I was going to come here and post how Samsung should really just give it a rest and make up their own things without comparing their products to others. Then I saw your post.
Now I have a bit of a migraine and a desire to punch something.
Seriously though, I can't think of any advert series that comes off well when comparing a product against others. I didn't like the Mac vs PC ones much because of exactly this. There's just no need. It inspires a lot more confidence in a product if a company is confident and shows how great their products are - not in comparison to other things, just on their own.
SAMSUNG misses (and keeps missing) one of the oldest advertising rules:
You just don't talk or show anything about your competitors. Not even in fun.
That is, unless you have killer features that leave the competitors in the dust.
None of their "features" are deal breakers or must haves.
Given that many people cannot even take good photos, cutting out nana is just funny.
Wireless charging, not advanced enough for me to care.
Side view colored notifications, NOT. I can still look at the front or get buzzed.
Put that phone in your pocket on silent mode and your sideview is unimportant.
It's hard to knock anybody's matured phone these days, including SAMSUNGS.
That category can't come up with many additional ideas, only gimmicky things.
Watch SAMSUNG build in a selfie stick that pulls out like the old extendable antennas.
Can't put it past them as they have no taste
