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It's hard when you're trying to hype your next big thing which also happens to be a stylus.. from the 90's.
http://mashable.com/2012/02/06/samsung-galaxy-note-stylus-backlash/

You didn't read the part when the article says something like:
To be fair, the Galaxy Note isn’t purely stylus-controlled. Users control most of the phone’s functions with the touch of a finger, using the stylus for a few special features. It also uses its stylus in completely new ways, letting owners jot notes no matter what is on the screen.

This is a good video, the user compares the S-pen and a normal capacitive stylus.
 
I'd say that it's aiming at everyone who is not an Apple fanboy. Many people but apple products because they like the quality of the products or it just works for them. If a better device came along though, they would give credit where it's due and maybe take a chance by trying out that device. That's who I think it's aimed at. I also don't think those people would be offended by this ad, since it's not portraying them here. IMO, those people wouldn't be lining up on launch day to get an iDevice. I would like to say I'm one of those people. I love the iPhone, but I'm open to switching to android or wp8 or whatever else if they suit my needs better. I also dont hold a phone in such high regard that I would line up for hours to get it on launch day. Personally, I wasn't offended by the ad. I didn't really see it as Samsung calling everyone who owned an Apple device as a "mindless zombie". It was more like they were portraying the die hard apple fans having a boring time waiting in front of an Apple store for hours on end when they could get a better, more exciting device without the wait. Not really sure where you got mindless zombies but your interpretation is as valid as mine.

I am in the same boat as you are. I am a happy iPhone user. I would never wait for on in line though since I just don't have that much dedication towards it. You're saying that Samsung is primarily after the non fanboy Apple users but IMO, the ad fails in that respect because it fails to outline how exactly it is better than the product those people are currently using (as Mac vs. PC commercials clearly did). [see quote below]
This Samsung Ad is a fail because:
a. to competitor's customers, Samsung didn't successfully show and compare the Note's superiority compared to the competing product (the iPhone).
b. to competitor's customers, Samsung insulted the users who stand in line for the product(s) they believe to be hot.
c. to new (i.e. on-the-fence) customers, Samsung didn't successfully show and compare how their product is superior to the competing product (the iPhone).

What'll end up happening is that on-the-fence customers will either talk to their friends who'll say how much they love their iPhones, or visit one of Apple stores where the Apple staff would be happy to show them how cool the iPhone "really" is and they'll forget this commercial or the Galaxy Note.
I am by no means offended by the ad but I really didn't see anything that, as a sensible (i.e. non fanboy) consumer, would make me switch. This is why I consider the Ad a fail.



As for your second point, please look back at the quote I was responding to. The original poster said something along the lines of "If they have to attack an opponent's product, they're doing it wrong!" or the like. If I am mistaken, I will gladly concede your point. My response said that it seemed logical to point out where a competitor's product falls short of the company who's paying for the ad. I also said that I felt like "attack" was too strong of a verb to use. Did Samsung really attack iDevices in this ad? Again, your threshold for defining a word will be different from mine (diction used, severity of tone, amount of other synonyms used), but it felt like Samsung was just poking fun at iDevices too. I certainly wouldn't call it attacked.

I disagreed with that quote as well, but for different reason. Once again, my counterpoint is that Samsung offered no comparison to the competing product. It merely showed the "stereotyped" Apple users and then showed their own product.
If have to attack a competitor's product, they blew it!
The problem is that Samsung is not attacking the competitor's product. They're attacking competitor's customers, the ones they're supposedly trying to win over. That is a huge fail!
 
Seriously, Samsung...

I know and we probably get that you want to sell your products, but making fun of a company is simply wrong.
I don't know about you guys, but I do think that these ads are not really convicing. Making fun of another company for more profit? Piff. That's like something that relys on somthing else to LIVE. I say that these 'make fun of iPhones' ads are a horrible and unconvicing ad.
That's all I have to say. To simplfy what I just said in 5 words, "Samsung, your ads suck." That's all I got to say.
Oh, and one more thing, If your products are actually good as you say, then arn't the lines for you damn Samsung phones going to be longer then an iPhone line?
 
I know and we probably get that you want to sell your products, but making fun of a company is simply wrong.

I don't know about you guys, but I do think that these ads are not really convicing. Making fun of another company for more profit? Piff. That's like something that relys on somthing else to LIVE. I say that these 'make fun of iPhones' ads are a horrible and unconvicing ad.

That's all I have to say. To simplfy what I just said in 5 words, "Samsung, your ads suck." That's all I got to say.
Oh, and one more thing, If your products are actually good as you say, then arn't the lines for you damn Samsung phones going to be longer then an iPhone line?

You must be less than three years old then, since you don't remember a certain company from Cupertino using ads like:

apple-stuffed.jpg
 
You know, I had an iPaq with a stylus. There are some things the stylus was nicer for, but not that much nicer for. And I have to say, it's nice not having to pull out the stylus to use my phone, nor have to make sure I keep track of it. Honestly, it's worth the compromise of what the stylus offered.

As for size? Niche market there. Sorry, but most people still want their cellphones to be portable. And I don't see anyone arguing that thing is that portable unlike the smaller phones that are still bigger than the iphone (Everyone admits it won't fit in a pocket and honestly you'd need a large purse or backpack to carry it). Shoot, the person I saw arguing for it thought it mostly would be students replacing their tablets with it (cheaper to use their subsidy for the phone and easier to take around with them and they already carry a backpack so the size isn't an issue but the less weight and more portability would be nice).

As for the ad? Marketing fail imho. It really doesn't advertise much, you barely even get much impression that the screen is huge (it mostly seems to focus on stylus and the video chat), and it doesn't give you much sense of what the thing really gives you an advantage for. And if you are going to bring in your competitor and remind people that your competitor has a product, you better have a good message of why your product is better. It's not convincing even that it is a fun phone and it's not even all that funny (the joke kinda falls flat). I dunno, I wouldn't say it is one of the better commercials I've seen. If they want to do that kind of commercial, they really should talk with Pepsi. Pepsi is the king of making fun of their competitor (I much prefer Coke but I have to admit Pepsi ads are creative. I had a professor for a Psychology of Advertising class I took who also worked for Coke and even he admired the Pepsi ads).

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Just because it's not a feature on the iPhone doesn't mean it's useless. o_O

I think you missed the sarcasm in the post you replied to ;)
 
and why would anyone choose to write a letter on an iPad when you can type on it? This is a pointless example of why a stylus is useful.

2012 and still using plastic fake pens ? no thanks, if I want to use a pen or pencil I will but only on paper where it creates art or writes up something. These days no one writes letters in pen much anymore anyway...but I guess writing out birthday cards etc is still doable haha.

If you are unable to see why it would be nice to have the best of both worlds..Well..then....Jeeze ! Are you Kidding ? I can see all kinds of cool uses for a stylus. Free hand art, sketching, memos, Math scratchpad, etc, etc ...

thinkpad-tablet-spelling-errors.jpg


Perhaps you have never been a student :rolleyes: ....No offence ...I Could totally see that being the case from the ridiculous restrictions you defend.


Apple fan: So wait, you're telling me to buy this thing?
Note user: Yes
Apple fan: Can it play infinity blade?
Note user: No
Apple fan: Okay, can it fit in my shirt pocket?
Note user: No
Apple fan: So its not really a mobile phone.
Note user: It's not a phone, but a phonetablet!
Apple fan: Yeah, umm marketing terms by Samsung.
Note user: Hey, you're the fanboy.
Apple fan: I just switched from android. Has that bad malware gone?
Note user: No
Apple fan: And the fragmentation?
Note user: No.
Apple fan: And the lagging?
Note user: No
Apple fan: So I'll stick with the iphone
Note user: I can see fanboyism.
Apple fan: Yeah okay, you stick with your note. You got a problem with my liking the iphone?
Note user: No. Its just the problem of you isheep. I'm a high end user, so I use android
Apple fan: So why do I see engineers, movie editors, photographers, programmers etc. using iphones.
Note user: I am cuz I like to tweak my phone
Apple fan: You can tweak an iphone. Try to jailbreak it.
Note user: Its a walled garden. So I cant
Apple fan: The locked bootloader makes it more of a challenge, if you are truly a high end user
Note user: Nah, I just download tweaks from others
Apple user: So you are a consumer like me also. You can also do that with an iphone.

This, just sums up android fanboys

You aren't even ACCIDENTALLY funny.....

Samsung, perhaps if you didn't produce phones like HTC that are obsolete about a week after they come out because of the crap OS you use you wouldn't need to spend money on these Ads and have a better market share.

-Mike


After struggling to follow that poor excuse for a sentence I came to the conclusion that you don't care much for Android, HTC or Samsung.
I'm guessing you bought a bad phone in the past.


A re-occurring theme in this thread.

Butthurt ...............Miles and miles of Butthurt
 
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I like the ad. Similar to how APPLE made fun of windows (and thereby windows users) in their "I'm a Mac, and I'm a PC" ad series.

Selective memories I guess.....
 
Mr. Gates, open up a browser, go to the search engine of your choice and type in "stylus for iPad" or "stylus for iPhone".

In fact, either search in google's search engine will bring up the follow page from apple.com:
http://www.apple.com/accessibility/resources/iphone.html

You see, they have thought of "special" people like you too.
;)

@silroc: You seem a bit confused. Perhaps those ridiculous "I'm a PC" ads from MSFT cause that confusion. I am not a PC or mac. I am a "MAC" user at home and a "PC" user at work. I can individuate from the devices I use. I "USE" an iPhone but I am not actually an iPhone. The Mac and PC characters were metaphors for Mac and PC computers. They did not represent the users of said platforms.

Speaking of note taking, not only can use use various iOS note taking apps but you can also use online desktop to take notes in MS Word using handwriting recognition if you choose.
 
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Jeez, all you people thinking the only solution is a stylus for the iPad/iPhone - http://www.youtube.com/watch?feature=player_embedded&v=vHhB2BF5yQM

Now can you all shut up about a stylus being useful or cool. It flopped with the palm pre and the likes because it sucks. Hope you don't lose your stylus!

And to get back down to everything. I'm not an apple fanboy, I would never camp at a store, I don't care much for having a stylus, and I don't buy every apple product just because its apple.

I buy it because the design, overal look and feel of the entire experience is superior to anything I've had on android. The best way I can describe it is that the android phones are like the iPhone's autistic brother. They have a really good talent in something (like savants), but something just isn't right about it. And sometimes they freeze, crash, act up, and just don't give the same experience.

Hopefully samsung realizes that this approach isn't working, and moves on to something better.
 
Mr. Gates, open up a browser, go to the search engine of your choice and type in "stylus for iPad" or "stylus for iPhone".

In fact, either search in google's search engine will bring up the follow page from apple.com:
http://www.apple.com/accessibility/resources/iphone.html

You see, they have thought of "special" people like you too.
;)

@silroc: You seem a bit confused. Perhaps those ridiculous "I'm a PC" ads from MSFT cause that confusion. I am not a PC or mac. I am a "MAC" user at home and a "PC" user at work. I can individuate from the devices I use. I "USE" an iPhone but I am not actually an iPhone. The Mac and PC characters were metaphors for Mac and PC computers. They did not represent the users of said platforms.

Speaking of note taking, not only can use use various iOS note taking apps but you can also use online desktop to take notes in MS Word using handwriting recognition if you choose.

Have you ever used one of those ? They suck.

Jeez, all you people thinking the only solution is a stylus for the iPad/iPhone - http://www.youtube.com/watch?feature=player_embedded&v=vHhB2BF5yQM

Now can you all shut up about a stylus being useful or cool. It flopped with the palm pre and the likes because it sucks. Hope you don't lose your stylus!

And to get back down to everything. I'm not an apple fanboy, I would never camp at a store, I don't care much for having a stylus, and I don't buy every apple product just because its apple.

I buy it because the design, overal look and feel of the entire experience is superior to anything I've had on android. The best way I can describe it is that the android phones are like the iPhone's autistic brother. They have a really good talent in something (like savants), but something just isn't right about it. And sometimes they freeze, crash, act up, and just don't give the same experience.

Hopefully samsung realizes that this approach isn't working, and moves on to something better.


That video shows how much iPad stylus imitations suck






You both FAIL
 
The stylus is completely optional for regular phone use. Its there for stuff like drawing, note taking, highlighting text, annotating documents .... you know, things that actually require a pen.

But I'm sure everyone here making fun of a stylus would rather dip their fingers in ink instead of using a pen.
 
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Damn, look at all the weepy i'tards. So much hatred for competition. What, did their short term memory somehow forgot about the whole mac vs. pc commercial where apple constantly poked fun at Windows?

Good commercial, haven't heard the darkness in ages. Didn't even think they'd still be relevant
 
I guess the ones waiting in line for the same thing that is currently available don't realize how they look to the outside world.
 
i haven't read all the pages in this thread, but imo, i don't think this Ad was a failure at all... look at all of us replying on this thread about the stylus and the phone... Samsung caught our attention, the phone might not be their ultimate whopper, but now were gonna keep watchin their up coming Ads and try to critic them. All of a sudden they pull out with something clever and we'll all go "omfg, must buy it..."
i seriously don't think samsung needs to put much effort into advertising hence nearly every single guy in here knows the existence of samsung.
I might be wrong but even if the Note doesn't put up to par with the iPhone, i don't think ppl really care much, since the biggest comparison is between Galaxy III and iPhone.
 
I get that they want to go after apple but the only thing this commercial does is waste money. If you watch an iphone or ipad commercial they are constantly showing different apps and new things you can do with the iOS devices. As for the android devices its always the same - web surf, email, photo/video and chat. If they actually showed what these devices are capable of besides these very shallow features that have been on smartphone for at least a couple years now they might actually pose a challenge to Apple. Maybe samsung has a good product maybe they don't but you don't get any kind desire to try it from watching this ad. They spent too much money on sensationalism and not enough on the product. The hardware and basic features of the iPhone is not what made me buy an iPhone or iPad. It was the fact that I can use iWork, a number of other productivity apps, etc. A number of those apps came out in commercials and caught my interest. a good rule of advertising is spend less time on marketing your brand and more time marketing the product. Samsung fails at that.
 
You must be less than three years old then, since you don't remember a certain company from Cupertino using ads like:


So were they poking fun at Microsoft or at PC users? I didn't get it, man!
Uh, in fact I still don't get it.
Please explain?

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I'm guessing you bought a bad phone in the past.


A re-occurring theme in this thread.

Yeah, the next phone, or Android release, will always be the best-est, maybe even good.
A recurring theme in Android ;)
 
It was the fact that I can use iWork, a number of other productivity apps, etc. A number of those apps came out in commercials and caught my interest. a good rule of advertising is spend less time on marketing your brand and more time marketing the product. Samsung fails at that.

Like soccer moms are actually care about iwork
 
As for the ad? Marketing fail imho. It really doesn't advertise much, you barely even get much impression that the screen is huge (it mostly seems to focus on stylus and the video chat), and it doesn't give you much sense of what the thing really gives you an advantage for. And if you are going to bring in your competitor and remind people that your competitor has a product, you better have a good message of why your product is better.

I get that they want to go after apple but the only thing this commercial does is waste money......a good rule of advertising is spend less time on marketing your brand and more time marketing the product. Samsung fails at that.

This is a common criticism I keep seeing on these forums. People think the ad was a fail because it really didn't show what the device is capable of doing. I'm not too sure if thats needed though.

VW's teaser ad didn't have anything to do with cars.

For those of you who remember the Budweiser frogs or the Wazzup ads... some of those ads had nothing to do with beer.

Some of godaddy.com's ads have nothing to do with website domains too.

I think Samsung's ad implied its product is better than the iPhone as all of the people waiting in line got a Note and just had a massive Glee moment. And it generated a lot of buzz... so in that sense, I do think it was successful. If they made it too technical and spec oriented and geeky, I doubt it would have generated much buzz.

And for those making a big deal of the ads insulting users (which I think is debatable) and how Apple would never do such a thing... what about this Apple ad? Seems to say if you don't buy their product, you're a lemming incapable of thinking for yourself (which given this thread's responses is kind of ironic).
 
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