I have iPhone, Pixel and a Galaxy Fold 6.
I enjoy all 3 equally. Each has a unique and differentiating feature.
The iPhone in the end is my primary personal device. I have the entire Apple ecosystem, the Apple Watch Ultra seems better to me than the Android Watches (I tried a Galaxy Watch 6 and I'm not entirely sold on it), the AirPods I really like because of how easily they connect with the rest of Apple's devices. However, the iPhone, being a great phone, I find it boring as of today. Apple Intelligence has not yet arrived in Europe and the magic erase feature on the Mac (which is the only AI thing we have in Europe), is pretty bad compared to Samsung or Google's results. There are things about iOS that to this day I find pointless, like the lack of a clipboard, something that in my use I find very useful and that Apple would have very easy to implement using iCloud and have it sync across all their products, like the universal clipboard, but more advanced.
The iPad still strikes me as a better product than an Android tablet, having a Galaxy Tab S10. Both are exceptional, but the software on Android for tablets feels weaker, not One UI itself, but the apps. One UI is much more capable (with DeX and without) than iPadOS in terms of multitasking management, but the quality of third-party apps meant to take advantage of these devices are noticeably better on the iPad.
As for computers, I still prefer macOS to Windows. The Surface is a great device, but Windows still has things that are very irritating to me.
Getting back to phones, just because I find the iPhone boring doesn't imply that what's out there isn't as well. The S25 Ultra is a great device, but it's still an evolution of the S23U? S23U?
The Pixel 9 Pro has a new form factor, but compared to the 7 and 8 is not that it has changed significantly, beyond the AI.
The iPhone design-wise has been pretty much the same since the 12 Pro (11 Pro on the back). What's new about it? A button and AI.
AI is now the “wow” factor and is more of an “intangible” selling point than a real one, while the hardware we can enjoy has been stagnant for several years (I don't care which manufacturer, Samsung, Google and Apple are more or less even in that regard).
Which Samsung has been innovative in certain aspects? I do consider it. It was one of the first to give a larger form factor, one of the first to eliminate the frames to make them all screen, curved screens that gave an impressive aesthetic to the phone (and which to me did not seem as uncomfortable as some said), had cameras with variable aperture (something that is now rumored for the iPhone 18), iris reader, the Spen, the folding, and that only at the hardware level. But Apple has also launched impressive things, besides the first iPhone, the App Store, the retina display, Touch ID (what was there before in phones was lousy and unintuitive, Samsung had it but you had to slide your finger and it worked badly), 64bit chip, 3DTouch (DEP), Haptic Engine, the iPhone X with FaceID and uniform bezels (something that Android did not have until relatively recently), and the current iPhone video capabilities that are still the reference.
In software One UI allows you to do pretty much whatever you want, it takes your time to customize it as you want, but as a purely productivity tool I find it far superior to the iPhone and iOS. iOS has lost its “simplicity”, but despite being a complex system, I find that complexity is for visual things, not productive. The interface in some ways has lost is to cohesion and “perfection” in the UI elements that made iOS stand out ahead of Android (although it is still better in that sense). One UI in the latest versions has taken many things from iOS at the visual level, but iOS should copy from One UI many of the things it has at the productivity level, especially for the iPad.
What do I want to say? That all manufacturers do fantastic things, and that arguing who is better and worse is an empty discussion. Some excel in some things and others in others. As of today Samsung and Apple are equally boring to their audience, with minimal hardware upgrades and betting all on AI. I don't think one or the other is better, each has its strengths and weaknesses. On a personal level I like to use Apple's ecosystem more, but on a professional level Android gives me a better experience and greater productivity.