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A stylus is better for "Notes" instead of thick fingers. And remember when Apple was making fun of pc guys, but wait that was Apple so its fine, cool, funny blah blah blah. And wating in line all day for a phone is not cool whether you like it or not. Peace
 
This got mentioned on BBC 6 music this morning, according to them the song from the ad (I Believe In A Thing Called Love, by The Darkness) shot to number 1 in the iTunes chart.

Don't you just love the irony?

And there seems to be an air of jealousy surrounding the ad. Stupid customers, wanting to buy a stupid phone and waiting in a stupid line. They should get our phone instead, nobody's lining up to buy that!

After 6 months with a HTC Desire I have no intention of ever touching an android phone again.
 
haha Samsung, so you can't even think to do an Ad different than Apple customers in line for apple products.. so creative.. not
 
well, to be honest - the only thing I'm really missing for my iPad2 is a pen and with that pressure sensitivity. I would take pressure sensitivity over retina resolution for the iPad3 any day.

I have a stylus already for my drawing apps (artrage, procreate, sketchbook pro, brushes) and I much prefer to use the stylus while drawing and sketching.

but yeah, i don't whip out my stylus for checking my email or browsing the web.
 
Regardless of what we may think about the Samsung ad, it is not getting amy love by those who rate the Super Bowl ads.

Stupid is as Samsung does...
 
Digital drawing? How will recoding and optimization deal with the fact that your finger is twenty times fatter than a normal pen?

I wasn't talking about that. If you read the quote in my post you'll see he was talking about the mouse. I understand that specialist jobs need specialist tools.

But the mouse has got to go.
 
I can't believe they used a stylus as a selling point...

That's because it is one. You know, you can use the Note without a stylus, but as you probably already have figured out by now, drawing with your fingers sucks. And that's what the stylus is there for: Drawing and handwriting.

----------

How would that thing even fit in your pocket?!

It does. And the screen size makes the Note more useful than iPhones with their nano-screens.
 
What Samsung have here is a pressure sensitive, 720p AMOLED display that works with a fine tipped stylus. Tell me that isn't a better selling point than "you can now crop photos in Photos.app".

Congratulations, you managed to watch 2 seconds of an Apple advert. iPhone, iCloud, iPod and iPad adverts highlight more than one thing in each one. This one however, highlights a pen, mayhem and Samsung clutching at straws because their marketing team are fresh out of ideas.

What's your point? Samsung users cause riots and disruption to the peace on the streets? This is an advertisement, not a documentary.

Oh so riots are a good thing? Again, Apple got there first proving that riots are not a good thing. https://www.macrumors.com/2012/01/1...in-beijing-as-swat-teams-respond-to-violence/
 
Apple releases a 'slightly upgraded' phone every year that is slightly faster or has more megapixels.

What Samsung have here is a pressure sensitive, 720p AMOLED display that works with a fine tipped stylus. Tell me that isn't a better selling point than "you can now crop photos in Photos.app".



Actually, it fits in my pocket just fine without falling out or stretching the material. And no they're not baggy jeans with enormous pockets that would fit an iPad ;)

When was cropping in the Photos app a selling point of the iPhone? It was a software update, so your point is moot.

And that's funny because one of the reps at work has the Note. It's a nice phone but he can't fit it in his trouser pockets so he has to leave it in a locked drawer, much like I leave my iPad. I carry my iPhone because I need it for work - as he needs his phone, too - but I'm not really inhibited by the size of it.
 
Samsung is attempting to create cachet via marketing, because they have no cachet and never had any, whereas Apple products have it inherently, in spades.

So what happens? Commercial ends up being lame by default, because Samsung just doesn't get what Apple has known and understood for years.

And what would that be? Selling imaginary digital status symbols to people who want to believe in something? Apple has more in common with Scientology then they have in common with real technology companies and real products. Usually, companies sell products that are meant to be USED. Apple sells stuff that is not meant to be used, the customer is supposed to adore it and spread the word like Jehova's Witnesses.

What Apple actually understood is that this is a great way of selling overpriced crap.
 
No offense, but remember the Mac vs PC ads?

But seriously guys. A pen? Really? I wasn't watching the game but my twitter feed went wild when the Samsung ad aired. I have iPhone users and Android users on my stream, both groups thought it was a huge joke.

If you're referring to the "I'm a Mac" campaign there was a big difference. That ad campaign attacked the problems with a PC and it's operating system, NOT the actual users themselves. Samsung's ad campaign goes directly after the end user.
 
I don't think handwriting is a very productive input method for most things.
Keyboards will be the most productive input method for quite a while.... maybe voice. But never will it be handwriting.

"The next big thing is already here." Indeed.

Funny to see The Darkness in a commercial, though.
 
I think many here are underestimating the potential effectiveness of this advertising strategy.

A huge factor in the iPhone's popularity is because it is considered a hip, trendy product, sold by a hip, trendy brand. Making a better product won't by itself win Samsung a significant amount of Apple's market share. They have to fight for credibility and coolness in order to be a real competitor.

Second, realize that the people who wait in line for the newest iPhone make up only a tiny fraction of iPhone users. They're generally the iPhone and Apple "fans", and Samsung doesn't care about them, just like how in politics, Democrats don't care about offending multimillionaire Republicans when they disparage them in ads. Most iPhone users chose the iPhone at least in part because it's popular, they know others who use it, and it carries cachet. They don't do in depth research of specs and other ancillary information like you guys do on this forum, they just want a credible phone.

Yeah, Samsung could just do positive advertisements, but the fact is Apple is dominating the industry right now. Samsung is going to have to convince some people that its products and brand are as good as or better than Apple if it wants some of that market share.

I'm not a marketing expert so I can't really say if these ads execute the strategy well, but the strategy itself of making fun of the hardcore Apple fans seems effective, because their real targets are people who might not be so sympathetic to those people anyway. There aren't a lot of chinks, perceived or real, in Apple's armor, and Samsung is trying to exploit the ones that exist (no 4G, no stylus, long lines).
 
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I get very well how the spin factor works but man did Samy get bent over on this one. Yeah there's no way hiding the stylus because it is a selling point for the device even if it's so last century. But the next "big" think is coming ... really? And that when in fact some of the shots have a different device so that it doesn't look so big in the guy's hand ... really Samy? You missed the whole irony in saying the next big thing is coming ... Oh and FYI maybe you've missed all the styluses that have been coming out but yours looks like a cheap Asian kids toy compared to most of them ... oh wait that actually has a double meaning too ...

But yeah it would be nice for Samy if in the real world Apple's customers were that easy to convince to switch over. The reality however is that the only thing that a commercial like this will do is infuriate the vast majority of iPhone users and make sure that they don't consider a Samsung smartphone as an option. And frankly, any decent marketing team should know that because there has been quite a bit of research on the incredibly high brand loyalty of iPhone/Apple consumers ...
 
How would that thing even fit in your pocket?!

Instead of a pouch the Note ships with this....

giant-front-pocket-shirt-10399-1294746670-28.jpg
 
Insult your competitor's customers. That will get them to switch!

If have to attack a competitor's product, they blew it!

Ah, you mean like the hundred "I'm a Mac" commercials attacking PC's and their users?

A pen?
a stylus.

they blew it.


Nope. Most people still go for a "pen" when they want to write. The stylus is one of the top selling accessories for iPhone/iPads.

What no one wanted to admit was that the larger screen size is useful, and the stylus had an insanely tiny tip.

This is what I've been wishing for for my iPad.

But it's ok, it'll eventually happen for Apple, at which time the fanboys will say it's the greatest thing Apple ever invented.

I Love Apple products, Love Apple enthusiasts, Hate Apple Fanboys.
 
Stupid stupid f**cking commercial.. As for the Note, what is this, an HTC mogul running windows mobile 6, complete with a stylus..?

I never used the note but the combination of a stylus, making fun of me (iPhone user) and the terrible/pointless commercial makes me never want to buy one...
 
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Winni said:
Samsung is attempting to create cachet via marketing, because they have no cachet and never had any, whereas Apple products have it inherently, in spades.

So what happens? Commercial ends up being lame by default, because Samsung just doesn't get what Apple has known and understood for years.

And what would that be? Selling imaginary digital status symbols to people who want to believe in something? Apple has more in common with Scientology then they have in common with real technology companies and real products. Usually, companies sell products that are meant to be USED. Apple sells stuff that is not meant to be used, the customer is supposed to adore it and spread the word like Jehova's Witnesses.

What Apple actually understood is that this is a great way of selling overpriced crap.

Oh give it a break.
 
Insult your competitor's customers. That will get them to switch!

Guys, laugh a little. I personally like those Samsung ads and I'm on my sixth iPhone. Then again I would never be caught standing in a line to wait for some god damn phone. Pre-ordering is the name of the game...
 
So act like a knob, yeah makes me want your product

I think Samsung has conceded if you have an Apple logo tattooed to your forehead and both of your butt cheeks that you probably won't be buying these Samsung products. It's a pretty safe calculation regardless of the tone of their commercials. :D

I'd suggest that the comments in this thread from Apple fans has evoked precisely the response Samsung was shooting for with the commericial. And in doing so, those who hate Apple, or hate Apple fan boys, or who would never buy an Apple product, or who don't feel they are part of the Apple family because they bought a particular brand of phone, will probably quite enjoy the Samsung commercial.
 
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