Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X

[DNichter]

But they are right about it. I don't look at benchmarks as the sole performance indicator. I look at the phone holistically. When you do that, the Note comes out on top every time. And as mentioned, in the real world, these benchmark differences are negligible. If not, please prove it, except you can't. Go ahead and live in your benchmark world. Seems like that's the only straw you guys are holding on to

That’s completely subjective. I think the X is the better performer, holistically, using my own real world tests. See what I did there? Just take the L and move on.

 

[DEXTERITY]

Apple should do one with exploding phones, small puppies and kittens. That will shut them up

 

[Sackofnickels]

Never knew so many marketing experts visit Mac Rumors. Boy if only Samsung were half as smart as our in house experts are we could have avoided all this...

Where can i get one of those crystal balls you guys are looking at to determine Samsungs' fate?

 

[DevNull0]

Apple might as well just introduce pencil support. Hush those at Samsung and improve usage for their own users in one foul swoop.

At this point I think the only holdup on introducing a pencil for the iPhone is nobody on their executive team can say "the new iPhone Apple pencil available today for only $299" with a straight face.

And by your logic, Apple might as well just introduce a phone with a headphone jack and microSD slot to hush those who make fun of Apple's lack of basic functionality. But that will never happen. Lucky for us, Apple is a company with the COURAGE to gimp the crap out of a product in the name of profits.

 

[mi7chy]

Apple should do one with exploding phones, small puppies and kittens. That will shut them up

http://www.dailymail.co.uk/news/art...ting-iPad-iPhone-cockpit-claim-relatives.html

 

[Jimmy James]

Steve said yuk to stylus. Nough said

You’re probably right on this point. But Steve also said no to the App Store, among other great ideas.

 

[DNichter]

Never knew so many marketing experts visit Mac Rumors. Boy if only Samsung were half as smart as our in house experts are we could have avoided all this...

Where can i get one of those crystal balls you guys are looking at to determine Samsungs' fate?

It’s called their earnings reports. The S9 did terribly this year, the Note already doesn’t sell well. Expectations are to remain the same through the end of the year. Samsung isn’t expecting sales to improve this year, for some reason you do?

 

[DevNull0]

Didn't Samsung recently say that Galaxy sales weren't as great as they expected?

So is this how they plan to fix that?

I mean... they've been running these kinds of ads for a while. The current "notch haircut guy" made its debut almost a year ago.

And Galaxy sales still slumped. Hmmmm...

Tha mac VS pc campaign lasted from 2006 to 2009. 1 year in it hadn't done much to Apple's lackluster sales. But they were fun commercials that made good points, And by the 3 year mark the effect was profound. You should watch some of those old ads, they're fantastic. And samsung has done a great job replicating the feel, the one liners that leave the "PC Guy" or "Ingenious Guy" flummoxed make both ad campaigns work.
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Never knew so many marketing experts visit Mac Rumors. Boy if only Samsung were half as smart as our in house experts are we could have avoided all this...

Where can i get one of those crystal balls you guys are looking at to determine Samsungs' fate?

Never knew you had to be a "marketing expert", whatever that actually means anyway, to post on a rumour forum what your opinion is of an advertising campaign.

 

[Shanghaichica]

It’s called their earnings reports. The S9 did terribly this year, the Note already doesn’t sell well. Expectations are to remain the same through the end of the year. Samsung isn’t expecting sales to improve this year, for some reason you do?

It doesn’t Sell too badly. In its hey day it used to sell above 20 million. Which is a lot more than LG, HTC, google etc have ever sold of any of their flagships. Of course it’s all relative. Compared to the S series and a flagship iPhone then it isn’t that good. However it’s a niche product.

I wouldn’t expect it to get anywhere near 20 million this year though. I think 10 would be a massive achievement. Not sure if they will make that either.

 

[Jimmy James]

But they are right about it. I don't look at benchmarks as the sole performance indicator. I look at the phone holistically. When you do that, the Note comes out on top every time. And as mentioned, in the real world, these benchmark differences are negligible. If not, please prove it, except you can't. Go ahead and live in your benchmark world. Seems like that's the only straw you guys are holding on to

Looking at the landscape holistically indicates that we’re at a stage of increasingly diminishing returns on speed, features, and abilities. The great differentiator is probably privacy. Personally, I suspect that this will become a hallmark issue of this era. There’s one clear leader right now.

 

[Sackofnickels]

It’s called their earnings reports. The S9 did terribly this year, the Note already doesn’t sell well. Expectations are to remain the same through the end of the year. Samsung isn’t expecting sales to improve this year, for some reason you do?

Hmm. Just a quick search...

https://www.google.com/amp/amp.timeinc.net/fortune/2018/02/13/apple-iphone-samsung-market-share

https://www.google.com/amp/s/bgr.com/2018/05/02/iphone-x-sales-vs-galaxy-s9-apple-samsung/amp/

 

[DNichter]

Hmm. Just a quick search...

https://www.google.com/amp/amp.timeinc.net/fortune/2018/02/13/apple-iphone-samsung-market-share

https://www.google.com/amp/s/bgr.com/2018/05/02/iphone-x-sales-vs-galaxy-s9-apple-samsung/amp/

Um, your 2nd link proves my point? And the first... Anybody with a brain can understand that market share does nothing for Samsung. It helps Google for sure, but Samsung isn’t making good money in mobile right now, despite their higher market share. They peddle cheap junk all day to get that number, woohoo. iPhone continues to beat up on Samsung’s flagships when it comes to sales. Samsung should be focusing on Huawei eating into their low/mid tier phone marketshare more than Apple.

https://www.google.com/amp/s/www.ws...consumers-pass-on-galaxy-s9-phones-1533044658

 

[confectious]

Samsung today uploaded new ads in its ongoing "Ingenius" series that makes fun of the Apple Genius Bar and pits the iPhone X against Samsung's Galaxy devices.

In the first ad, called "Power," a customer tells the "genius" that the Galaxy Note is "really powerful." "You know what I think is powerful?" the genius replies. "Being able to unlock your phone with your face." "It does that too," the customer replies.

The genius bar then points out that on iOS 12, you can FaceTime up to 32 people. "Why would I ever want to do that though?" asks the customer.

In the second ad, entitled "Pen," a customer comes into the "ingenius bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Apple Pencil only works on the iPad," says the genius. "Okay, so what can I use on my phone?" asks the customer. "Uh... your finger?" replies the genius.

Samsung's newest ads in the "Ingenius" series are promoting the Galaxy Note 9, a device that it launched just yesterday. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, which has been bested by the iPhone X, along with an iris scanner at the front and a fingerprint sensor at the back.

It works with the S Pen stylus, and while some rumors have suggested Apple is exploring an Apple Pencil option for the iPhone, it's not clear if that's something that will ever happen.

Samsung has shared several ads in the Ingenius series, making fun of the iPhone X's notch, lack of SD card, lack of multitasking capabilities, and the fact that there's no headphone jack, while highlighting the the faster LTE speeds and camera in the Galaxy S9.

Article Link: Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X

 

[Sackofnickels]

Um, your 2nd link proves my point? And the first... Anybody with a brain can understand that market share does nothing for Samsung. It helps Google for sure, but Samsung isn’t making good money in mobile right now, despite their higher market share. They peddle cheap junk all day to get that number, woohoo. iPhone continues to beat up on Samsung’s flagships when it comes to sales. Samsung should be focusing on Huawei eating into their low/mid tier phone marketshare more than Apple.

https://www.google.com/amp/s/www.ws...consumers-pass-on-galaxy-s9-phones-1533044658

From what I read marketshare seems to fluctuate between the companies. I guess you could say that Samsung is on its way down if you feel that current lagging sales are a predictor of future sales. Seem shortsighted to me, but it proves your point.

I try to look at the overall picture of the smart phone market in general as opposed to focusing on the successes or failures of one particular company just to support a particular brand that I'm fond of.

The way I look at it is if a company sells a product that's innovative and people want it, that spurs innovation throughout the industry regardless of who's making the product. To me that benefits the consumer and is more important than a bunch of silly ads or sales figures for one quarter.

 

[Tapiture]

I'm no Apple fanboy but the stylus for a phone is impractical and dumb.

 

[DNichter]

From what I read marketshare seems to fluctuate between the companies. I guess you could say that Samsung is on its way down if you feel that current lagging sales are a predictor of future sales. Seem shortsighted to me, but it proves your point.

I try to look at the overall picture of the smart phone market in general as opposed to focusing on the successes or failures of one particular company just to support a particular brand that I'm fond of.

The way I look at it is if a company sells a product that's innovative and people want it, that spurs innovation throughout the industry regardless of who's making the product. To me that benefits the consumer and is more important than a bunch of silly ads or sales figures for one quarter.

I agree. Looking at the overall market right now, I am not sure why Samsung is targeting Apple. Apple is winning the West, while Huawei is eating into their sales in the East. I am not challenging the fact that Samsung is an innovative company, although these ads certainly diminish their brand, but I think their direction is flawed. Trying to go head to head against Apple in the top tier market is going to be a losing battle. I don’t expect that to change anytime soon. Samsung is playing the wrong game.

 

[confectious]

I think it's pretty low to resort to insulting the retail employees of your competition. Those are regular, every day, hard working people. It's one thing to try to criticize the company, or the product, or even the top executives that are the face of the company... It's another to attack the people. Very, very low class, considering the quality of the staff at the store. Apple's biggest problem is that there isn't enough stores, and based on their traffic maybe not enough employees. But the ones that are there are nothing short of courteous and helpful, once you finally get to speak to one. And, oh yeah, Samsung doesn't even have a store with reps you can talk to. They don't even have a place you can go to get support in buying, fixing, or learning about their products. Very low and desperate.

 

[Ma2k5]

These ads are cringe, not even funny.

I will say, as powerful as iPhones are, I just wish iPhone had stronger multi-tasking capabilities like Android on various apps.

Sometimes I'll be writing an e-mail, using a bank app, might even be in a game or another app - but I need to switch to another app for a bit. It is quite frustrating to see that when you go back to the app that it has gone to some default state and forgot what you was doing. It even happens on some of the stock apps (e.g. iOS Mail when drafting an e-mail).

I would understand if it did that as a power saving measure if I had switched away from the app for several minutes, but we are talking sometimes 5-15 seconds to scrape information or do a quick task elsewhere and come back to original app. I never really experienced these issues in Android (and I had really strong battery life on my Android phones, so it wasn't at some huge expense).

That is my biggest pet peeve of iOS.

 

[Khedron]

Nice try.

That article was specifically about DOWNLOAD SPEEDS ONLY. That has more to do with Apple's use of Intel MODEMs than performance of the phone itself. The article even states as much.

Now, let's launch a game and try that "real world test" again, shall we?

Yes that's why I said Apple care more about keeping Intel happy than their customers by using the superior Qualcomm chips at full capacity
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Depends what you consider professional. Tech nerds who perform operational tasks. Yup, that’s more accurate. Corporate professionals? I know I’ve never seen any with a stylus. I guess they’re just an elusive group, all these people who use a stylus on their phones.

Somebody whose job requires qualifications. Not the people Apple is marketing to with emojis.

 

[DevNull0]

Steve said yuk to stylus. Nough said

Steve also said don't work about margins. Make a great product the customers will love and the margin will take care of itself.

This is not Steve's Apple. This is Timmy's Apple where profit isn't everything, it's the only thing.

 

[DNichter]

Steve also said don't work about margins. Make a great product the customers will love and the margin will take care of itself.

This is not Steve's Apple. This is Timmy's Apple where profit isn't everything, it's the only thing.

Kind of far fetched. Apple is doing really well with sales and customer satisfaction. Apparently people do love their products.
[doublepost=1534010811][/doublepost]

Yes that's why I said Apple care more about keeping Intel happy than their customers by using the superior Qualcomm chips at full capacity
[doublepost=1534010179][/doublepost]

Somebody whose job requires qualifications. Not the people Apple is marketing to with emojis.

I’ll leave the operational work to Note users then. My company must be feel pretty silly paying me all this money to manage my team with emoji machines.

 

[DevNull0]

That’s completely subjective. I think the X is the better performer, holistically, using my own real world tests. See what I did there? Just take the L and move on.

It is subjective entirely. And both have their advantages.

For the note, I think the note is a better looking phone, with a better screen, better features; i love the edge panel. The stylus makes the phone great. The headphone jack and microSD slot are huge advantages too. It has a far richer OS, it does widgets extremely well and the fact that you can download a launcher to make the phone look like anything you want including an iPhone is fantastic.

On the iPhone side. It doesn't run Android, an OS engineered from the ground up to siphon every bit of personal information from the customers and funnel it back to google to resell at a profit. That is literally the only thing I think the iPhone does better than the Note.

Yet, my conclusion based on that is that the iPhone is the better phone. Google scares me, I don't want their OS anywhere near anything I own. For that reason alone, I own, and will continue to own iPhones. The Note is better in literally every other meaningful way and I really do feel like I'm slumming it with a crappy phone by having an iPhone. But the price of selling my (digital) soul for a Note is way too high. I won't use android or chrome any other OS that comes out of google. Ever. I got 3 google home minis for free over Christmas, and I gifted all of them because I sure don't want one. Last time I checked, 2 have never been opened and one was used for a few days and put back in the box where it's sat since December over privacy concerns.

 

[Heineken]

Depends what you consider professional. Tech nerds who perform operational tasks. Yup, that’s more accurate. Corporate professionals? I know I’ve never seen any with a stylus. I guess they’re just an elusive group, all these people who use a stylus on their phones.

It is subjective entirely. And both have their advantages.

For the note, I think the note is a better looking phone, with a better screen, better features; i love the edge panel. The stylus makes the phone great. The headphone jack and microSD slot are huge advantages too. It has a far richer OS, it does widgets extremely well and the fact that you can download a launcher to make the phone look like anything you want including an iPhone is fantastic.

On the iPhone side. It doesn't run Android, an OS engineered from the ground up to siphon every bit of personal information from the customers and funnel it back to google to resell at a profit. That is literally the only thing I think the iPhone does better than the Note.

Yet, my conclusion based on that is that the iPhone is the better phone. Google scares me, I don't want their OS anywhere near anything I own. For that reason alone, I own, and will continue to own iPhones. The Note is better in literally every other meaningful way and I really do feel like I'm slumming it with a crappy phone by having an iPhone. But the price of selling my (digital) soul for a Note is way too high. I won't use android or chrome any other OS that comes out of google. Ever. I got 3 google home minis for free over Christmas, and I gifted all of them because I sure don't want one. Last time I checked, 2 have never been opened and one was used for a few days and put back in the box where it's sat since December over privacy concerns.

Nonsense. We have already established that iPhone has a better and faster CPU amongst other things.

 

[DNichter]

It is subjective entirely. And both have their advantages.

For the note, I think the note is a better looking phone, with a better screen, better features; i love the edge panel. The stylus makes the phone great. The headphone jack and microSD slot are huge advantages too. It has a far richer OS, it does widgets extremely well and the fact that you can download a launcher to make the phone look like anything you want including an iPhone is fantastic.

On the iPhone side. It doesn't run Android, an OS engineered from the ground up to siphon every bit of personal information from the customers and funnel it back to google to resell at a profit. That is literally the only thing I think the iPhone does better than the Note.

Yet, my conclusion based on that is that the iPhone is the better phone. Google scares me, I don't want their OS anywhere near anything I own. For that reason alone, I own, and will continue to own iPhones. The Note is better in literally every other meaningful way and I really do feel like I'm slumming it with a crappy phone by having an iPhone. But the price of selling my (digital) soul for a Note is way too high. I won't use android or chrome any other OS that comes out of google. Ever. I got 3 google home minis for free over Christmas, and I gifted all of them because I sure don't want one. Last time I checked, 2 have never been opened and one was used for a few days and put back in the box where it's sat since December over privacy concerns.

I’ve always said, use what works best for you and the task at hand. I am not questioning anyone’s preferences, just Samsung’s marketing tactics. These ads hype up their base (on baseless claims) and make them feel good about their buying decisions, causing them to swarm to Apple centric sites to try and prove that. I guess mission accomplished then? You do make valid points though. The hardware is no doubt impressive, all that power, some nice features and capabilities, coupled with an OS that is essentially spyware for Google. It puts Samsung in a bad spot moving forward, especially if Google ditches or locks down Android (which would be in their best interest as well). They simply don’t control their own fate.

 

[0958400]

You know, I guess Samsung is obligated to make Apple look good. Reverse psychology that is.