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I think we are not understanding each other. So let me use your logic which I agree btw. Your points are all valid - except bezels.

So, lets just say you buy the iMac as is.
and I buy iMac (imaginary one at this point) the way I see it.

Both same dimensions etc.

Yours huge bezels as it is now. Mine reduced bezels and biggers screen.

Now, for me as a user I have bigger screen than you, more real estate etc. to work on whilst at the same time we have identical physical "boxes" on our desks.

Its not just about estetics, it is about innovation and in this case innovation means to fit more in the same enclosure. Please don't tell me that you wouldn't prefer to get (lets say) 30" in the same box? Look at the bezels on the new XDR display - thats a lot of innovation right there.

So, bezels are not as silly as you might think.


I do care. I care that a next generation iMac has improved cooling. I care that a next generation iMac runs quieter under load. I care that Apple are able to put truly modern CPUs and GPUs into their products without throttling. I care about the quality of the built in speakers in the iMac. Those are areas where Apple can innovate and truly improve the product. They're also areas where smaller bezels might even be a liability.

I care that a next generation iMac retains end user access to RAM slots facilitating upgrades and longevity.

I don't care in the least about cosmetics like bezel size. That's definitely not innovation in any reasonable sense of the word and it barely qualifies as an improvement. It ranks just above having a rose gold iMac in my view.

I think it's a bid sad that people are so fixated on irrelevancies like bezel size because that's exactly the sort of attitude that has led to a decade of poor innovation from Apple where form was prioritized over function in nearly every aspect of product development. As others have pointed out, the 16" MacBook Pro is a great indicator that the long, dark decade of thin may be coming to an end and Apple will be free to actually innovate in the future.

I hope we don't have to settle for anything less.
 
Not at all. $5000 is not an affordable option. Intel CPU itself is expensive and yet the performance is worse than AMD. Not all people need Xeon or Core X.

$5k over four years is $104 a month. For a skilled worker, that's not among the bigger expenses.

Yeah, it's a pricey computer, but it's also not supposed to be a mass-market product.
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I must have fell asleep as I thought hyperthreading was the norm for the past 10 or so years. When did we lose it?

Hyperthreading appeared with some early Xeons and more prominently higher-end Pentium 4s, but Intel Core at first didn't have it at all, until Nehalem. Ever since, it was typically on all Core i7 CPUs, but not all Core i5 CPUs, and few (or none?) of the i3s.
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YOU don't care. Others do.
Also, its a bit sad that you don't care. If companies catered for you then there would be less innovation.
You should care! Why? Because when you do and you expect more then the more happens.
If Steve Jobs wasn't expecting a lot then the original iPhone wouldn't be as good as it was. You shouldn't settle for things when they can be improved. Its what pushes us forward. As soon as people start to settle then the progress stagnates. Bezels are huge and should be improved. Simple as that.

This seems a stretch.

Yes, the iMac design is aging. Yes, they can and should reduce the bezels, and they recently have on the MBP, so there's reason to believe that will trickle down to the iMacs. Yes, the iMac's thermals could be better — and again, they already have better thermals on the iMac Pro, so there's reason to believe that, too, will trickle down.

But I just don't see the huge deal.
 
Now, for me as a user I have bigger screen than you, more real estate etc. to work on whilst at the same time we have identical physical "boxes" on our desks.

Its not just about estetics, it is about innovation and in this case innovation means to fit more in the same enclosure. Please don't tell me that you wouldn't prefer to get (lets say) 30" in the same box? Look at the bezels on the new XDR display - thats a lot of innovation right there.

So, bezels are not as silly as you might think.

Screen size and resolution isn’t really influenced by bezel size. Apple’s options for panel size are almost completely determined by what panels they can source from vendors like LG Display. The size of the bezels around that panel are irrelevant and I don’t believe that Apple is in any way prevented from moving to a larger panel purely on the basis that they have a commitment to the current size of the iMac enclosure. I think Apple would build a 30” iMac if they feel there’s a market for one even if that meant that the enclosure ended up being a few inches larger all around.

I don’t believe Apple has any commitment to the current enclosure size and I don’t think an iMac which was a few inches larger would be any less successful with consumers. There’s no barrier that I can see that would deter Apple from increasing the size of the box.

The reason there’s no 30” iMac has nothing to do with bezel sizes or enclosure sizes, but simply because there is (currently) no suitable panel that would give them a 30” display with a retina DPI. As soon as that panel becomes a reality (and economically viable) Apple will be able to use it no matter how large the bezels are.


Your mistake is conflating bezel size and panel size. The bezel size isn’t preventing the display we both would like to have in any way I can see.

Edit to add: Also, many other posters in this thread do not share your perspective. All the talk about how the big bezels “don’t look modern” or “look old” are not making the point you’ve made above. It seems that a lot of the clamor for smaller bezels really is just because of aesthetic or cosmetic concern.
 
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I agree, people should have a choice but not when it cripples advancements. Keep the old model for those that want it and move on. Otherwise we would never got rid off CD drives which kept us going forward to slimmer laptops we have now etc.
HDD are dead. They are now used in specific market (backups, raids, large storages etc.) but not in a consumer/prosumer product. So in this case for example, I can't walk into an Apple store and walk out with a SSD iMac because Apple stocks only HDD ones. So ancient technology is still limiting me from getting it and I have to order online and wait for it to be delivered.
Its not a big deal but a small example.
I'm all up for choice but it stupid to keep a choice just for the sake of it. HDD is dead, lets move on and use HDD in other areas before we slowly kill those too.

I have HDD at home, I use them as external backups etc. I also plan to buy some raid box or some NAS with HDD. I'm ok with that, but don't just keep them in the products like iMac. All other products are SSDs so iMac should be too. In fact, it would also make the technology cheaper sooner :)
Regardless, no hdd please. :)
You’re making the mistake of assuming that all users needs are the same as yours. The $1,799 iMac is a very popular model. It’s not the case that it’s available in-store for immediate pickup because no one wants to buy it.

You don’t want to buy one, and that’s fine. But saying Apple should eliminate all Fusion drives just because you don’t want them makes no sense.
 
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Again, you don't understand me.
I understand the panel situation etc. I was not talking about that but you seem to be stuck on something and I can't seem to get through to you.
Sure Apple can make bigger display and they can easily make bigger enclosure. But that wasn't the point.
If you can fit bigger screen in the same enclosure then why not do it? Simple as that.
The same mentality was applied on the iPhone and it was (and still is) great example how every little detail counts. Sure, you can have thicker phone for this or that but why not push it and make it better?
Same here, why have unused space with huge bezels when we can get that utilised with screen space.
Details matter and this is one of that.


Screen size and resolution isn’t really influenced by bezel size. Apple’s options for panel size are almost completely determined by what panels they can source from vendors like LG Display. The size of the bezels around that panel are irrelevant and I don’t believe that Apple is in any way prevented from moving to a larger panel purely on the basis that they have a commitment to the current size of the iMac enclosure. I think Apple would build a 30” iMac if they feel there’s a market for one even if that meant that the enclosure ended up being a few inches larger all around.

The reason there’s no 30” iMac has nothing to do with bezel sizes or enclosure sizes, but simply because there is (currently) no suitable panel that would give them a 30” display with a retina DPI. As soon as that panel becomes a reality (and economically viable) Apple will be able to use it no matter how large the bezels are.

Your mistake is conflating bezel size and panel size. Bezels aren’t blocking the display we both would like to have in any way.
 
Screen size and resolution isn’t really influenced by bezel size.

Sure it is. The MacBook Pro 15-inch / 16-inch screen mostly changed in terms of bezel reduction. It allowed the resolution to increase (using a bigger panel) while staying in mostly the same form factor.

If Apple wants to buy a panel to those specs, they will.

Apple’s options for panel size are almost completely determined by what panels they can source from vendors like LG Display.

Have you looked at the kinds of panels iPhones and iPads use? They're almost all custom-specced. If Apple wants Japan Display or LG Display to make a 30-inch 220 ppi panel, they will.
 
Seriously, is no one reading my posts today?
I said specifically to keep the old model with HDD for those that need it. I used other products as an example as that is precisely what Apple did in the past many times.
So why are you assuming something else.
The solution is simple - kill HDD on new products (just like they did with everything else) and move forward. Keep the current entry level to satisfy those that are ok with it. Everyone wins.


You’re making the mistake of assuming that all users needs are the same as yours. The $1,799 iMac is a very popular model. It’s not the case that it’s available in-store for immediate pickup because no one wants to buy it.

You don’t want to buy one, and that’s fine. But saying Apple should eliminate all Fusion drives just because you don’t want them makes no sense.
 
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If you can fit bigger screen in the same enclosure then why not do it? Simple as that.

Because smaller bezels do in in fact require a lot of compromises in other areas of engineering. Having smaller bezels is at cross-purposes with (among other things):

1. Better audio
2. Better cooling
3. End user access to RAM slots
4. Better built-in webcam

All of which are (in my opinion) far, far more interesting and important than cosmetics.


The same mentality was applied on the iPhone and it was (and still is) great example how every little detail counts. Sure, you can have thicker phone for this or that but why not push it and make it better?

The fact that people want to be able to put their phone in their pocket certainly changes the value equation here. No such incentive exists for a desktop computer like the iMac.

Same here, why have unused space with huge bezels when we can get that utilised with screen space.

If you open up an iMac is the space behind the bezels empty and unused?
 
Have you looked at the kinds of panels iPhones and iPads use? They're almost all custom-specced. If Apple wants Japan Display or LG Display to make a 30-inch 220 ppi panel, they will.

The volume of devices built allows this sort of customization for iPhones and iPads. Apple makes so few iMacs — especially a hypothetical 30” top of line model — that the pricing for a custom panel makes it infeasible. Eventually that will shift as component pricing comes down, but that’s why we haven’t seen one yet.
 
The volume of devices built allows this sort of customization for iPhones and iPads. Apple makes so few iMacs — especially a hypothetical 30” top of line model — that the pricing for a custom panel makes it infeasible. Eventually that will shift as component pricing comes down, but that’s why we haven’t seen one yet.

It's true that the iMac has considerably less volume, but if Apple really cares to put a different panel in, they will. They'll simply threaten that Japan Display loses its contract to build the next iPad display otherwise. Done and done.
 
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Man you are difficult and unreal.
Please check Inspiron-27-7000-all-in-one Desktop Dell
for example. Smaller bezels etc.
If Dell can do it then Apple can do it 10x better.
All the compromises you mentioned are nonsense and deep down you must know that.
And yes, if you open an iMac the space is empty! See iFixit link below!





Because smaller bezels do in in fact require a lot of compromises in other areas of engineering. Having smaller bezels is at cross-purposes with (among other things):

1. Better audio
2. Better cooling
3. End user access to RAM slots
4. Better built-in webcam

All of which are (in my opinion) far, far more interesting and important than cosmetics.




The fact that people want to be able to put their phone in their pocket certainly changes the value equation here. No such incentive exists for a desktop computer like the iMac.



If you open up an iMac is the space behind the bezels empty and unused?
 
Man you are difficult and unreal.

There’s no need to make this personal, we just have a differing opinion (I think). I’ve been quite clear that I am all for smaller bezels as long as everything else is equal. But things are never equal, and if there’s a conflict the bezel size is almost always going to be the less important consideration to me.

I’d love to see a 30” iMac. When I express this desire I say: “I’d love to buy a 30” iMac.”. That makes sense.

My desire for a 30” iMac has nothing to do with bezel size. If you want a 30” display in an iMac, then say that. Smaller bezels doesn’t imply a 30” display and a 30” display doesn’t imply smaller bezels.

There are countless posts in this thread complaining about large bezels have no connection to the iMac display size or resolution. Many people in this thread only seem to care about the size of the bezel. If you aren’t one of those people, then my posts are not directed at you.

If someone wants smaller bezels and that’s all they care about, then I think they have seriously misplaced priorities.

I don’t see much unused space in that iFixit teardown, fwiw.
 
It's true that the iMac has considerably less volume, but if Apple really cares to put a different panel in, they will. They'll simply threaten that Japan Display loses its contract to build the next iPad display otherwise. Done and done.

That’s a fair point, they do have leverage. But the economics mean that they still might not be able to buy those panels at a price point that makes their use in an iMac economically viable. We see what that kind of approach did to the XDR display’s pricing. Can the iMac market absorb what it would cost to utilize a one-off, low-volume panel?
 
Have you looked at the kinds of panels iPhones and iPads use? They're almost all custom-specced. If Apple wants Japan Display or LG Display to make a 30-inch 220 ppi panel, they will.
How many iPhone displays do you think Apple uses in a year? And how many iMacs? Your prospects for spec'ing custom displays at good prices are much better if you're buying several orders of magnitude more of them.
 
Man you are difficult and unreal.
Please check Inspiron-27-7000-all-in-one Desktop Dell
for example. Smaller bezels etc.
If Dell can do it then Apple can do it 10x better.
All the compromises you mentioned are nonsense and deep down you must know that.
And yes, if you open an iMac the space is empty! See iFixit link below!

That Dell machine is using a 15W mobile processor and the GPU is an integrated GPU, not even a discrete GPU. The 4K & 5K iMac use 35W to 65W desktop CPU's and have discrete GPU's. Granted, they're mobile GPU's but still that's a big different. That Dell is nothing more than a 27" ultrabook laptop. In addition to that, the Dell monitor is 1080p, not even 5K and it sells for $1,749. Not worth it.
 
Not personal, just a tease. :)

The bezels for me are connected. Either I'll get the same screen size, reduced bezels and therefore reduced physical size of the machine -> one solution
OR
reduce the bezels and fill it with bigger screen whilst we have the same enclosure (or slightly bigger if needed).
In both cases, the machine improved. And thats all I want. Improvements overall on the machine. Better cooling, better GPU (or specs in general), better enclosure, ram accessible good ports etc.



There’s no need to make this personal, we just have a differing opinion (I think). I’ve been quite clear that I am all for smaller bezels as long as everything else is equal. But things are never equal, and if there’s a conflict the bezel size is almost always going to be the less important consideration to me.

I’d love to see a 30” iMac. When I express this desire I say: “I’d love to buy a 30” iMac.”. That makes sense.

My desire for a 30” iMac has nothing to do with bezel size. If you want a 30” display in an iMac, then say that. Smaller bezels doesn’t imply a 30” display and a 30” display doesn’t imply smaller bezels.

There are countless posts in this thread complaining about large bezels have no connection to the iMac display size or resolution. Many people in this thread only seem to care about the size of the bezel. If you aren’t one of those people, then my posts are not directed at you.

If someone wants smaller bezels and that’s all they care about, then I think they have seriously misplaced priorities.

I don’t see much unused space in that iFixit teardown, fwiw.
 
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In both cases, the machine improved. And thats all I want. Improvements overall on the machine. Better cooling, better GPU (or specs in general), better enclosure, ram accessible good ports etc.

What if you end up getting a bigger screen and the same size bezels? Would you honestly be disappointed with that improvement? Would it really matter at all to you? A hypothetical iMac with better cooling, a better GPU, bigger screen, all the works — but the same bezels and chin size as the current iMac.

I wouldn’t spend a microsecond thinking about it, personally. I’d be thrilled with all the improvements.
 
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I have the duty to debunk every argument from sublunar

Except you didn't. You missed out major points of order without comment, especially the discounted price that I surmised that Apple was getting from Intel, marketing arguments, and the technical arguments where Intel have a long track record of power efficiency with their mobile CPUs while AMD's solution is still largely vapourware.

These are incredibly strong reasons for Apple to stick with Intel. And should really end the argument without much more discussion over the relative merits of any of the platforms.

Rather than expecting me to 'Google everything' it's perfectly fine for people to comb my back catalogue here to see what I thought at the time and guess how much cross referencing and research I do when I have the time. People might find my 2017 prediction of a 14" and 16" MacBook Pro - in which the keyboard gets fixed while distracting users with bigger screen and larger battery to excuse away the inevitable size increase for the keyboard. And an acceptance that Apple wouldn't do it quickly because it would be a marketing fail to get rid of the Butterfly keyboard after just 2 generations. Apple tried 3 revisions before quietly going with back to the Scissor switch and haven't done an on-stage with MacBook Pro for quite some time. Very telling...

Apple never cares to prevent Hackintosh-ers crowd from running macOS, FYI since macOS Sierra by first time magically Hackintosh-ers can run macOS on AMD, even now there's an online community specific for AMD Hackintoshs www amdmac com, Even assuming Apple actually want to kickoff Hackintoshs, why they do the opposite testing (and releasing) beta driver's for AMD APUs ? This solely debunk your thesis, it's just a personal bias.

It's also ok to suggest there's a bias involved. I find it very amusing that you think I'm shilling for Intel here when I have been offering BUSINESS motivations for Apple to stay with Intel. If I were building a PC now I'd choose AMD with no problem at most budgets. But I'm building just one PC to suit me at my own budget. I'm not running a multi-billion dollar business.

Apple have to deal with a number of product lines and generations going years in advance - they may well be very disappointed with Intel's struggles recently but you can bet that Intel REALLY want to keep their business because the news headlines of Apple switching to AMD would be catastrophic for their share price. Ergo, there's going to be some major discounting going on behind the scenes.

Let's not forget that Apple are not interested in winning the benchmark drag race for all their products. Power efficiency is important, design more so.

I don't like to repeat myself too often, and I'm not going to fully cross reference everything I've ever written in this forum (because my walls of text will become even larger!), but my original reaction to AMD stuff appearing in the Catalina Betas was that of a standard negotiating tactic by Apple.

It would be remiss of Apple not to continually test AMD gear just in case. They probably have an ARM setup going somewhere in the deepest recesses of the UFO labs too. Why else is the Catalyst programme going?

It's more interesting that they made these AMD drivers public - and continue to do so. I'm not saying that Apple won't make a switch in the future, I'm saying they'd have to change every non Xeon product when they do because the benchmarks will look skewed on a mix of Intel and AMD products. And in my opinion there just isn't a proven track record of achievement for AMD in the H CPU range to prove anything for Apple right now - that's partly why we have a 16" MacBook Pro using Coffee Lake CPUs. At the time AMD had no product.

Being serious now, Apple probably don't want to actively kill Hackintosh by not supporting AMD for that reason alone, but rather they would make a spec plateau by requiring a T1 CPU (to take in the 2016 MacBook Pros) in a future macOS in 5-6 years time and they do that by adding the T2 across the range to include iMac.

ASRock is using Intel Titan ridge tb3, no mess TB3(usb4) it's an open STD and an independent business unit at intel, as x550/i210 nic are the most popular nic in AMD motherboard, even if Apple opts for an AMD grown USB4 it do not need drivers change as USB 4(tb3) it's also a driver specification, before someone's release it's own USB4 header it has to be driver compatible with tb3 STD.

Apple do cheap out on motherboard chipsets - they used to use entry level Intel ones as far as I recall from early iMac days - but probably not as cheap as Asrock. And I like Asrock. It's on my list of suppliers if I was to build a PC to a certain budget.

But I would be careful not to do a quick search on retailer websites looking for the cheapest components - it's only a short step away from complaining that you can get 1Tb of SSD far cheaper than Apple charge. And we all know that Apple's SSD is the best you can get - even if you complain that it's on a proprietary connector. There's a reason why cheap brands are cheap sometimes. Conversely, the more expensive brands generally do something to deserve it - it's not always marketing. :)

Using Intel CPU means Apple has to buy and integrate pcie muxers, besides cost muxers add latency to the hardware attached to it, applications like 8K vídeo capture are very sensitive to this latency.

Better and cheaper and cleaner not using CPUs that need muxers.

Stuff like this is now minutia which is dealt with by the Pro Mac models though (not solved, necessarily). At the lower end, a lot of people won't care about that. 8k capture is in the realms of professionals at the moment to use your example. 4-6k is hard enough.

The cheese grater new Mac pro (aka MP late 19) and the Pro Display HDR with it's peculiar design with holes for increased airflow, are a clear evidence Apple is departing from the idea about shape over performance priority, to reliability and performance with style.

Thus the days for Mac having thermal throttling are numbered.

Let me sigh again while I read yet another comment from forumites who demand Apple go after outright benchmarks for every product - Apple have done it with the Mac Pro and iMac Pro which is nice. I don't think they will need to do that with the iMac and Mini. Most of these users are also valuing the other things that Apple put a lot of effort into. And they will want Apple to produce stuff at a decent price.

Let's not deny that any Apple product is also designed to look good - they certainly don't make faceless aluminium boxes. For balance, some PC manufacturers make quiet, well damped, and good looking cases that aren't $100.

But Apple should also pay attention to silence/quiet workflows because that's a major selling point for them as far as I am concerned - something that rightly costs a lot to get right in custom build PC aimed at people who want a civilised (read, quiet) work environment.

People asking Apple to win the performance crown at all costs forget that Apple are also doing it with a sense of style AND relative silence. And this gets more important with the lower end machines which consumers are more likely to buy. I for one prefer my computers to be quiet.

It's users matter to find compatible RAM, retailers as OWC will be happy to find it and sell the right kits.

Historically people also bought from Crucial. :)

I think you've definitely overlooked the average Mac user here. Apple don't want people coming into an Apple store complaining that the cheap 3rd party RAM they bought doesn't play nice with the RAM that was already there. I suspect it was easy enough for them to eliminate the SSD issue too (I'm quite bored of the 'I can buy more SSD cheaper' crowd.)

This it's very supine, engineering AMD CPU in Mac ecosystem need no change in macOS neither enforce developers to recompile (and sometimes rewrite) it's apps for an all different CPU. Same way, engineering motherboard for AMD CPU it's not different than doing for each new Intel iteration.

This is the same Apple that didn't bother to spend the money re-engineering a Mac mini refresh for 4 years after the 2014 model. Or a Mac Pro (2013) for 6 years. Let's not forget that Intel have the AVX extensions that appear to help out with video export (another thing that you didn't address) that AMD don't have. I'm not saying it's a factor because AMD would happily throw more cores at it and beat most Intel competition that way - but I had to address my own point - you didn't.

Let me throw in another (current) truism about the AMD vs Intel debate.

AMD's single thread performance lags Intel - many basic users' workflows don't need more than 4 threads and benefit more from the single fast thread. In a laptop it's more important how well quickly it powers down and conserves juice after doing what it needs to do. AMD can throw cores at the issue, unlock every CPU (Apple don't allow overclocking although 'Pro Mode' might be the open door for the future), throw more cache RAM at the issue, offer better iGPU (or no GPU at all to give more space on the die for CPU), and undercut Intel for consumers. AMD's process size reduction is ahead of Intel and will give them performance and potentially cooling advantages but Apple could be waiting for Intel's own 10NM/7NM products, after being asked to stay loyal with some really nice deals.

Intel will probably meet what Apple are looking for in the mobile space - decent performance, good enough graphics, far better power consumption, and huge discounts to stay exclusive to Intel. The AMD 4000 U and H series look interesting and if I were an AMD dealmaker I'd be dying to get a deal with Apple for laptops to try and get people away from the impression that AMD in the mobile space is junk. This is because in general AMD's mobile products were used in low end laptops as far as I could see and have a bad reputation. Imagine how much that would be worth to AMD to win notebook business from Apple? And the subsequent halo effect in the future?

Mac Pro is not that ego machine people use to buy as pride trophy, are machines that pays itself over the time doing heavy dark work, launching an iMac Pro 5K mini-led with 64 core Threadripper and Navi 23 GPU, won't care those studios that needs 4 Navi 23, they care about AMD and apple release for that GPU (actual reason to buy a Mac Pro), may eat market for programmers most likely, but unlikely to hold studios buying Mac Pro s , even an iMac Pro won't run run workloads that requires week at full throttle 24/7 rendering or doing deep learning or whatever.

Mac Pro appears to be a machine aimed squarely at certain workloads in certain professional market segments for Mac users. I really hope it does well but I'm sure that hobbyists are sad about being steadily priced out of that market ever since the 2006-2012 Mac Pro and then the 2013 Mac Pro.

I'm sure a lot of old time Mac users just want an affordable tower they can add to. Something between the Mini and a Mac Pro which seems to move ever further away from the affordability of a large number of desktop users.

The Mini appears to be aimed at Colo style users who don't need GPU - requiring an eGPU for extra Metal computing performance is pricey at that level and many users bang on continually to have a upgradable box that can have built in graphics, removable RAM and storage.

This is actually the reason for leaving Intel as supplier, intel csbt even deliver now the products already on backlog without delay.

Switching to AMD, not just means scalability, as and for the next 3 years at least will keep the performance efficiency cost crown, there's also another reason, supply chain, AMD manufactures it's chiplets using the same TSMC 7nm process as Apple, Apple buy TSMC production in excess (that ussulay resell if not needed) for iPhone's iPad and t2 SOC, these unused waffers could be reassigned to AMD in order to keep stable the supply chain in case of high demand, instead having to wait for availability or resell exedent waffers.

While AMD could produce desktop chips happily, they have no recent track record in delivering decent mobile solutions at the volume that Apple would want. And that's 80% of the pie.

Apple need CPUs for the 14" MacBook Pro and 16" MacBook Pro in volume for an October 2020 launch latest. Apple CANNOT get this wrong. And that's the biggest reason that Apple would skip AMD this year - why chase a vapourware product that's not even out yet? They may even already have ruled it out if engineering samples show unacceptable high power consumption or heat by Apple's own metrics.

There's no problem with getting desktop stuff for iMac and Mac mini but Apple may have to wait until after July this year for Zen 3 (AMD 4000 series) desktops.

[I moved some bits around - everything is still being addressed though]

You even didn't read about the AMD APUs Apple is testing, FYI (take time on Google reading about, to avoid being ashamed by ignorance), Jusy to name a single APU: Renoir, it comes in mobile and desktop SKU, from 4 to 8 core in mobile and from 8 to 16 in desktop, both having Navi GPU, higher end desktop SKU having Navi 23, as powerful as a rtx2070 or 2080 maybe. Both fits inside a laptop, and likely inside a Mac mini.

I have read about them. And I don't see Apple using them in a Mini while the Colo people have their say. A lot of Minis will be running headless or with users who don't need a few extra FPS in low end gaming so 'better graphics' could be wasted on a Mini.

And fitting an AMD H series CPU into the Mini because it's got a GPU would mean probable benchmark reverses over the existing 65w Intel CPUs in the 2018 Mini. NOT something that Phil Schiller will want to show off.

And I've already pointed out that the GPU-less 65w Ryzens can't work in the Mini while the Ryzen 5 3400g (or, let's be fair, a Ryzen 5 4400g) probably wouldn't be a material improvement over a i5-8400 or an i5-10400.

So where exactly does the Mini go in the existing shape?

Navi 23 being as powerful as a top of the line Nvidia 2080 GPU (itself having 200w power draw and seen as much more power efficient than anything AMD produces?) AND fitting into a Mac mini case? Did I misread that? :)

Sounds like an unnecessary AMD bias from Mago at the moment. From my brief dip into AMD GPUs they are suffering from poor drivers which are hitting Macs too. That's a temporary setback but the fact remains at the moment that Nvidia's GPUs appear to have lower TDP, lower price, and higher performance. AMD are catching up fast and since Apple have all their compute eggs in the AMD basket every Mac user needs to hope that Navi is good. But I have my doubts having read into the medium range with AMD's RDNA improvements to come.

AMD Renoir is still using a relatively inefficient and hot running Vega CU core is it not? And in effect we're looking at an Iris Pro style performance when applied to 45w heat profile. Again, Apple won't be looking to top benchmarks, they want to see how small they can get the package and still do 10-12 hours of wireless browsing. Iris Graphics might just be fine for them.

In the mobile sector, they'll be looking at AMD support for LPDDR4X (up to 32Gb) which is a vast improvement on Intel's Comet Lake S 15w offerings which still only support LPDDR3. In the mobile space there's no problem with soldering RAM. There may be a problem in the Mac mini.

In a desktop package Renoir might get used as an entry level iMac SKU. You can expect Apple to be loading up with proper AMD GPUs for anything higher end.

Now on the mobile side, Apple could revert back to the arrangement back in the Iris Pro 2015 15" MacBook Pro days where the onboard discrete GPU is deactivated when on the go and not using anything too strenuous.

It's no good to a music producer who is just sequencing some tracks and needs shedloads of RAM and performance storage.

In a 16" MacBook Pro I doubt Renoir APU would perform well enough up against AMDs own 5500 Pro.

Again, Apple would want the benchmarks to go UP year on year rather than down.

For a 14" SKU Apple would be looking for a 28w SKU with the equivalent of Iris Pro graphics. There's precious little of that around right now.

From Picasso to Renoir and van Gogh.3400g it's an low-end Apu, AMD even has flexibility to develop semi-custom product as the new APU driving the new Xbox and PS5, Yes the future iMac and Mac mini could accommodate the same compute-graphic power, while leaving behind the poor under powered not up for gaming shadow it has since the Ive era.

Microsoft and Sony expect to sell millions of units of their games console per year so can clearly buy at volume from AMD.

Combined sales figures would probably dwarf what Apple get for their desktop Macs in the best of years. And Apple refresh every year which means extra engineering expense every year.

And here's where I spin off your point with a little brainstorm. It's no worth its own thread in my opinion as it's a complete flight of theoretical fancy.

What if Apple wanted AMD to custom design a setup to drive 4k and 5k iMacs at whatever screen size suits them?

Who knows how much the APU going into the Xbox and PS5 will cost to Microsoft and Sony? I hear that they won't be selling them at a loss - rather they'll be selling them at (very) small profit. Such a platform could be developed for Apple by AMD on the QT with ease if they thought they could shift devices in enough volume.

Importantly, could this be the source of the recent Apple gaming rumour? In effect any Mini driven by this would instantly have to be a mini tower like the Xbox Series X which Apple desktop users have been hankering after for some time if the Mini was going to get involved in this. I'm thinking a single SKU with different storage amounts.

Let's look at the games consoles you mention.

On the basis of the sales figures from 2019, Apple sold under 18 millions Macs. If 20% of them were desktops we're looking at 4 million for the year - a smaller fraction of which would be Minis. Sony sold 2.8 million ageing PS4s in a quarter in 2019. The bigger number is between 90-100 million units since the PS4's launch in November 2013 - over 6 years ago.

And with that generation of consoles going to AMD for what is effectively a customised PC, would Apple be able to get AMD to make them a variant of the next generation Gonzalo APU to their specification to fit inside an iMac? By doing this Apple would no longer have to engineer towards an annual Intel/AMD refresh because that chipset would only get efficiency changes over time.

It's a pity that true 4k gaming at the moment is not really feasible with current hardware but could Apple have their own plans for taking the iMac forward for the next generation?

Look at the direction of travel for future games machines with x86 cores. Microsoft's next gen design for the Series X console even apes PCs.

Console thinking sees a single product launched and then staying the same for the entire lifetime of the unit. Yes, storage amounts may change and the price of the product almost certainly comes down over time as the unit becomes cheaper to manufacture.

By comparison, Apple did this with the Mac Pro 2013 until 2019 - about as long as the PS4 has been around! (I'm here all week, tip your waitress! :)) but didn't reduce prices as that's not their style. Same with the Mac mini 2014 to be fair.

Would computer consumers accept a high end macOS 'gaming' device in October 2020 or 2021 that was a fixed spec for years - the entire lifespan of the product? Could Apple make more of the Metal API? Could it actually be used in an iMac? And perhaps in a Mini Pro?

Apple would 'refresh' by doubling the SSD over time or offer USB 3.2 initially and then USB4 in due course having initially not used Thunderbolt 3 to keep the price down on the 'non-pro' product?

And this would be something capable of running macOS.

Still a silly idea?

I'm still more of the advocate of a tvOS ARM based device that Apple would have complete control of - and already has a potential library of games for - rather than a monolithic macOS device that would probably only get ports of years old PC games to start with. There's still a rumour over a forthcoming AppleTV so a powerful streaming box looks certain but larger storage SKUs to deal with games would be logical.


Where the current Mac mini GPU gets it's ram? And FYI AMD semi-custom Apu gloriously can be ordered having discrete GPU ram, ddr5 or hbm.

Before being ashamed again, take your time to support your argument on both reliable and informed sources, not biased ones.

I'll concede the point there on the onboard memory for the Mini but the AMD GPUs sell themselves on GPU performance. And there's a difficult juggling act to decide whether a few percent extra FPS is worth the extra cost in faster RAM to achieve it.

At least Intel never made any big bones about the efficacy of the HD630 and Apple expect anyone who wants more to plug in a hugely expensive dedicated eGPU.


An 6k iMac Pro yes unaffordable, undermining Mac Pro? Unlikely, not toys, with few exceptions people buy those right to make money on it, instead to show as pride trophy.

The 5k iMac Pro looks decent value if you need those parts - specifically the 5k screen. I'm not sure Apple would make a 6k 32" iMac Pro work. The heat going onto the back screen would be huge. This is why the Mac Pro exists.
 
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It would depend on the amount of improvement vs the compromise. However, yes, most likely I would be disappointed because I would see it as a lazy shortcut job.
Apple computers are not cheap (especially not here) so with that comes certain expectations. Regardless, in your scenario, yes, I would as if they go to the length to physically increase the size and put bigger screen and do internal improvements but keep the bezels as they are then I would call it bad job and would be disappointed.
However, if the update is amazing and the put powerful GPU etc. that would justify such thing then I would probably be ok. Its not easy answer but in Apple world, yes, most likely.


What if you end up getting a bigger screen and the same size bezels? Would you honestly be disappointed with that improvement? Would it really matter at all to you? A hypothetical iMac with better cooling, a better GPU, bigger screen, all the works — but the same bezels and chin size as the current iMac.

I wouldn’t spend a microsecond thinking about it, personally. I’d be thrilled with all the improvements.
 
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They did. It's called the MacBook family.

Technically you're right....But I just want that extra power that the MacBook doesn't provide due to being thermally limited.

And I already have MacBook :D
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The 5k iMac Pro looks decent value if you need those parts - specifically the 5k screen. I'm not sure Apple would make a 6k 32" iMac Pro work. The heat going onto the back screen would be huge. This is why the Mac Pro exists.

Would love a stand alone 6k 32" monitor. But since this is Apple, this would probably be priced out of my reach.
 
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If you open up an iMac is the space behind the bezels empty and unused?
Except for the bottom bezel, the camera in the center of the top bezel, and the antennas, basically yes. Around the edges, that part of the enclosure is too narrow to do much because of the curved back.

It’s been a bit since I opened my iMac, but if my memory serves me the chin is mostly air, too.
 
Why else is the Catalyst programme going?

Mac appstore was (still) in decadence, even popular apps where discontinued (Twitter case very illustrative), a wise way to bring new apps to macOS is from the Rich iPad ecosystem, this is the purpose of catalyst, a CPU/OS agnostic (almost) toolchain, effects Twitter did s comeback as there's a single source to develop and maintain for iPads and Macs, maybe if Apple decided to compete against windows rt systems, it could help bring some apps from day 0 to this macOS "rt" arm MacBook not intended to run legacy non app store apps.

- but probably not as cheap as Asrock. A

FYI ASRock's x570 uses exactly the same Titan Ridge TB3 header controller as the cg Mac Pro.

not forget that Intel have the AVX extensions that appear to help out with video export (another thing that you didn't address) that AMD don't have.

FYI AMD includes avx-256 aka avx2 since Zen+, Intel avx-512 it's only present in the new Xeon W Mac Pro no other Mac has a Xeon with avx-512, no core i7-i9 wherever-lake has avx-512 in a Mac(only hedt i9 has avx 512, no Mac use hedt core CPU) , and for video compression it's more important having a Metal 2 enabled GPU (Vega or Navi) than a Xeon (or hedt i9) with avx-512.

You also still outdated about Zen 2 single thread performance:


Compression, Decompression, Encryption, and AVX instructions are all heavily multi-threaded tasks, which lend well to AMD’s high core count. Our Ryzen 9 left our Core i9 in the dust in every test except our single thread Geekbench and y-cruncher tests. When multiple threads are at play, these two processors are in completely different leagues.
Winner: AMD. Both chips have their strengths, but the Ryzen 9 3950X offers a more balanced performance profile. While the chip isn't as strong in some strictly lightly-threaded applications, none of the results represent a serious performance concern that would bar our recommendation.


All Zen 3 based CPU will include avx512 which seems will remain an hedt exclusive at Intel stable for a while.

AMD could produce desktop chips happily, they have no recent track record in delivering decent mobile solution

If you read my post, you'll be aware at least not this quarter and likely not this year we will see an full AMD macbook, and it has more to do with t3 and motherboard design than with intel or AMD APU.

Consider this:


Meanwhile Intel's fish: https://arstechnica.com/information...psets-have-a-concerning-flaw-thats-unfixable/


no problem with getting desktop stuff for iMac and Mac mini but Apple may have to wait until after July this year for Zen 3 (AMD 4000 series) desktops.

Seriously?, Even skipping a semi-custom Apu, Apple can just install Ryzen 3000 series paired with an powerful enough dGPU as Vega or rx5500-5700.

The Mac mini logic Board has enough realstate for both as it actually smaller than mbp16 logic board.

Most of your reply are not facts just *your* opinion (bias) notoriously anti-amd.

Try to write a book and sell it at Apple with your opinions on AMD, good luck.
 
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You’re making the mistake of assuming that all users needs are the same as yours. The $1,799 iMac is a very popular model. It’s not the case that it’s available in-store for immediate pickup because no one wants to buy it.

You don’t want to buy one, and that’s fine. But saying Apple should eliminate all Fusion drives just because you don’t want them makes no sense.

You are making the mistake of thinking a spinning hard drive belongs *inside* a computer in the year 2020.
 
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You are making the mistake of thinking a spinning hard drive belongs *inside* a computer in the year 2020.

The thing is, those models have a 1TB Fusion Drive, and they start at $1,299. Apple is not going to put a 1TB NVMe SSD in a $1,299 Mac (even the iPad Pro is $1,349 once you configure it to 1TB), nor will they do another weird solution some have suggested like mixing a SATA SSD with an NVMe SSD. That leaves them with the not-great option of decreasing the storage on those models to 256GB, maaaaaybe 512GB if they want to swallow their pride and margins a little.

Honestly, I'm not sure what they're gonna do. They also apparently don't want to increase the HDD storage any more either (it maxes out at 1TB).
 
Most of your reply are not facts just *your* opinion (bias) notoriously anti-amd.

Try to write a book and sell it at Apple with your opinions on AMD, good luck.

I'm getting definite Amiga vs Atari ST holy war vibes from this (look that up kids!). For the record I was definitely on the Amiga side of things back in the day so I recognise patterns here and it's not a particularly edifying situation I'm interested to get involved in - I'm with Matthew Broderick on that.

As I'll clarify again, I'll be happy to build an AMD PC this year if I needed to build one, I may even stick with an AMD GPU as well because it might be useful for an eGPU on one of my Macs in due course.

The only thing I can really try and conclude this with is: Do you really think Intel are going to let Apple go direct to AMD without putting their best deal on the table? And do you think the average consumer is going to care overly about a bunch of benchmarks?
 
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