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Samsung Mocks iPhone Fans in New Galaxy S II Ad

marksman said:
No serious person would use an android handset. It simply offers a tiny fraction of the functionality of other platforms.
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LMAO! Are you serious? The most customizable mobile platform out there is Android. Are you trying to tell us that Apple, a company notorious for being closed platform gives you more choice than any others?

LOL, I havent heard anything this hilarious in a long time. Thanks for the good laugh.

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*LTD* said:
I doubt Apple or anyone here is worried about an ad that has zero effect on Apple's mindshare.
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Really? 300 replies and counting in this thread. Fact is, everytime apple is losing ground, youre always on the defense. This thread again, is proof of that.

Quite hypocritical of you to say that.
 
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wikus said:
Fact is, everytime apple is losing ground, youre always on the defense.
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Not to nitpick, but you do realise how pious you sound, right?

"I'm totally not a fanboy, I'm attacking people by openly calling them a fanboy."

That and the fact that he is totally right. This ad will have zero effect on iPhone sales past, present and future. For you to suggest otherwise just highlights how delusional you have become in your vain efforts to overcompensate for fanboyism.

Give it a bloody rest. :rolleyes:
 
Theophany said:
Not to nitpick, but you do realise how pious you sound, right?

"I'm totally not a fanboy, I'm attacking people by openly calling them a fanboy."

That and the fact that he is totally right. This ad will have zero effect on iPhone sales past, present and future. For you to suggest otherwise just highlights how delusional you have become in your vain efforts to overcompensate for fanboyism.

Give it a bloody rest. :rolleyes:
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If you spend some time on MacRumors, you'd notice his *heavy* stance behind Apple. Its not a mystery nor an opinion.

This holds true for many other members. Its as if they have some kind of personal attachment to a BRAND.

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Theophany said:
This ad will have zero effect on iPhone sales past, present and future.
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Thats a bold statement. I doubt you can accurately predict the future.

I will say this though; if an ad proves popular (and its already gaining a ton of momentum) it WILL have an effect on apple's sales. To what degree (positive or negative), noone will know until it happens. Just go to the youtube link and look at the number of view and comments in only TWO days (1.7million views, 15,679 likes, 1,969 dislikes, nearly 6,000 comments).

Given the response from the ad, its looking like its going to be in Samsung's favour (thank god, i hate mass dominance in any market, the loser then is the consumer when the market becomes stagnant). Apple being given a run for its money is a good thing. Why anyone would cry about it is beyond me.
 
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wikus said:
If you spend some time on MacRumors, you'd notice his *heavy* stance behind Apple. Its not a mystery nor an opinion.

This holds true for many other members. Its as if they have some kind of personal attachment to a BRAND.
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I hate to pull rank pal, but don't tell me about spending time on this site. Check the join date. I may not be prolific, but I know this place well enough.

More to the point, you take a snide view on brand loyalty - are you aware of how marketing works? Or of how brands succeed? Because it's about identity, instilling loyalty amongst your consumers and making them feel some kind of 'specialness' or belonging to the brand. Wake up to reality.

wikus said:
Thats a bold statement. I doubt you can accurately predict the future.
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I've been around long enough to know this ad will do zilch. I've also been around long enough to know when somebody's playing Devil's Advocate for the sake of it and is doing so half-arsed. As before, give it a rest.
 
Theophany said:
I've been around long enough to know this ad will do zilch. I've also been around long enough to know when somebody's playing Devil's Advocate for the sake of it and is doing so half-arsed. As before, give it a rest.
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Youre talking to someone whos been in marketing for years. My dislike for human obsession for a brand aside, I understand it very well.

Apple isnt going to be on top forever. Theyre already losing dominance if you had looked at the figures.

Being around long enough doesnt make you an expert.
 
Brilliant!

A lot are offended because it is true! I have met tons of "creative" Apple users like the guy in the commercial. I have been using Apple products since 2006. The group that migrated over with the iPhone are the ones portrayed in this commercial.

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Theophany said:
I hate to pull rank pal, but don't tell me about spending time on this site. Check the join date. I may not be prolific, but I know this place well enough.

More to the point, you take a snide view on brand loyalty - are you aware of how marketing works? Or of how brands succeed? Because it's about identity, instilling loyalty amongst your consumers and making them feel some kind of 'specialness' or belonging to the brand. Wake up to reality.



I've been around long enough to know this ad will do zilch. I've also been around long enough to know when somebody's playing Devil's Advocate for the sake of it and is doing so half-arsed. As before, give it a rest.
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Pull "rank"? I do agree, the ad will do nothing to promote Samsung anymore than any another ad they could have done.

That phone looks smooth though. The 5 will have a better screen though. As long as that anticipation is there, apple will keep their loyal fans.
 
ob81 said:
A lot are offended because it is true! I have met tons of "creative" Apple users like the guy in the commercial. I have been using Apple products since 2006. The group that migrated over with the iPhone are the ones portrayed in this commercial.
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I feel you on that. I'm a graphic designer, been using OS X since 2000. I thoroughly enjoyed being a part of the mac community before the iPod exploded onto the market, it gave apple a community of a lot of the wrong kind of followers (exactly that too, followers). What surprised me, and still does to this day, is that a lot of them are gung ho about their ipods (now iphones) and yet they still wont give OS X a chance.
 
wikus said:
Youre talking to someone whos been in marketing for years. My dislike for human obsession for a brand aside, I understand it very well.

Apple isnt going to be on top forever. Theyre already losing dominance if you had looked at the figures.

Being around long enough doesnt make you an expert.
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Ahhh marketing. So you understand brand loyalty, but your dislike for it leads you deny the importance of it? I'm not debating the pros and cons of brand loyalty and its effects on free-thinking and how it may cloud independent human judgement, but to mock it as if it were something unimportant is foolish.

Besides, I have seen the figures. As the politicians love to harp on "these here times be tough," yet Apple as a corporate entity has managed to power through said economic difficulties despite selling products that have 'luxury' price tags yet do not meet the traditional criteria of luxury products (i.e. inelastic demand relative to economic prosperity). So do I, as a financial analyst working at a global asset management firm with circa £180bn in AUM, stake my career and professional credibility on a fanboyish belief that Apple is awesome and are untouchable or can I advise the portfolio managers to whom I report that they should continue to hold the stock on behalf of clients because the company's fundamentals are excellent, despite economic headwinds?

I may not be a marketing bod or have any professional experience in that industry, but I know me some financials when I see them. Will this ad damage those figures? No way. Samsung are barking up the wrong tree if that's their endgame.
 
jdogg836 said:
A few things: I work at Best Buy, and the line about "how will they know I've upgraded" was actually heard by me when I was helping on the i4S launch day. Surely I'm not the only one who's actually heard it. Whether you like the commercial or not, it is funny and we've all actually heard these things spoken. Maybe we've even said some of these things ourselves.
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But the line doesn't exist to be funny. It exists to make one of two possible points:
1. You shouldn't upgrade to a phone that looks the same because the point of upgrading is so that people notice.

Or

2. iPhone users are idiots who have an idiotic point of view on whether a change in physical design for the sake of it is important, and are also too idiotic to bow to their own idiotic point of view. It's simultaneously ridiculing the question and validating it by saying that the Samsung presumably does look different to previous incarnations (but quite similar to iPhones...)

It's a weird point in an ad full of weird points.
 
farleysmaster said:
But the line doesn't exist to be funny. It exists to make one of two possible points:
1. You shouldn't upgrade to a phone that looks the same because the point of upgrading is so that people notice.

Or

2. iPhone users are idiots who have an idiotic point of view on whether a change in physical design for the sake of it is important, and are also too idiotic to bow to their own idiotic point of view. It's simultaneously ridiculing the question and validating it by saying that the Samsung presumably does look different to previous incarnations (but quite similar to iPhones...)

It's a weird point in an ad full of weird points.
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People upgrade their phone all the time and want everyone to know they have done so. This is a more frequent occurrence within the iPhone community than other phones. I don't find the point weird at all, it's I've of those quirks that makes Apple users unique...and yes it draws some of the criticisms too.
 
jdogg836 said:
People upgrade their phone all the time and want everyone to know they have done so. This is a more frequent occurrence within the iPhone community than other phones. I don't find the point weird at all, it's I've of those quirks that makes Apple users unique...and yes it draws some of the criticisms too.
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But what does it have to do with Samsung? Why would you pay to share this message? And do you really think its unique to Apple users (who have basically had 2 different but similar phone designs.)

Is the point that apple users are morons or that Apple are morons for making a phone that looks the same as the previous one?
 
wikus said:
Blame the iPhone loyalists/cult/users/community/whatever you want to call it.

Theyre responsible for creating the stereotype. *ALL* stereotypes stem from some sort of truth (usually in small numbers).
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That's not got anything to do with what I said. This is an ad. Not a polemic documentary.
 
*LTD* said:
It's interesting to note that most of Apple's ads are classy, well-made, fun, even loveable. Even the ones that poke fun at the competition (i.e., the Get a Mac ads) you can't help but chuckle about - that lovable duo at it again!

The competition's ads, however, range from ugly, crass, cheap, and in certain cases downright homophobic.

http://www.youtube.com/watch?v=Hyr55HW0PrE

Apple's ads show: production quality + message quality. The competition's simply show a lot of arm waving in windmill fashion, hoping to cause maximum injury to whatever they manage to hit.
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So your view of things is anything Apple does is great, but anything someone else does sucks. We already know that, thanks. ;)
 
that's the crappiest ad ever.. Nothing against Android but if Samsung has to win some business they need to come up with better ideas.
 
chaosbunny said:
So your view of things is anything Apple does is great, but anything someone else does sucks.
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All we have to go on is what we've seen. And what we've seen from the competition, marketing-wise, relative to Apple, isn't all that impressive or effective. In Samsung's case here, the timing is way off and the subject of attack is pretty misplaced.

This ad isn't any more meaningful or well-crafted than the Droid "pretty" ad from late 2009. Except this one by Samsung is a short flight of stairs above totally crass - probably its saving grace. And all it really does is give Apple even more face-time.

Samsung's ad is a lot like their legal moves: oddly-timed, confusing, and ultimately not very effective.
 
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D4F said:
Read this thread again... what you see? full of insecurity.
That ad made a huge difference already.
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HAHAHA... It made a huge difference alright... 0.0001% of a difference....


Compare all the views and replies on this thread with the number of phones sold this quarter. Yeah that less than 1% made a huge difference!:rolleyes:
 
notjustjay said:
You mean like the "I'm a Mac, I'm a PC" ads?
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Those don't insult PC Users. They personify the PC, and insult the personification of the PC.

You know, iPhone users stand in line waiting for the iPhone. PC Users don't "get viruses", or "freeze", or "restart".

The concept is not that hard...
 
duffman9000 said:
HAHAHA... It made a huge difference alright... 0.0001% of a difference....


Compare all the views and replies on this thread with the number of phones sold this quarter. Yeah that less than 1% made a huge difference!:rolleyes:
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Apparently, discussing the problems and deficiencies with the competition's marketing (lord knows there's enough there for multiple threads) means people here are "scared."

Probably scared the iPhone will sell in such great numbers this holiday season that we might have to wait longer to get one.
 
duffman9000 said:
HAHAHA... It made a huge difference alright... 0.0001% of a difference....


Compare all the views and replies on this thread with the number of phones sold this quarter. Yeah that less than 1% made a huge difference!:rolleyes:
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Few cents and you have a $1.
That's making money 101. Add global to this term and even Ray Charles can see it.

Then again...I'm on macrumors, PhDs with PhDs here so who I'm trying to fool...:rolleyes:
 
And how many people wait in line for Hungsam products? ..................................................................................................................................................... Waiting, waiting, I rest my case.
 
likemyorbs said:
Not to mention, android can't airplay to my apple tv, which i use EVERY DAY, nor can it function as a remote control. No sale for me. It has a bigger screen, but at what cost? I'm not willing to sacrifice overall functionality for a couple of features that we'll see on the next iphone anyway.
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These features being amongst the same ones that were supposedly going to be included in this year's iPhone? How did that turn out again?
 
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