They know exactly what they're doing. While sometimes they under estimate, they do face actual limitations in manufacturing...and it is always the one that everyone wants that is the hardest to churn out.Apple always get their sales forecast wrong at launch time when it comes to colour or size.
"Oh, we didn't think so many people would chose the Plus version", "Oh we didn't think Jet Black would be so successful".
If they launch iPhone 8, 7S and 7S plus, as well as a new colour as they usually do, one can assume that they'll get it totally wrong again, and it'll be late November before anyone can get the iPhone 8 with 256Gb in Blue or something.
??? as far as I know its already being done so that's not a good excuse lol "infinity screen"Eventually Science and physics come into play.....as hard as that is for soooooo many to believe in this world.....well maybe just the U.S....
make it simple offer us both 4.7 and 5.7 OLED bezel free
everyone will be happy!!
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I'm also waiting on this news -- would love apple to upgrade their cpus
I really hope this rumor is true, because it means that the OLED iPhone will be affordable. Apple won't release just 1000+ USD iPhones, because the price will be way over the price of Samsung's flagship. So if Apple is releasing just two high end OLED iPhones, it means there will be an entry OLED iPhone for around 800 USD, which is pretty affordable these days.
My prediction.
New iPhone 8 and 8+ (Top)
iPhone 7 and 7 plus remain (midrange)
And iPhone SE (budget)
iPhone 6S discontinued.
I feel that the three-phone lineup is the most likely scenario, however releasing products called 7 and 8 at the same time (or even roughly the same time) is a major branding no-no. For Apple to achieve what it wants, which is to INCREASE the price of the iPhone, they'll need to separate the top-tier phone with a entirely different product series, hence the iPhone Edition label that it will most likely bear. Douchey move, I know, but highly likely. They hired Angela Ahrendts for a reason.
I agree. I don't necessarily think it will be called the 8. But there won't be a 7S. Just the 3 phones.I feel that the three-phone lineup is the most likely scenario, however releasing products called 7 and 8 at the same time (or even roughly the same time) is a major branding no-no. For Apple to achieve what it wants, which is to INCREASE the price of the iPhone, they'll need to separate the top-tier phone with a entirely different product series, hence the iPhone Edition label that it will most likely bear. Douchey move, I know, but highly likely. They hired Angela Ahrendts for a reason.
I really hope this is true.
there should not be a more expensive additional model.
iPhone is already a premium device.
I also hope for simplicity of the new lineup. The supposed new 5.8" OLED iPhone is already rumored to be housed in an enclosure only marginally larger than the size of the current (4.7" screened) iPhone 7, so if true, for simplicity's sake that model by itself would probably please both the 7 and 7+ camps, while these latter two models could remain as the lower priced entry-level units, discontinuing the 6s.I hope they just do one 4.7 or 5in 7 phone and one 7plus/8SE at whatever size they are going with for all screen keep it somewhat simple. They don't have much room for error this go around everyone's phone is top notch these days and carriers are making it super easy to jump ship.
Hang on, some people think Apple will release the 8 and an 8 Plus with the major redesigns? You've got more chance of seeing pigs fly.
The iPhone 8 will have a similar screen size to the 7 Plus but will have the same footprint as the 7. There'll be one iPhone 8, one.
why coudln't they release an iphone 8 wiht the same screen size as the iphone 7, but the same footprint as the SE (well probably the maths don't work but you get the point). Or maybe that'll be a 2018 thing.. I'd quite like that option
I'm with you there. Very plausible thought. But I do think the chipset and camera etc. won't be too different between the 8 and 8 Edition. Apart from the fact that Apple won't develop two different chipsets in one year; an OLED screen, build-in Touch ID and a more premium design will be enough for Apple to raise the price tag.My predications:
Regular iphone 8 and 8 plus.
-same design as the leaked iphone 8, small bezels, glass back , alu frame. Touchid on the back. Updated cams, socs, but with the same traditional internal layout) ips lcd screens with new(longer) aspect ratio.
Iphone 8 (anniversery) Edition.
-same design as the leaked iphone 8, stainless steel frame, sapphire back, touchid in-screen, oled, more advanced hw than the regular 8(soc, front cam, etc, flexible pcb, battery stuff , etc)
And, later , a 8 plus edition(perhaps not until the s-cycle, a year after)
So basically there will be a regular iphone 8 and an iphone 8 edition, both with the new styling , but the edition with nicer materials and superior hw.(oled, in-screen touchid, etc).
No iphone 7s at all.