I'm Confused...
I was confused by the hype leading up to this ad and now I'm even more confused with the disappoinment some posters are expressing.
It a *Pepsi* ad announcing a *Pepsi* contest. Pepsi designed the ad, paid for the free songs, and paid for the superbowl ad time. Apple is involved in one way...providing the songs and the online distribution system.
Its a huge boost for Apple to have "iTunes" plastered on every Pepsi bottle for two months no matter how you look at it, but at no point did Steve Jobs or anyone else ever bill this as some major Apple hardware/product intro.
Its a soda ad, folks. Designed to sell lots of Pepsi. Its not an Apple ad designed to sell lots of Macs. Nor was it ever presented as such. Its just big, dumb mainstream advertising. If you want Apple to enter a broader market with iTunes/iPod then you'd better get used to it.
Just out of curiosity...what in the world were some of you expecting? From the time it was announced that Pepsi was involved you should have known it was no groundbreaking event...I'd love to read some posts about what kind of revolutionary ad for bottled pop you were thinking of...