They’ve had prototypes for a few years now and probably would have kept this one in inside testing for awhile. The problem is...Huawei.
I can’t remember if there were allegations of IP theft of this folding tech by Huawei, but whether it was via IP theft or genuine engineering prowess, Huawei was poised to beat them to the market with foldables. Samsung just couldn’t stand to see that happen when they were the ones who famously showed off working prototypes years ago.
And Huawei is their biggest threat right now. Not Apple. Apple is often their biggest customer. But Huawei makes most of their own components or sources from fellow Chinese companies. The relationships are very different. If people don’t believe it, look how fast Apple made peace with Qualcomm despite Huawei offering them 5G modems. That was almost comical.
It’s actually Huawei that Apple and Samsung fans need to keep an eye on because Huawei wants to dominate globally and become number one globally. If the US government would have let them in, it’s Apple market share in the US they really want to go gunning for, after they destroy Samsung in the Android sphere. Read up on their leadership, it’s a bit chilling.
The enemy of my enemy is my friend...so I would not be surprised to see Apple and Samsung doing business together over foldables once one or both of them gets it to a real durable working product we can all be happy to own. The rumor on this site weeks ago was that Samsung shopped foldable displays to Apple. It wouldn’t surprise me if they’d rather Apple be the ones to introduce the first killer foldable with their displays rather than see Huawei dominate the market. I am speculating of course.