Stumbled upon this thread and insterested with the current topic

From what I see. Apple selling product in terms of esthetique designs has changed the entire technology industry. This is a fact from my point of view that couldn't change, neither I'm an apple fangirl or not.
As to Apple ways of preventing their competitor for copying their design is what I think what a realistic company system should be. Apple action is just a mere pre-emption so that in the future there will be no other parties try to do so. If Apple just being laid back giving arguments to the counterfeiter like "Nah,It's fine, even with their new product, our product still is the best", other competitor will have the tendency to translate this message as "Apple's fine with them copying their design" and will result in the more frontal and subtle counterfeiter action in their future product innovation. In the mean time where other parties began openly created a counterfeited product from them, Apple will start panicking and trying to take some action but because of apple's way of undestimating things beforehand, they'll just be confronted by another argument from other parties "Why start fussing over it now? Back then you're fine about it"
But, since apple is smart enough to oversee this. Resulting in their current step to stop the infringement issue early. People may see this as a stupid things to argue over but it's a stepping stone that prevent apple to experience the same thing I've pointed out earlier.
Sorry for my not-so-perfect-english. You can correct my post however please don't bash my rights to voice opinions