A better tactic would have been to just show how 'amazing' it is and not have a guy doing jumps on a BMX. Seriously, do they think that sales would pick up after that?
Whoosh. It's a Super Bowl ad. Did you see ANY of the other commercials?
A better tactic would have been to just show how 'amazing' it is and not have a guy doing jumps on a BMX. Seriously, do they think that sales would pick up after that?
You belie your case here. Correct, styluses are nothing new, which is why people are laughing AT the Samsung ad and phone. Samsung is acting like the wheel is a new concept.
Samsung's taunting of the iPhone and iPhone users is as silly as Wesley Welker mocking Ahmad Bradshaw for his "accidental" touchdown. The ad was a double eye roller for me.
There is a reason a million+ people anxiously pre-order or line up for iPhones and iPads and not Android devices. Are they sheep? Well, the ones in the ad were because they were mesmerized by a stylus. Your typical iPhone camper or pre-orderer would not be so impressed.
Samsung, the stylus dates back to the early 90s -- maybe before. It's hardly a bleeding edge concept, and largely unnecessary, so you would be better off to hire a decent R & D team instead of a silly copywriters and come up with real innovation. THEN maybe some of the iPhone users will think about standing in your line.
I will check it out "in my hand", when I've got a hand big enough to hold the thing comfortably.
You NEED the stylus (which will invariably be lost) as with a single hand you can probably cover less than half of the screen. Usability FAIL!
Also, having apps specifically made for a stylus input will fail even harder, as the hit zones will be smaller, making the apps unusable on anything without a stylus. More frangmentation for Android, just what it needs...not!!
What happens when the stylus is lost? Oh and was that and ad for a phone, I think it was; not sure.
So basically if you lose your stylus your phone becomes useless since you can't do anything on it?
Nice one Samsung![]()
So, seriously, the stylus is the "something different" people are looking for ? Try "something deprecated" instead.
Amen!
Any ad agency just MUST know that it is never a good selling point to put down the competition. That goes for any industry.
Because that means basically you have nothing else to promote that is an advantage over the competitors.
Play up your strength for about say 80% of a commercial and use the other 20% for a subtle humorous side swipe, if you are really short on ideas.
And STYLUS?
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You know you can buy a stylus?
I use a stylus (pen) with my ipad2 at work every day...not sure what you point is...
I love my Apple products but I am always willing to consider something different. Remember when Apple was the something different?
We'll see how it goes.
As long as all of these Android devices come skinned by the OEM, carrier dependent for software updates, and loaded with crap ware I'll stick with the iPhone.
Well, exactly the point, well made, sir!. Apple vs Samsung issues aside, I'm always very critical of ads that just don't do what you would suspect is intended for it to do. In this case, I assume the purpose of the ad is to persuade me to buy a Samsung phone. But where in the ad does it suggest there's something better about the Samsung vs the Apple? It's a jolly advert but it has no message apart from; "let's tek the piss out of Apple customers; isn't this Samsung phone large (implying the technology used in it is dated); and that a stylus used to draw a circle is cool.???
I love my Apple products but I am always willing to consider something different. Remember when Apple was the something different?
We'll see how it goes.
My least favourite part is probably people taking pictures and then scribbling all over them with that stylus. Yes, because that's what we all do when we take a picture, we instinctively start scribbling all over it.
Just going to point out FaceTime rip off of other products. Android already had video chatting before facetime. Just figure I would point that out to you.
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)
Apples selling point: our products do this
Samsungs selling point: you don't have to wait in lines to get them -_-
Also, as far as the article goes I can't believe that *****
Tons of replies. I see the ad did its job then.
If Apple was as low as Samsung - they could come up with adding showing people dropping Android phones in Garbage can while going into Apple store.
I don't understand how people believe this stuff - it total misinformation. To be honest I laugh when I see one those big ones - you can't put it in your pocket. I love the size of iPhone - it is perfect.
From the look if the device all I see is a copy of the Palm Pilot.