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Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads
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I think these ads are pretty amusing and entertaining. The Apple Genius is nicely played, for example. The double dongle reference is nicely done, too, as others have stated on this thread.
It (the ad campaign) may not really be about tech specs per se and the ads are probably addressing a global consumer market most of which is not populated by geeks and tech heads but busy, distracted, financially-pressed consumers (hence the tone struck with the characterisation of the Apple Genius and his inquisitors). I would suggest that it's instead a more general low-key attempt at gently tarnishing the bright, shiny Apple halo.
It was that halo effect, from the revolutionary iPhone, that saw previously non-Apple users (a majority, in fact, whose natural state was to think of computers as Windows machines) to consider extending their experience from the wow! gadgetry of the iPhone to the MacBooks and iMacs of 'real computing'. The iPads were another shot in the arm for extending the Mac user base, of course.
Indeed, Apple seems to have done rather well at shooting itself in the foot, reputation-wise, year on year, more recently, what with its somewhat anticlimactic and stale product line; issues such as dodgy keyboards repeatedly emerging; OS and software that is 'in transition' to put it kindly; and a significant change in the marketplace regarding how we use computers now (the computer in our pocket versus the desktop office, for example) – and yet with Apple having climbed, impressively, over the past couple of decades into the position of being the 'new Microsoft' (and thus now the new big guy to be taken down). I think Samsung is merely, sharklike, joining what is potentially the beginning of a feeding frenzy (unless Apple bucks up).
Samsung's ad agency has done its Apple bashing with humour and in a stylish, subtle way (drawing from those Mac vs PC ads, of course) that non-partisan consumers and non-geeks can potentially warm to, and even non-doctrinaire Apple fans like me.
A couple of years down the line from here, I wonder where we'll all be? Complaining about non-upgradeable Apple products, dumbed down software, the latest version of the 'Keyboardgate' problem, and a general inability to re-create the 'Wild West' Apple of the 80s , 90s and early 2000s? I hope not. Love(d) him or loathe(d) him, Steve Jobs was a brilliant company figurehead and a veritable 24/7 ad campaign in his own right. And that's not to mention all the 'Steve wouldn't have allowed this' stuff that we'll never know about now since his passing. But it's a different world now, too.
Will there be a tipping point for Apple? That's partly up to them, perhaps. The Samsung ads are pieces in a bigger picture we can't yet see.
I do know that I am less attracted to the Apple range of computers than has been the case in a long time. I hope that changes for the better, Samsung ads or no Samsung ads.
It (the ad campaign) may not really be about tech specs per se and the ads are probably addressing a global consumer market most of which is not populated by geeks and tech heads but busy, distracted, financially-pressed consumers (hence the tone struck with the characterisation of the Apple Genius and his inquisitors). I would suggest that it's instead a more general low-key attempt at gently tarnishing the bright, shiny Apple halo.
It was that halo effect, from the revolutionary iPhone, that saw previously non-Apple users (a majority, in fact, whose natural state was to think of computers as Windows machines) to consider extending their experience from the wow! gadgetry of the iPhone to the MacBooks and iMacs of 'real computing'. The iPads were another shot in the arm for extending the Mac user base, of course.
Indeed, Apple seems to have done rather well at shooting itself in the foot, reputation-wise, year on year, more recently, what with its somewhat anticlimactic and stale product line; issues such as dodgy keyboards repeatedly emerging; OS and software that is 'in transition' to put it kindly; and a significant change in the marketplace regarding how we use computers now (the computer in our pocket versus the desktop office, for example) – and yet with Apple having climbed, impressively, over the past couple of decades into the position of being the 'new Microsoft' (and thus now the new big guy to be taken down). I think Samsung is merely, sharklike, joining what is potentially the beginning of a feeding frenzy (unless Apple bucks up).
Samsung's ad agency has done its Apple bashing with humour and in a stylish, subtle way (drawing from those Mac vs PC ads, of course) that non-partisan consumers and non-geeks can potentially warm to, and even non-doctrinaire Apple fans like me.
A couple of years down the line from here, I wonder where we'll all be? Complaining about non-upgradeable Apple products, dumbed down software, the latest version of the 'Keyboardgate' problem, and a general inability to re-create the 'Wild West' Apple of the 80s , 90s and early 2000s? I hope not. Love(d) him or loathe(d) him, Steve Jobs was a brilliant company figurehead and a veritable 24/7 ad campaign in his own right. And that's not to mention all the 'Steve wouldn't have allowed this' stuff that we'll never know about now since his passing. But it's a different world now, too.
Will there be a tipping point for Apple? That's partly up to them, perhaps. The Samsung ads are pieces in a bigger picture we can't yet see.
I do know that I am less attracted to the Apple range of computers than has been the case in a long time. I hope that changes for the better, Samsung ads or no Samsung ads.
The earlier "faster LTE speeds" commercial was an abomination. But I will admit I got a pretty good laugh out of this Dongle commercial. Of course, I'd put $$ on Samsung removing the headphone jack from the Galaxy in the near future.
Although I cannot think of Apple sniping at another cell phone manufacturer it hasn’t been that long since Apple’s Why Buy a PC campaign where Apple did go through Window computers perceived faults using actors who portrayed either a Mac or a Windows Operating System. They definitely used snarky put downs there.
The reason any company uses attack ads is because they work. People SAY that they don’t like attack ads but that’s not what the market sees. The market frequently sees the attacking company gaining a larger share of customers.
And Apple has made a lot of PR mistakes in the last few years, especially their decision to throttle iPhone performance because of battery issues. I don’t think that they were trying to force people to upgrade, but Apple’s tendency for keeping things secret bit them hard. Tell people BEFORE they upgrade that the phone will slow down if the battery performance drops below a set point and give people the option to disable this action. Which they eventually did, but only after a slew of bad publicity. Had they told people ahead of time then if someone’s phone suddenly dies it’s on the owner, because Apple had a fix that they chose to disable.
I choose iPhone not for the almost-instant Face Id, or for the excellent camera, or for the exceptional screen. I choose the iPhone for the system it uses, iOS. If Samsung made a phone that worked with Mac adn iPad the same way the iPhone does, I might consider it. But iOS works so well in the world I want to live in. I'm good with the iPhone X… I'm good.
They both put the other company down to make theirs look better. It doesn’t matter how they do it. It’s the same thing and there isn’t anything wrong with it either way. Except its always a double standard for Apple users.
I very much disdain mocking ads.
I think the most and only healthy way to promote a product is to showcase its features and advantages. Mocking competitions is immature in my opinion and it only makes the advertisers look weak, whether it's done by Samsung, Microsoft, Apple or any other company for that matter.
I think the most and only healthy way to promote a product is to showcase its features and advantages. Mocking competitions is immature in my opinion and it only makes the advertisers look weak, whether it's done by Samsung, Microsoft, Apple or any other company for that matter.
Samsung has expanded upon its "Ingenius" ad campaign with three new videos titled Dongle, Fast Charger, and Camera.
In each of the videos, Samsung depicts an Apple Store employee having a conversation with a customer, attempting to justify the iPhone compared to the Galaxy S9, as it relates to the camera, dongles, and more.
In the first ad, a customer asks if he can use his wired headphones with the iPhone X, and the Genius informs him that he will need a dongle. The customer then inquires about charging at the same time, and the Genius says he'll need another dongle. The customer then says, "so, a double dongle."
For what it's worth, rumors suggest Apple will include a faster 18W charger in the box with its upcoming 2018 iPhones.
In the second ad, which has the same format, a customer asks if the iPhone X comes with a fast charger, like the Galaxy S9 does. The employee says no, informing her that she can purchase a Lightning to USB-C cable, along with a USB-C power adapter, for fast charging. The customer has a puzzled reaction.
The third ad emphasizes that the Galaxy S9+'s camera has a higher DxOMark score than the iPhone X--99 versus 97 respectively--although DxOMark has attracted some criticism, and camera quality can be subjective.
Samsung shared the first ad in this series earlier this week, highlighting the Galaxy S9's faster LTE download speeds versus the iPhone X, based on Ookla's Speedtest Intelligence Data from February to April 2018.
The ads don't even try to hide the fact that it's supposed to be an Apple Store, and are a clear jab at "Geniuses." Samsung has repeatedly tried to mock Apple and the iPhone, though, so this is par for course for them.
Article Link: Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads
I just saw them and it occurred to me, are these Samsung Galaxy customers switching to the iPhone?
And that’s not copying Apple because Huawei had a triple lens system first.
I think because of the court case Apple couldn’t make an advert about Samsung copying their original iPhone design.
And that made me never want to buy an Apple product. These types of things do nothing but pat your fans on the back.
The other android OEMs are copying Apple by having a notch and removing the headphone jack. But Samsung have their own design language now.
Headphone jack and quick charging are valid points of contention.
However, personally, I’m okay with it because I currently like iOS better - previous android user. This is where I think Samsung should focus more instead of hardware. How is your OS better than iOS?
To some android is completely foreign and akin to living on a different planet.
However, personally, I’m okay with it because I currently like iOS better - previous android user. This is where I think Samsung should focus more instead of hardware. How is your OS better than iOS?
To some android is completely foreign and akin to living on a different planet.
The other android OEMs are copying Apple by having a notch and removing the headphone jack. But Samsung have their own design language now.
Maybe they will bring more snarky and smug people to Samsung? Or maybe they're making sure everyone that hates Apple got the message that Samsung is the goto company for Apple haters?
Haha, the point is that both companies belittle the other to make themselves look better. Nothing wrong either way, except its only ok when Apple does it. Its always a double standard for Apple users. I think its hilarious to watch them cringe! Thanks for the entertainment
Apple ads stick with you. The song they choose, the product they have on display.. It becomes catchy. The product red iphone commercial (whenever I hear that song I think of the red iphone), all of the different face ID commercials, the one with the airpods around christmas time with the girl dancing through the streets, the apple pay commercial where the guy buys everything he looks at. That is good marketing.
These kinds of ads can be funny every now and then, but I cant remember the last time I saw a Samsung ad that wasn't going after Apple or its customers. The commercial where the guy has the "notch" haircut or the commercials where people are waiting in line. Those are ads making fun of Apple customers. Why would people want to switch to your product after you just made fun of them?
These kinds of ads can be funny every now and then, but I cant remember the last time I saw a Samsung ad that wasn't going after Apple or its customers. The commercial where the guy has the "notch" haircut or the commercials where people are waiting in line. Those are ads making fun of Apple customers. Why would people want to switch to your product after you just made fun of them?
People love soundbites don’t yet. Especially ones they can get to support an argument.
The best camera is the best camera. Period.
Supposing you have two/both
Funny you say that, by the third time I heard that G G G G thing I was ready to turn off the sound. It's not catchy, it's annoying.
Companies putting out weird mock ads against one another ? You bet it is.
Apple doesn't bother because they know what they do doesn't even compare to these mock ads. At the end of the day, there are always companies can 'pull the wool' over others that are slightly less fortunate.
The “genius” of these ads was John Hodgmen.
Personally, I was glad when Apple stopped these ads. I admit I did get a few laughs out of some of them (the Windows Vista ad where Hodgmen spins the upgrade wheel and it lands on “loose a turn”, then Mac says “didn’t you make this?” - that was funny), but I considered them very poor ads overall. I was embressed to talk Mac with these ads - especially when they had created ads that were MUCH better (before and after). I loved the iPhoto ad with the new Dad and the more recent Photos Every Day ad. Ads just showing people using their devices.
I hate the attack ads no matter who is doing it. I don’t make purchase decisions based on ads, but if I did, ads like this would have me running to the competitor.
These in particular seem to be more “don’t buy Apple” than “buy Samsung”.