gb device, it takes much longer for that 5gb of dead data to become an annoyance - at least, i'd welcome some memory management/more info there.
and yes, they are being greedy by saving 2-4$ for that extra 16gb. it just wouldn't matter that much, if the software ran better.
16gb are more than enough if you don't need more. Simple as that. But then they don't include more for the same reason they don't include more of anything in any other model: because it has a cost and more cost with the same price means lower margins, and higher prices mean more criticism. And we live in a capitalist system and they have shareholders and so on. That's the way things work, not that hard to understand.
The only way for Apple to change this practice is to stop buying iPhones; plain and simple. But since most if you people complaining are locked into the ecosystem you will pay the extra $100 regardless.
Look at all the complaints regarding Apple Watch. When reviews criticize and sales start to slow they have no choice but to do something about it. Eventually iPhones are going to slow down in sales.
Look at all the complaints regarding Apple Watch. When reviews criticize and sales start to slow they have no choice but to do something about it. Eventually iPhones are going to slow down in sales.
i hope he doesn't believe the **** that he's spewing, or else we'd still all be on computers with 2-4mb of ram...
I have to agree with most here. 32GB should be the baseline device for the iPhone the idea that 16GB saves Apple Money so they can put other high end components is a bunch of malarkey. Next release.
Sadly Gruber must possess the interview skills of a small child because it would seem fairly obvious to me to call Schiller out on this sad truth.
remember it from where?
this whole "you arent the target market" is becoming the new "nobody put a gun to your head". the simple fact is that 16 gig is becoming as outdated as 4 and 8 and schillers points and others apply as well to them.
extremely disappointing comments from schiller.
if its about cost then just raise the price of the phone by those few extra dollars.
i dont even know what makes a 1 port laptop more forward thinking than a 2 port laptop.
More like, isn't for anyone.
The 12" Macbook is just a pathetic attempt at a money grab by a bean-counter CEO.
I "love" how Apple execs are always so sure they're right.
But thanks for execsplaining to us how phones with bigger batteries would weigh more and take longer to charge; I never would've anticipated those fatal trade-offs.
But thanks for execsplaining to us how phones with bigger batteries would weigh more and take longer to charge; I never would've anticipated those fatal trade-offs.
So true! I never would have thought that Apple needs pressure - from time to time.
On average I am quite happy with my Apple stuff, but sometimes I am disappointed.
I will always buy Apple devises but I have the habit of using my Macs and iPhones till they break which means in case of Mac I use them around 6-8 years and in case of iPhone around 5 years.
This is something Apple does not like I guess.
What I do not like is Apple's behavior regarding including features:
- advanced window management for the Mac in 2015?
- split screen in iPad in 2015? - both are basic features and you can not tell me that in case of the iPad, hardware is the reason for this late introduction of split screen function.
- NFC in iPhone 5s? Apple knew that they will have a purpose for an NFC chip in 2014 with the introduction of Apple Pay - why not include NFC already in the 5s?
- no Airdrop connection between Mac and an iPhone 4s and iPad 2 (both devices still sold in 2014) possible. I am an Apple person at heart but admitting that this connectivity is not possible is a pain in the ass in front of my Android/Windows friends.
The only thing keeping me from switching to an Android phone is my unlimited plan. iOS is simply behind the curve in usability. It gets the job done, but I enjoy using my Android devices more because of the customization options that simply aren't available in iOS. Battery life is another department where Apple is simply not cutting it for me. I'd gladly sacrifice a couple millimeters of thinness for a few more hours of battery life. Android manufacturers are prioritizing this feature in many models, while here, Apple is explicitly neglecting it. Finally, the forced reliance on cloud storage for expandability is ridiculous when most non-Apple phones include micro SD storage.
I'll still be getting a 6S in the fall, but I'm already getting preemptive buyer's remorse.
I'll still be getting a 6S in the fall, but I'm already getting preemptive buyer's remorse.
Right from the first Nano, Apple has been using their purchasing power to acquire enormous quantities of flash memory at the lowest price in the industry, to resell it to consumers at the highest markup in the industry. The profits gained from flash memory over the last decade, from the Nano through the iPhone and laptops would be huge, perhaps the biggest profit maker for Apple in that time. They're not going to give that profit up easily, which is why we still have 8GB and 16GB phones and 128GB laptops in 2015.
Read more carefully: "The 12" Macbook is just a pathetic attempt at a money grab by a bean-counter CEO."
Apple customers are maybe not as stupid as Tim Cook had hoped.