This is a common criticism I keep seeing on these forums. People think the ad was a fail because it really didn't show what the device is capable of doing. I'm not too sure if thats needed though.
VW's
teaser ad didn't have anything to do with cars.
For those of you who remember the
Budweiser frogs or the
Wazzup ads... some of those ads had nothing to do with beer.
Some of
godaddy.com's ads have nothing to do with website domains too.
I think Samsung's ad implied its product is better than the iPhone as all of the people waiting in line got a Note and just had a massive Glee moment. And it generated a lot of buzz... so in that sense, I do think it was successful. If they made it too technical and spec oriented and geeky, I doubt it would have generated much buzz.