Another way is for them to get a lot of negative feedback on articles their readers are not happy with. Page clicks is of course the driving force, but not the only way.
Nope, sorry, the webserver can't tell the mood of the person who clicked on the article,
was served ads, and proceeded to click through to the forum -
receiving more ads - and then posted many comments,
receiving still more ads. It all looks like website activity to the webserver. And it all results in ad revenue. It feels good to think that they're sitting there going, "before we post this article, did Sonmi451 like the last such article?" But that's not happening. If they get negative feedback in the form of you (
and thousands of others) sending
email (
not forum comments) saying you're unhappy,
along with you (
and thousands of others) ceasing to click on articles, thus measurably dropping ad revenue, then that will get their attention. But don't kid yourself that simply complaining here in the comments (something I definitely do as well) will have any substantial effect on the content of the website. It doesn't seem to even have much effect on the hordes of Apple Haters (sure, maybe some of them are merely disgruntled semi-former Apple Likers) who gather here each day with their torches and pitchforks in order to complain negatively about
anything Apple does or doesn't do (seriously, there could be a story that "Tim Cook cures cancer and announces he likes puppies" and people would complain bitterly) - and they're all still
generating ad revenue while yelling for Tim Cook's head on a pike.
For the record, I can't recall an
article here on MacRumors that I've actively disliked - it's easy enough to skim the headlines and skip past the ones that don't interest me, and they all seem to present something of
some level of interest to folks involved with Apple products (otherwise I wouldn't be coming back), but the
comments - lately (past few months in particular) - have me wondering if it's worth chewing through the leather straps each morning.