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Photos of Snow Leopard Disc and Retail Packaging?

Anaemik said:
The fact is there is no good reason for them to change their branding strategy for 10.6, and this "new design" is clearly the work of some attention-seeking amateur with an inkjet (and fairly mediocre design skills)
Click to expand...

Then you're in for a big surprise because this is the real packaging. Come back here after it's announced and tell me I was right.
 
TheSpaz said:
Then you're in for a big surprise because this is the real packaging. Come back here after it's announced and tell me I was right.
Click to expand...

Only if you come back in here and publicly retract this once it's shown to be completely bogus.
 
Anaemik said:
This logic is so horribly flawed.

1) This "new" (read: fake) packaging is larger, and therefore consumes more resources, both in terms of materials and fuel consumption for shipping, than the packaging for 10.5. How is that "greener" in any way, shape or form?
Click to expand...

looks the same size to me,
2) Your point about attracting the "average joe" is completely self-defeating, because obviously the kind of customer you are referring to - those "who don't spend all their lives on tech sites" (can you exaggerate any more?) - is not going to be affected by any change in packaging, because how are they going to notice a difference if they weren't already familiar with the "old" packaging? In fact, the "average Joe" is exactly the demographic to whom a picture of a Snow Leopard on a box is going to mean the least. Just think about this rationally for a second - ask some "average Joe" with a Mac what OS he runs and he'll tell you OS X. Ask him what version number, and he might not even know. Ask him what "cat" his version is, and he's equally unlikely to be able to answer, so how is a reference to a Snow Leopard going to be more significant to him than a box with a giant X on the front of it? Answer: it isn't.
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thats your opinion, but keep in mind there are others in the world then just you. I work in Retail (hence my name) and when we changed up our brand to up & up, we saw a mass number of people who buy our brand then the normal brand. More people seem to be buying up and up then the old target brand with the ribbion leaf. Hell, there was a artile in the break room arout it.


You also continue to ignore some major concepts in product branding and identity throughout the multitude of misinformed posts that you have made on this subject. There is NO way a sane marketing division would throw away branding they have spent countless $ on and a decade establishing without a *very* good reason. The fact is there is no good reason for them to change their branding strategy for 10.6, and this "new design" is clearly the work of some attention-seeking amateur with an inkjet (and fairly mediocre design skills)
Click to expand...

I know kids love to pull crap like this off all the time, but I think this is legit.

Apple spend years with everything in white, now look...

SlugmanSlimer said:
It is flawed in a second manner. Consumers not familiar with OS X should not be purchasing this version of the OS, they should be looking at the retail package that includes iLife etc...
Perhaps the point is to have the 'unfamiliar' consumer NOT look at his packaging.
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So, consumers who want to switch to mac, but don't know about it should just use something else? thats a bit mean don't you think.
 
Target362 said:
So, consumers who want to switch to mac, but don't know about it should just use something else? thats a bit mean don't you think.
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No, I meant that they should be purchasing the full version with iLife etc, not the upgrade package. I'm going to assume the package for the full version is going to look a a little different.
 
jalyst said:
So is this the final build or is the consensus now that there will be a few more?

I don think I'll bother buying the upgrade as I'll prolly be buying a new mini within the month, yay!

Hopefully it will come bundled with Snow Leopard?

Cheers
Click to expand...

Holy Cow this thread is busy...
It's just packaging people! LOL

So erm, amongst the noise, anyone care to address my Qns?
Thanking you! :D
 
Nobody knows if it's the final build or not, if Apple announce a release date tomorrow, it's likely it is.
 
Target362 said:
looks the same size to me,
Click to expand...

Oh really?

leopardbox.jpg

attachment.php



The 10.5 packaging is the size of a standard CD case. This "new" packaging would see the format moving to a DVD-case format, which shows no benefits whatsoever.

thats your opinion, but keep in mind there are others in the world then just you.
Click to expand...

For the most part, I'm actually keeping my opinion out of this, and instead I'm just relying on a little common sense and logical deduction. My *opinion* is that the design is awful and would represent a real step backward for Apple if this were somehow shown to be genuine. But my opinion isn't important to anyone but me, just like your opinion isn't important to anybody else either.


I work in Retail (hence my name)
Click to expand...

This is irrelevant. It doesn't qualify you to talk about marketing or product branding strategies any more than anybody else. All you do is put the stuff on the shelves and then run it through the cash register.

and when we changed up our brand to up & up, we saw a mass number of people who buy our brand then the normal brand. More people seem to be buying up and up then the old target brand with the ribbion leaf. Hell, there was a artile in the break room arout it.
Click to expand...

Is there any point continuing this discussion if you're going to compare Target brand toilet paper to a captive market like the Apple OS?

I know kids love to pull crap like this off all the time, but I think this is legit.
Click to expand...

Well, that's your opinion.......
 
damnyooneek said:
tell microsoft that. 7th version is what they said why they named it that
Click to expand...

Windows 1.0
Windows 2.0
Windows 2.1 (AKA Windows 286 / Windows 386)
Windows 3.0
Windows 3.1/Windows for Workgroups 3.1
Windows 3.11/Windows for Workgroups 3.11
<Co Development on OS/2 with IBM happened at this point>
NT 3.1 (Microsoft's take away assets from the split with IBM on OS/2)
NT 3.51
NT 4 = Windows 4.0
Windows 2000 = Windows 5.0
XP = Windows 5.1
Vista = Windows 6.0
Windows 7
 
Just playing the devils advocate here since I'm on neither side of the opinions here but I could see where Apple would want to make all their packaging similar :
 

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Anaemik said:
Oh really?

http://www.blogcdn.com/www.engadget.com/media/2007/10/leopardbox.jpg
http://att.macrumors.com/attachment.php?attachmentid=188746&d=1250509638
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Both look the same. Remeber a DVD case looks like this

7mmdvdcase.jpg








This is irrelevant. It doesn't qualify you to talk about marketing or product branding strategies any more than anybody else. All you do is put the stuff on the shelves and then run it through the cash register
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.

and what qualifies you? Because you say so?

I'm cart attendant, but I have done the sales floor as well as cashier.

I don't "put stuff on shelves" thats the logestics/flow team that comes in every morning at 3:30. I may zone the shelves, meaning I put stuff where they belong and make the shelves look nice after people mess them up

I don't think I can put stuff though a regester with out breaking it ;)
Is there any point continuing this discussion if you're going to compare Target brand toilet paper to a captive market like the Apple OS?
Click to expand...

We are not talking about the OS here, (nor are we talking about power PCs) we are talking about the PACKAGE and i'm saying is the package can attract people (like out UP and UP brand)

hAkron said:
Windows 1.0
Windows 2.0
Windows 2.1 (AKA Windows 286 / Windows 386)
Windows 3.0
Windows 3.1/Windows for Workgroups 3.1
Windows 3.11/Windows for Workgroups 3.11
<Co Development on OS/2 with IBM happened at this point>
NT 3.1 (Microsoft's take away assets from the split with IBM on OS/2)
NT 3.51
NT 4 = Windows 4.0
Windows 2000 = Windows 5.0
XP = Windows 5.1
Vista = Windows 6.0
Windows 7
Click to expand...

windows 7 is NT version 6.1

Peace said:
Just playing the devils advocate here since I'm on neither side of the opinions here but I could see where Apple would want to make all their packaging similar :
Click to expand...

Good point. The snow leopard fits right on in with the other packages. But we also don't know what iLife 2010 and iWork 2010 will look like.
 
Wow, 32 pages of people bitching about the legitimacy of software packaging. I think I just lost IQ points reading a portion of these posts...

(I'm not in retail and, yes, that was my last IQ point.)

Is anyone going to NOT buy Snow Leopard due to poor packaging?

I'm not buying it because it doesn't have enough new features, even if it is only $29 (changing the punctuation somewhere deep in the code shouldn't count as a "new" feature). Might have got me with a new interface...but we won't see that for awhile, will we?

That's my opinion, and nobody cares...
 
jalyst said:
Oh really? Not even any well informed speculation? :D



Are there rumours they'll be announcing a release date tomorrow?
Click to expand...

For 10.5, they announced on Tuesday Oct 16th (store went down early am) for sale on Oct 26th.

There are rumours of an 8/28 date, so the logical conclusion would be that they would announce tomorrow, if not, Wednesday.
 
jalyst said:
Oh really? Not even any well informed speculation? :D



Are there rumours they'll be announcing a release date tomorrow?
Click to expand...

There doesn't need to be any rumors. Apple surprised us before with no rumors (WWDC 2009, the new macs. That was unexpected and no website reported that apple may be releasing new macs)
 
Sky Blue said:
For 10.5, they announced on Tuesday Oct 16th (store went down early am) for sale on Oct 26th.

There are rumours of an 8/28 date, so the logical conclusion would be that they would announce tomorrow, if not, Wednesday.
Click to expand...

I can't wait to see what happens. Although I have a feeling the last seed wasn't the GM. OTOH, we do have the packaging. Interesting...
 
Looks like it's a square to me. It doesn't seem to have the dimensions of a DVD case.
 

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I can't believe I actually read through all 32 pages of posts.
Very, VERY slow day at the office.

What I wanted to write changed as I read through the pages, and now I can't even remember my name.

I need a beer.
 
Anaemik said:
This logic is so horribly flawed.

1) This "new" (read: fake) packaging is larger, and therefore consumes more resources, both in terms of materials and fuel consumption for shipping, than the packaging for 10.5. How is that "greener" in any way, shape or form?

2) Your point about attracting the "average joe" is completely self-defeating, because obviously the kind of customer you are referring to - those "who don't spend all their lives on tech sites" (can you exaggerate any more?) - is not going to be affected by any change in packaging, because how are they going to notice a difference if they weren't already familiar with the "old" packaging? In fact, the "average Joe" is exactly the demographic to whom a picture of a Snow Leopard on a box is going to mean the least. Just think about this rationally for a second - ask some "average Joe" with a Mac what OS he runs and he'll tell you OS X. Ask him what version number, and he might not even know. Ask him what "cat" his version is, and he's equally unlikely to be able to answer, so how is a reference to a Snow Leopard going to be more significant to him than a box with a giant X on the front of it? Answer: it isn't.

You also continue to ignore some major concepts in product branding and identity throughout the multitude of misinformed posts that you have made on this subject. There is NO way a sane marketing division would throw away branding they have spent countless $ on and a decade establishing without a *very* good reason. The fact is there is no good reason for them to change their branding strategy for 10.6, and this "new design" is clearly the work of some attention-seeking amateur with an inkjet (and fairly mediocre design skills)
Click to expand...

Wrong. the Packaging does attract people but not the way you think. There's Science that already proves this. Certain colors will stimulate certain stimuli in your brain getting you to like what you're looking at and want to have more of it, sort of like an addiction.

They do this in movies, Music, food, and practically everything else. They've been doing this for nearly 50 years. It's how businesses make money by controlling our minds. They've just gotten better at stimulating out brains.

In terms of food, when you're in a food store, just looking at the box will stimulate those neurons getting you hungry, you will then buy it.

Back in the 70's there was an article that said that in Movie theaters they used to flash certain colors, afterwards everybody left the theater to buy popcorn.

They do it in Video Games all the times. That's why sometimes they say that certain colors can cause Seizures in certain people.

The colors are done intentional to stimulate certain stimuli in your brain. So yeah Box art will attract people, that's actually the reason why so many people care about the box art. They want that stimulation without realizing it.
 
Target362 said:
There doesn't need to be any rumors. Apple surprised us before with no rumors (WWDC 2009, the new macs. That was unexpected and no website reported that apple may be releasing new macs)
Click to expand...

Are you talking about the notebooks? Daring Fireball said that new notebooks were coming with cheaper prices and they were rebranding the MBs as MBPs.
 
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