Much like Apple stood their ground and refrained from putting out models with larger screens (and other different kinds of tech like, say, Bluetooth earphones) for quite a while until they got it right, I'd rather see them wait another year than going after the latest, greatest, newfangled thing just because “Samsung did it first” (what if Samsung got it wrong and came up with an overall uglier, less polished device regardless of its superior tech? Sure, that near bezel-less scree on the S8 looks cool, but its curved edges are stupid and useless as hell, the case looks ugly as sin – yes, it does… even though it's probably made out of metal, its finish feels plasticky and all the buttons and cutouts are, as usual per Samsung's “design language”, misaligned – and the fingerprint reader on the back is, to put it nicely, unfriendly). Give me an upgraded iPhone 7S (or even an upgraded iPhone 5/5S/SE-sized device, with a redesigned exterior case, upgraded internals and 3D Touch/Taptic Engine) over this (or a Samsung/Android monstrosity) any time of the day.