So... since they say hindsight is 20/20... what could Portenzo have done differently to avoid the delays and confusion?
- Too many options out of the gate. Perhaps they should not have offered or promised options other than the base notebook models initially. I believe some confusion (ever changing orders/upgrades/downgrades, etc.) could have been avoided by starting with just a couple options (probably Morocco/Levant) in March, then waiting until end of April to announce and start to produce a couple more (composition & 23 1/2), waited about a month after that to announce/start production on other options such as the 76, etc.)
- Restrict any order changes (other than cancels) after a 48 or 72 hour period. A lot of confusion has come as people have switched case styles or added/removed options (and that includes me).
- Clear the problems with their supply chain including finding other vendors if needed. Is taking way to long to get key supplies in stock.
- Based on what we have heard, they have processed orders out of sequence. Other than allowing for delays in materials (such as the Morocco), earliest orders should have been processed first. There have been a number of reports where a much later order was sent and received days or weeks before an identical earlier order.
- Once it became clear that they were overwhelmed and their supply chain couldn't keep up immediately, there should have been daily status updates to their site, facebook, and twitter (i.e.: We are up to order xxxx in levant, Morocco material on back order but we have shipped through xxxx.".
- Hired more help earlier. I understand that they were not expecting the number of orders they received... and that it takes time to get production staff up to speed... but even hiring temp help to answer emails, handle shipping, etc. would be helpful.
That's a short list of things I can think of right off the top of my head. I'm sure there are others... but I have to get out the door and get to work.
Not intended to "pile on"... just thinking for future reference.