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Indeed, Apple's EULA agreement is not cast into law, but simply represents an implicit agreement ("contract") between the user and company. The enforceability of EULAs, however, has been a subject of
much debate, and a true legal challenge would be very interesting. That being said, Robert's loose use of the word "monopoly" and car/road analogy does not necessarily inspire confidence in his legal prowess.
Apple's EULA certainly is cast in law, as much any other similar contract is cast in law. Contracts are legal so long as they provide adequate consideration or both parties -- you pay $130, they license you the software -- and don't violate federal, state or local laws. The questioning of enforceability of EULA's has a little bit to do with certain restriction on what you can do with something you've bought or licensed, which would violate the latter requirement of a valid contract. But mostly, it's that consent to the contract is implied by using the software, not by documented agreement -- like a signature -- and although you can't return the software if the box is open, you can't even read the bloody EULA until you've opened the box. On it's face this scenario says: You don't agree to the EULA, you're out the money. Some people have had had some success obtaining refunds from software companies, notably Microsoft, for the price of the OEM version of the OS software -- they wanted to keep the computer -- for a pre-installed OS, but it was a hassle of meticulous documentation -- after all, most people boot their computers if only to install a different OS, and that's use, that means you agreed to the EULA -- perhaps beyond what a court would find acceptable, and it doesn't apply to shrink-wrapped, boxed software.
Throwing around the word "monopoly", you're right there. That's dumb. Apple has a monopoly, in the vernacular, on Macs and, say, iPods, not on personal computers or even, despite iPods popularity, digital music players. Even further, the criteria for legal monopolies is pretty deep. So, no one at Justice cares.
Where Apple will take these people apart is most likely not on the EULA or OS X but on reverse engineering of Apple's products in order to reproduce patented functionality. That's probably provable, the reverse engineering, or just plain old patent violation, in there somewhere. In the case of hobbyists, Apple doesn't much care. In the case of selling a competing product, if they see it as a threat to their business, yeah, they care. These rubes, they don't care. But if they don't rabidly pursue them and shut them down, when Lenovo decides to make an OS X compatible laptop w/o an agreement with Apple, they'll have hard time in court explaining why they care then but didn't care now.
In the event, these guys are toast. I don't know why they bother. They must be young, altruistic and not well-versed in the legal ramifications. But, you know, your first bankruptcy due to injunction and/or decision against you and resulting insurmountable dollar amount in reward, well it's the first is always the best.