Oh boy, lol. Neither of those resolutions conform to a 1:1 or 1:4 ratio of total pixels.
The iPhone 5/5S has 727,040 total pixels.
A 1280 x 720 screen has 921,600 total pixels.
A 1366 x 768 screen has 1,049,088 total pixels.
Remember that if the new screen
does not conform to a 1:1 or 1:4 pixel ratio, developers will have to write 2 completely separate UIs, one for iPhone 6 and one for everything else (5/5S/4/4S/lower), increasing development cost/time and maintenance cost/time (and many developers would think the cross-platform cost would not be worth the benefit, or simply won't have the time to optimize their apps to work on each platform).
Sure they can make a screen that does not match the 1:4 pixel ratio, but then every single app
will look like crap until developers re-master every graphic used in their apps, a change that is much greater than simply adding new pixels in the Y-direction as they did for the 5/5S, which some developers still haven't done for the 5/5S! And developers (including Apple themselves) will now have to create, support, and fix 2 completely separate UIs for the 4/4S/5/5S and the new 6, rather than simply creating, supporting, and fixing one UI that works for all 4/4S/5/5S/6 phones.
They have a distinct advantage in 3rd party apps over Android and making a change to the pixel ratio would introduce more crappy graphics/images/icons/UI in 3rd party apps, cause cross-platform/legacy support problems, create more work for developers, cause more bad ratings in the app store, and would greatly harm their competitive advantage, something they would not want to risk.
Who's the clueless one now?
competing in the "big screen phone" arena.
