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Quicktime of Pepsi-iTunes Superbowl Ad

I didn't see the ad, prefer to be surprised.
I'm sure that Green Day's cover will be available "exclusively" on iTMS on the tuesday after the ad.
 
Not Chiat/Day

Doesn't seem like the commercial was made by the Ad company Apple uses (Chiat/Day).

Like the above poster said, this is meant to sell pepsi in a promotion to mainly promote pepsi. So probably Steve didn't have his perfectionist hands all over the commercial.

From the POV of a pepsi commercial, it's better than those crappy "it's the cola" commercials.

Probably not fair to criticize Apple or Chiat/Day.
 
Hmm...why am i attracted to that girl. Must be the mac in front of her, that you can't help but notice. (John Lovitz voice) Yeah, the mac...that's it. Nice (m)ack. I actually like this ad. Gets the "points" across.
 
wow that was horrible, apple is going to be laughed at for the week. (maybe month?)

i was hoping for like a big apple symbol and maybe a screen shot in the commercial. oh well. at least the bottles are decent.
 
LOL terrible!! Ad is just as bad as the music--girl can't even speak clearly, sounds like she's got marbles in her mouth...
 
can someone who has downloaded and has a .mac account host it please ? I'll do so if no one's done it by the time my download finishes but I can't get the streaming one to play, when it finally stops saying the bandwidth thing it only shows the first 10 seconds and then plays through with no audio or video and the downloadable one is going at 28.8 modem speed on my dsl connection.
 
It seems that even YourMacLife can't handle the traffic. I should have a mirror on my site shortly.

Edit: Mirror posted. http://www.furtherstudios.com/pepsi/

I've posted a zip archive of this site if you want to mirror it on your server. Email me, and I'll link to your site and your mirror. It would really help with bandwidth. Thanks.
 
I have a feeling that Apple is going to come out with some of its own advertising related to this giveaway. Maybe even with the "More than pop" slogan."

(They should have used that in the ad instead).
 
mac really hasn't had any cool commercials for a while, yes they may be different. why doesn't apple try to get the biggest stars together and have them in a commercial to promote the itms and ipod. what ever happened to buymusic.com? , i guess their little joke about apple didn't last too long. haha

a bird has wings, while a fish has fins, that alone says nothing
Click to expand...
 
Originally posted by woolf
mac really hasn't had any cool commercials for a while, yes they may be different. why doesn't apple try to get the biggest stars together and have them in a commercial to promote the itms and ipod. what ever happened to buymusic.com? , i guess their little joke about apple didn't last too long. haha
Click to expand...

http://www.apple.com/ilife/video/

Okay, so it's not a commercial, but its available on Apple's site. I'm sure they have something up their sleeves, anyways.
 
while I didn't like the ad, I don't think its the 'worst ad ever' or whatnot. Everyone in here is coming down on it like its so horrible it will single handedly get all but the most hardcore mac fans to abandon apple. iPods will be toosed down angrily into the street, iMacs sitting in trash cans waiting to be put in the local dump! It was an ad. No, its not that good, but there are a lot worse ones out there.
 
...it doesn't appeal to me but I think it will appeal to the market it is aimed at-11 & 12 yr old soft drinkers who don't give a s**t about Macs or software - just indulging in the diversion that modern pop (music and drink) is about.

It must be said , I think if Apple had made it, it would be better.
 
Whats the problem?

That ad is just fine, it has virtually nothing to to with Apple which is good, because it's all about music and pepsi.

We are not SELLING Apple here.

It combines a bit of rebelliousness for the kids while still making them look cute and somehow victimised for the parents.

It makes no attempt to explain what iTunes or iTMS is and doesn't drag apple into it because frankly, the vast bulk of the wider audience don't give a snot about Apple, and might even be confused or put off. (Apple, aren't they going out of business?)

But it should get a lot of pepsi sold and plenty of new non mac-users downloading iTunes for their PC and music from iTMS.

And that WILL lead to iPod sales, general flowon interest in Apple from the website and Apple benefiting all round.

A backdoor approach, like the whole giveaway campaign really.
 
god, that ad was aweful. Didn't apple get a say in it?? That girl should have been prosecuted for her acting inability...
 
Re: I'm Confused...

Originally posted by mhouse
It a *Pepsi* ad announcing a *Pepsi* contest. Pepsi designed the ad, paid for the free songs, and paid for the superbowl ad time. Apple is involved in one way...providing the songs and the online distribution system.
Click to expand...

I agree totally. It would be nice for Apple to have made Pepsi do it better, but, then again, Apple's ads haven't been quite up to par lately, either — case in point: G5 ad. I think that this ad will appeal to a wide range of youth... Including those who do not like the "cool" mainstream that Apple now markets the iPod to...

My 2 copper pieces
 
Re: Whats the problem?

Originally posted by mvc


We are not SELLING Apple here.

It combines a bit of rebelliousness for the kids while still making them look cute and somehow victimised for the parents.

It makes no attempt to explain what iTunes or iTMS is and doesn't drag apple into it because frankly, the vast bulk of the wider audience don't give a snot about Apple, and might even be confused or put off. (Apple, aren't they going out of business?)
Click to expand...


Hear! Hear! Analyse it from a marketing point of view people - leave your geek world for a minute and look at it again...it's not that bad...its not great either - but it works for the target audience and I would find it hard to believe that anyone on this forum is in the target audience.
 
saw the ad, it's what i expected, an ad, nothing more, people were probably expecting another groundbreaking ad just like 20 years ago. although, they could've mentioned Apple and/or iTunes to make the promo a little clearer...
 
Originally posted by blumie607
http://www.apple.com/ilife/video/

Okay, so it's not a commercial, but its available on Apple's site. I'm sure they have something up their sleeves, anyways.
Click to expand...

I absolutely hated the guy who was doing the whole interview/intro process for iLife '04 (the guy with something like 1000 tatoos and a nasty voice). What a disgusting main character. I decided not to show that video to my mom; instead, I had to intro the product myself before she agreed to buy it.

BTW: If you're having problems playing the video, just keep clicking play. It took me about two minutes, then it didn't play very well, then it took another two minutes, and it played fine. Also, the alternate links posted above help quite a bit! Thanks arn et all! 🙂
 
I think it's an OK commercial. It never says "Apple" anywhere. But it DOES show a Mac computer - unlike Apple's OWN ads!

What's next - HP's iPod commercial showing a screenshot of Mac OS X?😀

(edit) and BTW, the song is a lot better sounding than the stuff on the iPod commercials.
 
And why is Apple's Brand barely mentioned???

Because Apple goes with Pepsi like BMW goes with Budweiser, i.e not at all.

The kids might drink the Pepsi now, but its the parents who will end up paying for the iPod later, so there is no need for Apple to dilute their brand here.
 
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