Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads

[H.E. Pennypacker]

This actually would make me want to buy an iPhone because the Apple employee is awesome. Let’s be honest he’s a solid amount of funny.

 

[Lankyman]

Those ads didn’t only take shots at Windows. They used the benefits of the Mac to naturally put down Windows.

Samsung just says “Apple is bad” or they list facually incorrect things about Apple products in order to coerce people into buying their latest trash phone.

But the fact is they actually make very good phones, just as in the real world Windows 10 is also a very good OS. Stop being so 'thin skinned'.

 

[definitive]

there's some truth to those ads. they're very similar to the "hi i'm mac, and i'm a pc" ads.

 

[Sefstah]

Oh, I read a LOT around here - it's mostly people putting words in Apple users' mouths with strawman arguments like this one.

Yes, you’re the perfect example of my double standard post.
[doublepost=1532126094][/doublepost]

At that time, Apple was the underdog in the computer market. There has always been an unspoken rule in advertising that it's okay for the underdog to take shots at the big guys. I always think back to how fondly people embraced the "Where's the beef" ads from Wendy's.

If sales numbers are to be believed, Samsung sells way more phones than Apple. They are not an underdog in the smartphone market. Ads like this come off as insecure and bullying. The dongle one is actually pretty funny but overall, I think it's a bad idea.

I believe it’s fair game. But I guess it’s only ok for some people when Apple does it. It’s like they take it personal! Too funny and pretty entertaining
[doublepost=1532126325][/doublepost]

People always compared these to the Mac vs PC ads. They are not the same, even though on the face of it they are both comparison videos. One compares two products and the other compares customers. This is along the lines of those terrible "basically" Mac genius ads Apple made back in 2012. These kinds of ads insults the customer base of the other company and implies that people are stupid and buys into a products simply because they are uninformed sheep. Some people like both brands, and they are more likely to switch around every few years, but these ads will just alienate those customers.

They both bash eachother and it’s totally fine. I think it’s hilarious when Apple users take it personal, get all defensive and even go as far as to make up excuses as to why its ok for them to do it and not others!

 

[joeface034]

When your main sales argument is to discredit others, it is that your company is not doing well....

ummm

 

[BruceEBonus]

The InGenius Guy appears to be spontaneous and semi ad libs - making it all the more believable. Apple’s only main draw now is their legacy OS. Originated by Jobs himself over a decade ago. It shows how future proof it was even back then in the glory years and loyal owners now cling to the hardware because the software still holds up. Samsung Galaxies are admittedly the better phone but they’re not drastically cheaper than Apple’s old kit to justify the leap to Android. It’s the Chinese manufacturers like One Plus and Huwaei that are the true competition. Superior hardware AND usually up to 50% cheaper for their flagship models. If anything Samsung are unwittingly making a rod for their own backs by enlightening the benefits of Android yet could also make folks teetering on a leap of faith to ‘the other side’ think “anybody else doing same /better for less/ dongle Free/ headphone jack friendly/notchless screens than Samsung?“ (Answer: Oh Yes)

 

[groadyho]

When we go visit family, my s9+ gets used for pic. Tbh the s9+ takes a better picture and with Google AI everyone there can take a good pic with it. Also my family admits it is faster going through screens and multitasking. My fav thing about it is Dolby atmos.

 

[falainber]

Well and actually the funny part, is that even without those features, Apple still manages to sell a lot more iPhones than Samsung does Galaxy and Note combined.

I think this is incorrect. All Samsung phones are Galaxy phones. This includes series Note, S, A, J, C and probably other one I might not remember of the top of my head.

 

[groadyho]

Wait till SAMSUNG removes the headphone jack and did i mention how the S6,7,8,9 all have cameras that over saturates the colour
while the fast charging is a valid point but in my defence if you have a macbook your use of iphone will be less like for phone call, message,reminder,calender all can be done through the mac.
while this argument is valid for me most people dont use laptop

Sorry my9+ doesnt over saturate. My family, most hard core iphoners agree it takes a better picture than the X. 2 words Dolby Atmos s9+ ftw!!

 

[andreiru]

Clever marketing. What's their customer service like? Apple refused to repair my phone x. Had to get insurance involved. Shuttered my confidence a bit.

 

[groadyho]

I think this is incorrect. All Samsung phones are Galaxy phones. This includes series Note, S, A, J, C and probably other one I might not remember of the top of my head.

You are correct

 

[falainber]

Of course Shamesung has to get their jabs in, comparing their newest 2018 model to Apple's 2017 model while they can, because they know any arguments will fall flat when Apple ships 2018 iPhones in a couple of months.

Are you expecting iPhone Y to get a phone jack?
[doublepost=1532128196][/doublepost]

Firstly, it was long ago. iPhone didn't exist yet which is a lifetime in the tech industry.

Secondly, those Apple ads always poked fun at Microsoft and Windows, not the PC customers. Every Samsung ad I see feels divisive and target Apple customers more than Apple or the product itself. They always feel more like a personal attack in tone than a fun observation or product comparison. But both ad campaigns reflect the underdog approach so I suppose they must also share similarities.

I am pretty sure that if you had a Samsung phone you'd view Samsung ads as "poking fun" at Apple not Apple customers.
[doublepost=1532128552][/doublepost]

The reason the old I’m a pc/mac commercials worked so well was because Apple was the underdog. At least in terms of market share. Not so with Samsung phones.

I’m generally of the opinion that companies should showcase their own products. Even Apple.

You missed the message. Apple has 100% of the smartphone profits. Clearly Samsung is the underdog.

 

[mail4asim]

These adverts are embarrassing. Why doesn't Samsung focus on showcasing their products instead of bashing the competition? Are they trying to be Microsoft or something?!

I guess you've never seen Apple commercials where they dogged Microsoft for YEARS.

 

[OzyOly]

Yes. All valid arguments. No headphone jack is why my wife went with Samsung and gave up on Apple. I plan on doing the same when my iPhone dies.

Do you need cross compatibility with your tape player Walkman?

 

[usarioclave]

If Samsung wants to convert iOS users, they need to offer to rebuy all the apps, games, and media content when you buy your Samsung device.

That's a severe blocker to switching.

 

[ericgtr12]

Problem is, it's not really helping. They've been pushing these anti Apple ads all year and their S9 sales are doing terribly. Personally, I think they should only focus on the positive aspects of their products.

Agreed, I think it's a terrible tactic myself. I guess it depends on how you are, I personally like to see a positive message that shows off the product. To just say "look, Apple removed their headphone jack" is old and tired, we get it. If they want to grab me show me features that set you apart, I'm a sucker for that stuff.

 

[AbSoluTc]

Can't wait for Apple to start making washers/dryers and fridges!

 

[john123]

Samsung ads always strike me as preaching to the choir. They appeal to smug Samsung fans, who then turn the ads into talking points to take jabs at iPhone users…and we smug iPhone users are just as unswayed by the ads as the jabs.

Will the ads turn an iPhone fan into a Samsung customer? I doubt it, but that's probably not Samsung is trying to do. Will it solidify Samsung fan's opinion even further? Probably, but they were already Samsung fans. So the big question is, do these ads persuade customers without strong allegiances to become Samsung customers?

My gut says, no; snarky, smug ads appeal only to snarky, smug fans. But I could be wrong.

I’m snarky and smug and a decades-long Apple user, so I enjoy them. Will I actually jump ship and buy a Samsung? Probably not. But at least it makes me think about the question, which I didn’t do at any other point in time today.

 

[dantroline]

Not quite. Samsung is the one implying that the lack of a headphone jack is a BIG negative. Having presented that as their argument, they now have to offer proof, because it's not obvious (as, for example, a bad battery life would be). The same would be true if I said your screen name lacks a "Z" and is therefore inferior. I've stated a fact (it lacks a "Z") but it's up to me to now prove that makes it inferior. It's not up to you to prove me wrong, even if you could do so easily. I made the assertion, so I'm the one who has to put-up or shut-up.

My point being that in all of these commercials, the actors don't state these facts as plain facts. They make sure to imply that these facts are negatives and make the iPhone an inferior product. Which suggests that at least some of these facts might not be seen as negatives if they were stated plainly, without any bias.

Many people I know have switched away from iPhones and are really happy - I was surprised actually because IOS is pretty nice to use. Five years ago it was the other way around. Last year I chose a Samsung S8 over Apple or Sony because it has a headphone jack, was far cheaper, and the battery life was rated as good/great. Best phone I've had so far, very resilient, everything works great, does everything I want. Why should I buy bluetooth headphones just because Apple says so? The ones I had already were perfectly fine. I hate constantly recharging devices. Cables are annoying and obviously people are being trained to spend their days finding new ways to recharge things. In time that will not be an issue when wireless charging becomes universalised across devices AND peripherals. I also didn't appreciate Apple's weasel words when it crippled old devices.

 

[inkswamp]

I think you're arguing semantics on the definition of the word 'underdog' and your arbitrary guideline that only companies that fit your definition of 'underdog' can run these ads.

To some extent that's correct, but there is a definition of underdog which is someone thought to be unlikely to win a given competition. Would you ever describe Samsung that way? I wouldn't. Additionally, I never once said there was a rule about this, only that the public seems to be perfectly fine with underdogs poking fun at the big guys (best example being the widespread embrace of the Wendy's "Where's the beef?" ad), but not big guys poking fun. I'm talking in terms of public perception, not my own arbitrary guidelines. Remember when Microsoft decided to punch back at Apple for the Mac/PC ads? That was a big misstep and people responded poorly to those. Those ads went away fast.

 

[PlainviewX]

When your main sales argument is to discredit others, it is that your company is not doing well....

Record profits for the quarter ending December 2017 = “not doing well”?

 

[dantroline]

Yes but when it's Apple doing it, it's a "genius campaign", "I love these ads", "they are sooooo right", etc.

Worth seeing in full, because a significant number of the messages today can be pitted against Apple. It shows how awesome Apple USED to be and how mediocre it is now when compared to its competitors.

 

[Baymowe335]

You're right, they are embarrassing...TO APPLE!

Isn't the point of advertising to discredit your competition? Ever watch cellular or cable or internet commercials where they bash each others performance? Do those irk you too?

The point of advertising is usually informative, persuasion or remind people about your brand.

It’s clear Apple has far more effective advertising. Again, the Samsung ads have been around for years and Apple dominates more every year in their space. 90% of the smartphone profit is utter domination.
[doublepost=1532138770][/doublepost]

Worth seeing in full, because a significant number of the messages today can be pitted against Apple. It shows how awesome Apple USED to be and how mediocre it is now when compared to its competitors.

Mediocre at what? Yeah, those AR emojis, slower processors, and 2D facial recognition getting fooled by pictures are just awesome!

 

[RedGala]

Yes. All valid arguments. No headphone jack is why my wife went with Samsung and gave up on Apple. I plan on doing the same when my iPhone dies.

Have you never experienced the convenience of good bluetooth headphones? I have not used the headphone jack on my 6S for months.

 

[Rogifan]

For everyone referencing Mac vs PC ads that would only be relevant if these ads were comparing Samsung phones to the rest of the industry. But they’re not, they’re just comparing to iPhone. Also Apple with the Mac, especially in 2008, was totally the underdog with single digit market share. Samsung sells more smartphones than any other manufacturer on the market. They’re not the scrappy underdog.
[doublepost=1532142638][/doublepost]

sales numbers or not, iPhone is still king of the high end smartphone. Profits tell a better story of customers' perception (they're willing to pay a premium on the perceived better product)

Samsung is the underdog here. These ads if anything, are a complete rip off of the mac vs pc ad.
Baffling how Apple fans don't see this.

Samsung is doing a great job.

In no way is Samsung the underdog. That’s just BS.