Samsung Bashes iPhone Battery Life, Calls Users 'Wall Huggers' in New Galaxy S5 Ad

[Lucky736]

I gotta admit, this is a great commercial. Unfortunately, all cellphone makers are responsible for poor battery life, not only Apple.

Exactly.

The ad is entertaining and memorable. Whether the claims are true or not I don't even care personally, it will always go back and forth. I do find the ad entertaining the way the Mac and PC commercials used to be. Kudos to them and their ad agency.

 

[darknyt]

No idea about the GS5, but my iPhone 5s battery, SUCKSSSSSSSSSSSSSS.

HARD.

I have invested in literally FOUR 12,000 mAh chargers so I always have one around to make sure I'm not carrying a brick.

It's the one thing about the iPhone that I absolutely positively hate and curse Apple for every day.

 

[now i see it]

Advertisers think everyone else is a moron. Fact. (& i suppose most of us are)

 

[cbcc1119]

Not true

You can turn off LTE anytime you want to save battery life. Also what is the point of great battery life if you are just turning off everything for the smart phone. Sounds like an idiot move.

 

[hmmfe]

Funny how MR claims to be a "news" site, but comes off as a fanzine. I don't expect advertising to be neutral, and I also don't expect editorials to be framed as news. So there's your difference.

Samsung starts with an S and MacRumors starts with an M. There's another difference. Neither are of any consequence to the point you attempted to make in your original post.

 

[queshy]

I can't comment on the Samsung's battery life (using Android is frustrating after being so used to iOS so I've avoided it), but Apple definitely needs to improve the iPhone battery life. I personally wouldn't mind a thicker device but I don't think Apple will ever head in that direction...

 

[shenan1982]

Apple's priority is clear... thinness over battery life

Which is funny... because survey after survey have shown that people are willing to sacrifice thinness in favor of battery performance.

I read somewhere that the average case increases the phone's thickness by +40%... and that more than 75% of iPhone users have a case on their phone. If that doesn't show people are willing to sacrifice thickness, I don't know what else would.

 

[dilbert99]

I find that friends at work are charging their Galaxy phones daily while I only have to charge mine occasionally.

I guess that might be why they need the power hobbling mode, might be nice to have that hobbling mode when your not near a power source - out shopping, on a flight etc...

 

[CartoonCat]

My Galaxy S5 has way better battery life than my iPhone 5S.

It's not even close in fact.

Your S5 has a way bigger battery. Wonder how long the battery will last if/when Apple releases a 5.5 in. iPhone?

 

[SingularityG]

airplane mode

 

[Lancer]

I have no issue with my iPhone 5s battery life, even on the heaviest days it lasts all day.

I'd like to know just how many Galaxy users are carrying a 2nd charged battery with them on business trips? Or users able to even change their battery.

It's another attempt at Samsung bashing Apple because it can't make positive ads of it's own.

BTW I have an Otter Box case, which is about 14mm thick, which is almost twice as thick as the unprotected 5s.

 

[cdmoore74]

What a load of BS.

at the Airport, I see just as many Samsung's plugging in as iPhone's.

The only problem with that argument is that the Samsung customer has the option but iPhone users have no choice.
It's like driving a car with either the windows down or air conditioning (Samsung) or just the windows down (Apple). The Samsung user don't have to use air conditioning but it's there if needed.

 

[CartoonCat]

Advertisers think everyone else is a moron. Fact. (& i suppose most of us are)

You can only speak for yourself.

 

[APlotdevice]

Nonsense! You've missed just about all of the early 2000's Apple vs PC ads and many many MANY others adverts in just about every industry known to mankind.

Name one single "I'm a Mac" ad that mocked a Windows user, as opposed to an anthropomorphic representation of the platform itself?

 

[Jett0516]

ha ha ha ha

I hope karma hits them back hard

 

[casperes1996]

Yep...

Without Samsung, this world would be a boring place! They keep us entertained with jokes. Galaxy is a bigger phone than iPhone thus includes a bigger battery.

UPDATE:

iPhone 5/5S: 1440 mAh
Galaxy S5: 2800 mAh

Like I said before, that's twice as much power but a slightly bigger screen.

I was going to make this point myself, but instead I'll expand on your comment.

If you look purely at power usage, iOS uses way less power than the Galaxy (Pure Android is pretty neck to neck, but TouchWiz drains battery like nobody's business.) If you know how to manage your phone properly, battery life is pretty good on iPhone too. Turn off Wi-fi and Bluetooth when you don't need it, don't keep the screen at max brightness if you can see it just fine at 60%, etc. Another good trick for iPhone 4 users on iOS7 is to turn off translucency and parallax, as it allows your CPU/GPU to go to lower clocks. Doesn't make much difference on newer devices though, as the minimum clock speed can achieve translucency and parallax no problem.

Even though the Galaxy has a much bigger battery, the difference isn't that great in actual use when all comes to all. On iPhone you can manually do pretty much all that power saving mode on the Galaxy does (turning on black and white mode on iPhone doesn't increase battery life. On an IPS display, it takes just as much juice to do colors as it does blacks and whites).

 

[OLDCODGER]

A replaceable battery allows me go go Galt, whenever I wish.

 

[adnbek]

This logic makes no sense, the iPhone has a smaller screen so it's smaller battery should be able to power it as long as the S5..

You assume that power consumption of the screen grows proportionately to the additional capacity added to the battery. It does not. An extra 1" in screen size won't increase power consumption by too much, but that same 1" increase means the enclosure can almost fit a battery double the capacity.

 

[SAIRUS]

Doesn't Android have a power saving mode where it turns stuff off?

Also what happens when phones get bigger? They get larger batteries. The stand by time is going to jump.

 

[rish]

What use is it advertising prolonged battery life when you're having to close down vital resources? Sounds as if they've just compromised regular function for reduced function in order to achieve greater battery life.

Hell I was on holiday and switched of data roaming and restricted most of it to wifi on my 5S. I also turned off all non essential resources and retained 4G resource. My battery lasted for a minimum of 3 days yet I'm pretty certain that if I switch off more resources I'll achieve prolonged battery life much the same as the competitor.

It is like driving a car utilising all resources which affects fuel economy against using no onboard resources to achieve greater economy.

The iPhone is at the heart of the ad! The product the ad is for makes minimal appearance.

All in all it's not a smart ad at all it's piss poor. #

 

[phpmaven]

I despise Samsung, and their crap ads.

However, I have to admit they have a point about the iPhone battery life. It's just not good enough.

A phone needs to be able to last all day with moderate use.

My 5S does just fine all day with moderate use.
Don't get me wrong, the battery life could be better, but it's not that bad.

 

[rish]

I was going to make this point myself, but instead I'll expand on your comment.

If you look purely at power usage, iOS uses way less power than the Galaxy (Pure Android is pretty neck to neck, but TouchWiz drains battery like nobody's business.) If you know how to
manage your phone properly, battery life is pretty good on iPhone too. Turn off Wi-fi and Bluetooth when you don't need it, don't keep the screen at max brightness if you can see it just fine at 60%, etc. Another good trick for iPhone 4 users on iOS7 is to turn off translucency and parallax, as it allows your CPU/GPU to go to lower clocks. Doesn't make much difference on newer devices though, as the minimum clock speed can achieve translucency and parallax no problem.

Even though the Galaxy has a much bigger battery, the difference isn't that great in actual use when all comes to all. On iPhone you can manually do pretty much all that power saving mode on the Galaxy does (turning on black and white mode on iPhone doesn't increase battery life. On an IPS display, it takes just as much juice to do colors as it does blacks and whites).

Thank you for your sensible post. Really appreciated.

 

[phpmaven]

I can tell you right now that the average user is never going to swap out their battery. That kind of thing serves a niche within the tech savvy market, who are already going to know which devices have a replaceable battery and which do not.

Ya, I can see all the law suits now with people putting a battery in their pocket and the contacts short out on their keys and burns a whole in their backside.

 

[CartoonCat]

Say what you want about Samsung, but this ad is genius!

They probably know from internal sources that Apple won't significantly increase the battery life of the new iPhone, and even if that is not the case, they are pretty much forcing apple to do something against this accusation.

But yeah, some kind of energy-saving mode would be nice.

Ever heard of "Airplane Mode"? It does pretty much the same thing as Samsung's Energy saver mode, but with more options. You can turn Wifi or Bluetooth back on if you need to.

 

[SlCKB0Y]

Without Samsung, this world would be a boring place! They keep us entertained with jokes. Galaxy is a bigger phone than iPhone thus includes a bigger battery.

UPDATE:

iPhone 5/5S: 1440 mAh
Galaxy S5: 2800 mAh

Like I said before, that's twice as much power but a slightly bigger screen.

Slightly bigger? Lol it's 25% larger with almost 3 times the amount of pixels...