AS for EMV at the end of the year - I'm actually interested in how Samsung will tackle this. LoopPay mentioned that they were working on something, and I'm genuinely curious how far LoopPay will actually go.
My understanding is that they're hoping to get banks on board to issue magnetic stripe card tracks to them, and protect the data from counterfeiting through some type of dynamic data.
Remember, EMV breaking LoopPay isn't an unintended consequence, it's the entire purpose of EMV - prevent counterfeiting cards. Right now, LoopPay is just creating counterfeit cards, so to speak.