To give time for the controversy to blow over by the time the iPhone X was ready to be unveiled.
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Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads
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To give time for the controversy to blow over by the time the iPhone X was ready to be unveiled.
Samsung has expanded upon its "Ingenius" ad campaign with three new videos titled Dongle, Fast Charger, and Camera.
In each of the videos, Samsung depicts an Apple Store employee having a conversation with a customer, attempting to justify the iPhone compared to the Galaxy S9, as it relates to the camera, dongles, and more.
In the first ad, a customer asks if he can use his wired headphones with the iPhone X, and the Genius informs him that he will need a dongle. The customer then inquires about charging at the same time, and the Genius says he'll need another dongle. The customer then says, "so, a double dongle."
For what it's worth, rumors suggest Apple will include a faster 18W charger in the box with its upcoming 2018 iPhones.
In the second ad, which has the same format, a customer asks if the iPhone X comes with a fast charger, like the Galaxy S9 does. The employee says no, informing her that she can purchase a Lightning to USB-C cable, along with a USB-C power adapter, for fast charging. The customer has a puzzled reaction.
The third ad emphasizes that the Galaxy S9+'s camera has a higher DxOMark score than the iPhone X--99 versus 97 respectively--although DxOMark has attracted some criticism, and camera quality can be subjective.
Samsung shared the first ad in this series earlier this week, highlighting the Galaxy S9's faster LTE download speeds versus the iPhone X, based on Ookla's Speedtest Intelligence Data from February to April 2018.
The ads don't even try to hide the fact that it's supposed to be an Apple Store, and are a clear jab at "Geniuses." Samsung has repeatedly tried to mock Apple and the iPhone, though, so this is par for course for them.
Article Link: Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads
And then we all complain that we live in a tribal society that is leading to the extremes of politics. Can we all just say this is bad and move on to saying what is good and bad about Apple without making it also about Samsung?
double dongle...
Well... valid points there... Frankly, some of them are the reason why the 6S and SE are still popular. IMHO Apple needs to pull their head of the place where the sun doesn't shine... customers are lazy, they don't change quickly, but add enough invonveniences and they'll leave over time. Compensating that over higher device prices isn't going to scale that much...
Next iPhone better be a rock solid release like the new Macs...
Too bad Apple doesn't support APT-X on their 1000$ phone... Ironically, the cheapest macbook does.
I’m not sure what that is or how it applies to my comment. What is APT-X?
I completely agree and so many others do as well, which is reflected by the sales of the iPhone X, iPhone 8, and iPhone 7.
Without apples w1 chip and lightning connector, I wouldn’t have been able to completely give up 3.5mm headphones.
It was too much of a hassle; pairing it, and charging it with a different set of connector, usually micro usb. And it almost always broke, No matter the manufacturer. Only used Bluetooth in the gym occasionally.
I preferred using a pair of shure se846, well until the AirPods came out.
Wow, what a cynical and cringy advertisement. No one knows what DXO Mark scores are (I've certainly never heard of them), no visual aides to support the product they're selling, bad editing. What a waste of resources. Insulting the buying habits of potential consumers isn't the way to go; at least with the "Get a Mac" ads they were in jest and somewhat charming. It will take a lot more to convince the general public that any Android phone has a better camera than iPhone X.
the marketing team should realize that it doesn't do Samsung any good to portray their clients as dumb.
"Hi, I'm a Mac"...
Enough said -- I don't even want to back to Apple's marketing in the 1980s/1990s... Tramp, anyone?
But you didn’t did you?
Well, the reason I stick with the iPhone is because the alarm clock has been the most reliable.
You mean like the "Get a Mac" Campaign Apple did from 2006 to 2009?
You're right but I don't think that invalidates anything I've stated.
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You may be right but I wasn't talking about motivations to buy the devices, only observations after the devices were in use. Have you observed Apple customers flaunting their wealth or economic status moreso than Samsung customers? I have not.
And I don't count posts on this or any other website to be valid. We are relatively anonymous here which leads to blanket statements and a high degree of stereotyping from all sides.
Interesting that Samsung draws attention to Apple’s easily accessible customer support. With Samsung, you’re on your own once you purchase. Unless of course you receive one of their exploding models, in which case they send a little envelope.
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The tone of those Mac and PC ads was very different. It was more playful. Samsung’s are just obnoxious. They look more like fanboy videos than ads.
I didn't know there were that many! The MagSafe one: 4:07
Samsung has expanded upon its "Ingenius" ad campaign with three new videos titled Dongle, Fast Charger, and Camera.
In each of the videos, Samsung depicts an Apple Store employee having a conversation with a customer, attempting to justify the iPhone compared to the Galaxy S9, as it relates to the camera, dongles, and more.
In the first ad, a customer asks if he can use his wired headphones with the iPhone X, and the Genius informs him that he will need a dongle. The customer then inquires about charging at the same time, and the Genius says he'll need another dongle. The customer then says, "so, a double dongle."
For what it's worth, rumors suggest Apple will include a faster 18W charger in the box with its upcoming 2018 iPhones.
In the second ad, which has the same format, a customer asks if the iPhone X comes with a fast charger, like the Galaxy S9 does. The employee says no, informing her that she can purchase a Lightning to USB-C cable, along with a USB-C power adapter, for fast charging. The customer has a puzzled reaction.
The third ad emphasizes that the Galaxy S9+'s camera has a higher DxOMark score than the iPhone X--99 versus 97 respectively--although DxOMark has attracted some criticism, and camera quality can be subjective.
Samsung shared the first ad in this series earlier this week, highlighting the Galaxy S9's faster LTE download speeds versus the iPhone X, based on Ookla's Speedtest Intelligence Data from February to April 2018.
The ads don't even try to hide the fact that it's supposed to be an Apple Store, and are a clear jab at "Geniuses." Samsung has repeatedly tried to mock Apple and the iPhone, though, so this is par for course for them.
Article Link: Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads
Love these commercials...hilarious and CORRECT
Oh yes, Apple put their competition down correctly. When Samsung does it, they do it wrong.
Congratulations, we have another member of the “Double Dongle Team!”
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Seems to be the logic around here. I’m grouping all of them together as the “Double Dongle Team!”There’s the Apple way. Which is the only way
Samsung wishes they were Apple so bad. Funny stuff. I had a Samsung phone once. What a piece of junk. Never again!
You’re joking right? Apple devices are supposed to seamlessly work together. You can use the cable to transfer all of your photos and videos to your MacBook (much faster than iPhoto and wifi). iTunes is hit and miss to connect over wifi. I always have to use the cable to transfer music. Plus the good old feature of you know, charging your phone whil working on your MacBook?! Well now you need a “Double Dongle” to do any of these features that used to work just fine. Innovation means, pay us more to do the same old things to Apple.
Apple should do an avert where a customer visits a Samsung shop (if they can find one), and quizzes Samsung staff on why their phones always become laggy after a month and require the user to navigate 3 different types of the same app before getting to the one they actually want to use.
Then they could go on to test audio quality through various sources such as bluetooth speakers, car stereos and the like, before realising that Samsung devices are not in the same league as Apple (in terms of audio quality).
The advert about the camera is an interesting one. I have an iphone X for personal use and an S8 for work, and always see oversaturation and over processing on the S8. I suppose that is subjective, however.
Then they could go on to test audio quality through various sources such as bluetooth speakers, car stereos and the like, before realising that Samsung devices are not in the same league as Apple (in terms of audio quality).
The advert about the camera is an interesting one. I have an iphone X for personal use and an S8 for work, and always see oversaturation and over processing on the S8. I suppose that is subjective, however.
Those adverts are really pretty bad. Too short; not funny; indeed, they even make the customers look foolish. The idea that the iPhone camera is weaker because of some obscure "score" renders that one a failure, too. The dongle one fails because the headphone dongle is included. Plus, "double dongle" and the tag line are juvenile, sophomoric, and that's an insult to sophomores! None of them are "ingenious" the supposed theme (which is hard to read on the person's knuckles, any way!)
In contrast, Apple's "I'm a Mac, I'm a PC" ads were crisp, well acted, with good exchanges, and most were quite humorous. There were 24 of them, and each new one was quite an event. Samsung's ads will never get that type of buzz.
The best dongle spoof I've ever seen was this one:
https://petapixel.com/2016/11/09/humor-apple-engineer-talks-apples-dongle-problem/
Samsung needs to hire a new ad agency. TBWA\Chiat\Day, anyone?
In contrast, Apple's "I'm a Mac, I'm a PC" ads were crisp, well acted, with good exchanges, and most were quite humorous. There were 24 of them, and each new one was quite an event. Samsung's ads will never get that type of buzz.
The best dongle spoof I've ever seen was this one:
https://petapixel.com/2016/11/09/humor-apple-engineer-talks-apples-dongle-problem/
Samsung needs to hire a new ad agency. TBWA\Chiat\Day, anyone?
They do make the customers look foolish, and I find it surprising but it kind of makes the Apple genius seem empathetic.
You do realize when the s10 comes out without a headphone jack, everyone is going to call it the double dongle Samsung
