The edge is the epitome of a gimmick if I've ever seen one. Notifications? I'm usually not looking at my phone, and it has to be facing you from a certain angle for you to even see the edge, so you may end up having to touch it anyway to move it in which case you can just look at the notification in full size on the screen. Not to mention I have an Apple Watch now, so all my notifications come in the form of haptic taps. Samsung has a smartwatch too, but instead they focus on gimmicky ways to display notifications on the phone.
As for the second commercial, what a limited scenario. I rarely take selfies with 17 people in them. If you're going to advertise a wide range front facing cam (wtf is the point?), at least find a more common scenario where someone would use it. Oh wait, you can't, because yet again it's another GIMMICK.
Samsung, you sir/madam, suck.
Wireless charging is cool though, too bad the vast majority of your customers don't/won't take advantage of it because you don't include the wireless charger.