Samsung Compares Galaxy S9 to Very Slow iPhone 6 in Frivolous Ad

[flyinmac]

I’m sure you’ll enjoy your S9, just as those that prefer to buy an iPhone will enjoy their choice. Everybody wins

I made no mention that I’m in the market for a phone. But simply pointed out that the advertisement was very effective to help them reach an even greater audience.

Maybe their advertising team is actually very good. They put out a simple ad, and word of mouth carries it much further.

Seems there was another ad recently that did the same thing by simply putting up a picture with no information. Just a picture of parts.

Hmm... these advertising teams are learning how to hit huge audiences with minimal effort.

 

[toph2toast]

Well, it drips with phoniness and irrelevance since they are comparing a 4 year old device to their flagship. Ever used a 4 year old Android? Not pretty. They also don't actually raise any new or fair points. The "lag" you see is never an uncut shot. iPhones are known for their longer life spans and speed, so it's really confusing what they are targeting. It seems they are mainly referencing "throttlegate," but Apple has solved this for their customers with new batteries.

They can talk smack all they want, but at least be relevant and fair. It's also a more desperate move to single out one manufacturer (who by the way is dominating you) in your ads. They aren't working. The Mac/PC ads were better executed and a long time ago. As you can see, Apple has grown up and markets their products with their features, style, etc now. They don't feud with other companies in ads.

I don't think "old iPhones lag" is even close to consensus and is probably more true of Android phones, which aren't even supported after 4 years. Even IF it were true, it's still weak to compare new devices with 4 year old ones.

It amazes me how many people are hung up on the “they are comparing a 4 year old phone to a new phone”. That’s not the point of the commercial. It’s to give those still using those phones (which they sold hundreds of millions of) a reason to upgrade to a Samsung device instead of an Apple device. The Mac vs. PC commercials didn’t necessarily target the most recent PC computers. Sure some of them went after Vista and other current (at that time) windows features, but many of the ads were applicable to PC’s of any age.

I just bought an IPhone X a few months ago, so targeting ads to users like me seems like a waste of money.

 

[magicschoolbus]

Lol who knew a new phone was faster then one made 4 years ago

 

[toph2toast]

There are plenty of iPhone 6 users who don’t have the user experience that Samsung faked for this ad. Samsung left any credibility they had with those folks on the editing room floor; I can’t imagine they’d be in any hurry to go buy a Samsung. I’m sure you’re aware there are very few iPhone —> Android switchers, and the iPhone 6 user base is a small pool to draw from in any case.

This commercial is really meant to stroke the egos of Samsung’s existing customers, attempting to reinforce the confirmation bias that they made the right choice buying Samsung. At this point it’s more important to try to stop bleeding customers, it’s much easier than trying to find a replacement for one it may lose. A lot of potential customers are apparently skipping the S9, and Samsung’s gotta try to keep them in their camp as they wait on the sidelines.

I’m sure there are lots of iPhone 6 users that never had an issue, but there are also enough that did have the issue to force Apple to release a battery management feature for these phones, create class action lawsuits, and have Apple change their battery pricing. There were articles all about that up and down this site, but once a competitor calls it out people get pissed...

Also, everything in the first sentence of your second paragraph can apply directly to Apple users during the Mac vs PC era.

 

[PickUrPoison]

I made no mention that I’m in the market for a phone. But simply pointed out that the advertisement was very effective to help them reach an even greater audience.

Maybe their advertising team is actually very good. They put out a simple ad, and word of mouth carries it much further.

Seems there was another ad recently that did the same thing by simply putting up a picture with no information. Just a picture of parts.

Hmm... these advertising teams are learning how to hit huge audiences with minimal effort.

Sorry I misinterpreted your post.

I guess “our really, really expensive Android phone is faster than a four year old iPhone with a bad battery” maybe isn’t as effective a marketing message as Samsung’s “very good” advertising team thought.

The notch haircut is awesome though.

 

[AlphaGuitarist]

Except that thee are ways to do go about it. Samsung has and still does mock Apple iPhone owners for buying an iPhone. Basically calling them losers and idiots for doing so. That tactic then and here will not work. it will just put their back against the wall and tell Samsung to f-off.
Also fiddling things a bit in order to frame it wrong is not the right way either, basically lying.
Much better for Samsung to talk about the great things they feel the device has.

I completely agree. I think what it comes down to is that Samsung really wants to be where Apple is and, instead of touting the virtues of its phone, would rather insult their main competitor and its user base. It comes off as if they lack confidence in their product.

 

[dannyyankou]

I would be very curious to see a speed comparison of the iPhone 6 and Samsung Galaxy S5, both on the latest software.

Edit: Wait, the galaxy s5 stopped being supported 3 years ago

 

[rworne]

I must be a target for this ad - for I am still an iPhone 6+ owner.

The woman's woes start at an airport security checkpoint, where a security officer reminds travelers to have their boarding passes and IDs ready. The woman taps on the Wallet app on her iPhone, but a white screen appears, suggesting the device is lagging badly. The security officer is visibly displeased.

And this is almost what actually happens. What you do see is the list of cards in the wallet app, not a white screen, but the app is totally unresponsive.

The ad is deceiving, however, as it never shows whether the Wallet or TV apps eventually manage to open. Instead, Samsung conveniently cuts away to the next scene after a split second each time. The fine print also says "screen images simulated," suggesting the slowness might not even be real to begin with.

Not at all. It actually did show it update, with what appears to be a UA boarding pass. Not all that much time passed, but the ad is showing pretty much exactly what I experience with the wallet app - a 5-6 second delay to do, well, anything.

Now for the TV app? Woe be to the person who does not let it start up and sync or whatever it needs to do when opening it after a long while or changing what movies are synced. On my phone it can do this - for upwards of 5-6 minutes with a WiFi connection. That app just sucks in general and I miss the old one. So I just fired it up now to time it: 25 seconds until the app was ready to use. After an iOS update, a lot longer.

Later in the night, the woman visits an Apple Store and asks if her slow iPhone can be fixed that night. In a monotonous voice, the employee advises her that she can turn off Apple's performance management, at the risk of unexpected shutdowns, without mentioning that a battery replacement may solve the problem.

Unless pressed for time to get the length down, they should have left this in - and helpfully added that they can schedule a replacement in 3-4 weeks (from the shortage when they started the new program). None of my local Apple stores offer walk in service like that. Just checked - a battery replacement at Apple in Northridge. 3:15PM on Monday. Nearly 4 days from now.

In reality, even a four-year-old iPhone 6 being throttled by Apple's performance management shouldn't be nearly as slow as Samsung depicts in the ad. And if it is, then there are likely underlying issues.

It's fair game for Samsung to try to convince iPhone users to switch to the Galaxy S9, but its execution in this ad was poor.

Aren't people keeping their phones longer? If they are targeting iPhone 6/6S owners, the ad is spot-on and brilliant. I'd never buy a Samsung device though.

 

[PickUrPoison]

I’m sure there are lots of iPhone 6 users that never had an issue, but there are also enough that did have the issue to force Apple to release a battery management feature for these phones, create class action lawsuits, and have Apple change their battery pricing. There were articles all about that up and down this site, but once a competitor calls it out people get pissed...

Also, everything in the first sentence of your second paragraph can apply directly to Apple users during the Mac vs PC era.

Some might be upset, but I find it humorous that Samsung thinks anyone believes iPhones work like those sequences they faked. People aren’t stupid, and even Android users have plenty of friends with iPhones, whose phones behave nothing like the iPhone in the commercial.

But it’s important that Samsung provide an opportunity for their fans to laugh at the poor, pathetic iPhone user who’s ready to burst into tears because she was stupid and didn’t buy a Samsung. How smart they all are to have bought Galaxies!! Here, have a pat on the back for making the smart choice!

Crazy that the I’m a Mac/I’m a PC commercials can still trigger the Apple hate. I suppose the fact that they were so effective, with Mac sales up 40% the first year, could be somewhat infuriating.

I gotta say I love the notch haircut, though I’m not sure how many Galaxy sales it will inspire. I wish Apple would pay a bunch of college kids to actually get that haircut, it would be hilarious. I think it’s good to keep a sense of humor about things like cellphones that are relatively unimportant in the grand scheme of things. There are so much more important things in life...

 

[Baymowe335]

It amazes me how many people are hung up on the “they are comparing a 4 year old phone to a new phone”. That’s not the point of the commercial. It’s to give those still using those phones (which they sold hundreds of millions of) a reason to upgrade to a Samsung device instead of an Apple device. The Mac vs. PC commercials didn’t necessarily target the most recent PC computers. Sure some of them went after Vista and other current (at that time) windows features, but many of the ads were applicable to PC’s of any age.

I just bought an IPhone X a few months ago, so targeting ads to users like me seems like a waste of money.

It’s a terrible ad because the feedback I’ve read here and elsewhere seems pretty consistent on the stupidity of comparing your flagship to a 4 year old phone. Even if it isn’t their intent, that’s how it appears. I doubt this is effective at getting iPhone 6 owners to switch in any meaningful way. I just think anyone who owns a 4 year old phone has lower expectations about speed and performance anyway. It’s pretty common knowledge the lifespan of iPhones is longer, despite any of this battery publicity. Fix that and millions of iPhone 6 will run just fine. I’ve seen many myself.

Also, the making fun of notch basically makes fun of many Android counterparts that have adopted the notch, further stupidity.

 

[TheHorrorNerd]

Is Samsung really trying to bring up issues with batteries? That's hilarious.

 

[flyinmac]

It amazes me how many people are hung up on the “they are comparing a 4 year old phone to a new phone”. That’s not the point of the commercial. It’s to give those still using those phones (which they sold hundreds of millions of) a reason to upgrade to a Samsung device instead of an Apple device. The Mac vs. PC commercials didn’t necessarily target the most recent PC computers. Sure some of them went after Vista and other current (at that time) windows features, but many of the ads were applicable to PC’s of any age.

I just bought an IPhone X a few months ago, so targeting ads to users like me seems like a waste of money.

It takes an unbiased person to consider alternatives. The biased will always see things only one way and insist that their viewpoint is the only one that’s right.

Easier to get upset about something when you don’t allow yourself to consider any viewpoint other than someone dared to insult your Apple.

People get their identity mixed up with products and brands. Forgetting that it is just a thing and that someone not liking that thing isn’t actually a personal attack upon the individual who uses said thing.

 

[Xenc]

Those notch haircuts are hilarious though

 

[bopajuice]

The iPhone is the greatest phone in the history of phones. To disrespect an iPhone is akin to disrespecting god. How dare anyone claim the iPhone is anything less than the most technologically advanced electronic device in the history of devices. I am deeply offended by Samsung. The ability of an iPhone to make calls and send texts is unmatched. If my phone can't load my facebook page in a nanosecond I will have to replace it with one that does.
[doublepost=1526618216][/doublepost]

It takes an unbiased person to consider alternatives. The biased will always see things only one way and insist that their viewpoint is the only one that’s right.

Easier to get upset about something when you don’t allow yourself to consider any viewpoint other than someone dared to insult your Apple.

People get their identity mixed up with products and brands. Forgetting that it is just a thing and that someone not liking that thing isn’t actually a personal attack upon the individual who uses said thing.

Perfectly said.

 

[Applemaniac7]

Why don't they compare the Galaxy S6 for example or S7? I'm pretty sure they're the same speed as the iPhone 6 (both slow). Samsung just shows how retarded their marketing team is.

On a par with your reasoning also then. Why would anyone upgrade to an s6? It' about getting folks with an older 6s to update to a recent Samsung. Surely its not that difficult to work out..

 

[bopajuice]

On a par with your reasoning also then. Why would anyone upgrade to an s6? It' about getting folks with an older 6s to update to a recent Samsung. Surely its not that difficult to work out..

But this is an Apple based Forum and the fanboys will defend Apple to the end.

 

[tmoerel]

Java gets JIT compiled.

JIT = "Just in time".
which means it gets compiled just in time for execution.....
which means it gets compiled......
which means it eats battery/cpu cycles/time each time it gets compiled.....

Now iOS apps on the other side are already compiled. And thus the need for faster CPUs and bigger batteries on Android devices to perform similar to iOS devices!

 

[LDN]

Someone hasn't told Samsung that 2018 happened. They're not just making fun of Apple anymore, a load of phones have decided to copy Apple in this. My god, they're slow.

 

[BugeyeSTI]

I have a hard time believing it. Many people all across this forum and others have found both the 6 and 6S have been slow on iOS 11 -- much moreso if you have a "bad" battery (ie. a "Healthy" one even). Did she recently replace the battery?

My dad thinks his 4S on iOS 9 runs "great" even though it can't even keep up with typing letters in Messages. I concede that I tend to use devices very quickly so I'm more prone to noticing delays. Input-blocking has been the bane of my Apple experience since iOS 7 right up to present day on iPhone 8.

My 6S is literally 1-2 seconds behind my X in speed for what I use it for... It would still be my favorite phone but, I bought an X and was happy to find an iPhone that had a new design and interface that made me realize it was time to move on from the 6-8 design cycle..

 

[mi7chy]

I completely agree. I think what it comes down to is that Samsung really wants to be where Apple is and, instead of touting the virtues of its phone, would rather insult their main competitor and its user base. It comes off as if they lack confidence in their product.

Apple insulted their loyal customers by secretly throttling them. Samsung is just pointing that out. Never understood why people apologize for companies that screw them over.

 

[oyabroch!]

JIT = "Just in time".
which means it gets compiled just in time for execution.....
which means it gets compiled......
which means it eats battery/cpu cycles/time each time it gets compiled.....

Now iOS apps on the other side are already compiled. And thus the need for faster CPUs and bigger batteries on Android devices to perform similar to iOS devices!

It should be renamed "NQITMIBASM": "Not quite in time, missed it by a small margin"

Doesn't matter HOW many times you illustrate simple logic to people, if they're determined not to agree, they'll fervently deny facts and argue that "black is, in fact, white" - Google released Android because they wanted to make it easy for Java devs to write apps, NOT for the sake of app and platform quality. It doesn't matter HOW much "evidence" you furnish the willingly ignorant with, they're already boarded on the angry train of Android, and their destination is already mapped out, and no amount of rational logic will derail them... so let them get on with it, and enjoy their half-Windows-98-style,half-Holo-half-finished OS.

 

[cube]

JIT = "Just in time".
which means it gets compiled just in time for execution.....
which means it gets compiled......
which means it eats battery/cpu cycles/time each time it gets compiled.....

Now iOS apps on the other side are already compiled. And thus the need for faster CPUs and bigger batteries on Android devices to perform similar to iOS devices!

Not everything needs to get compiled, usually just what is executed frequently. And theoretically, JIT compiler output can be more efficient.

 

[mi7chy]

JIT = "Just in time".
which means it gets compiled just in time for execution.....
which means it gets compiled......
which means it eats battery/cpu cycles/time each time it gets compiled.....

That's a distorted view of how it really works. First hit on Google search for 'Android jit compiler' explains that it's not just JIT but also AOT (ahead of time):

https://source.android.com/devices/tech/dalvik/jit-compiler

 

[pratikindia]

Samsung is losing market share all over world. They should concentrate more on mid range devices.

 

[Illustration]

Ask them to compare their 2014 S6 to the iPhone 6 in 2018.

I have an S6. It's running perfectly well and is miles faster than most of my friends' iPhone 6 devices. We even use our phones for the same things and theirs are embarrassingly slow compared to mine.