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Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
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Part of me wants to say that any product that has to do a side by side “look at me” comparison is the sign of an inferior product and then I stop and think about the Mac vs PC ads that ran 10ish years ago. Those were poking fun of Windows but they did it in a way that didn’t seem like they were taking cheap shots.
Wow, you’be made several big assumptions there. But you are wrong. It’s not sour grapes. And they don’t get under my skin. I make a living as an advertising creative director for some of the biggest brands in the world, and I just think it’s terrible advertising. I would be embarrassed to show my client that type of work. First off, the ads are filled with inacuracies and they are misleading. Second, the strategy is short sighted, trying to generate a short term sales spike. Third, the overall impact in their brand is negative. The juice is not worth the squeeze.
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Nope.
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Thanks.
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I’ve been a creative director in advertising for over 20 years for brands like Coca-Cola, McDonald’s, Walgreens, etc. When the planners at the agencies I’ve worked for are creating a strategy for a brand campaign, they spend a lot of time considering who the primary target is, and what the strategy will be to get them to act. Then the creatives spend all their time coming up with ideas that must bring that strategy to life in an engaging way.
I have no doubt that those ads are very appealing to Samsung fanboys. Why wouldn’t they be? But in many ad campaigns, especially ones that are trying to win over new customers and increase sales, they don’t target existing customers. It’s very unlikely that a company would target the hardcore users of their Competition (apple), because that would require an incredible mount of time and effort and yield very little results. Typically, when a company is trying to generate incremental sales, in order to gain market share, they target customers that are on the fringe. Ones who have considered Samsung in the past, or maybe owned one five years ago but are sort of in the middle and not super brand loyal. You can sort of think of them like independent voters in an election. Those are the ones that everybody is targeting, because they know that they’re hard-core fans are already with him.
So while it absolutely makes sense that hard-core android fans would like these ads, to me that seems like a bad strategy if they are trying to generate incremental sales in order to increase their marketshare. Preaching to the choir never increases the size of the choir.
It’s not “like”, they DO HAVE FOR YEARS this complex!!! And honestly, they have no reason to be like this - just shows how PATHETIC AND UNINSPIRED their marketing is... then again everyone wants to copy the leader, so it does make sense in a way!
[doublepost=1534054459][/doublepost]Hey
Samsung today uploaded new ads in its ongoing "Ingenius" series that makes fun of the Apple Genius Bar and pits the iPhone X against Samsung's Galaxy devices.
In the first ad, called "Power," a customer tells the "genius" that the Galaxy Note is "really powerful." "You know what I think is powerful?" the genius replies. "Being able to unlock your phone with your face." "It does that too," the customer replies.
The genius bar then points out that on iOS 12, you can FaceTime up to 32 people. "Why would I ever want to do that though?" asks the customer.
In the second ad, entitled "Pen," a customer comes into the "ingenius bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Apple Pencil only works on the iPad," says the genius. "Okay, so what can I use on my phone?" asks the customer. "Uh... your finger?" replies the genius.
Samsung's newest ads in the "Ingenius" series are promoting the Galaxy Note 9, a device that it launched just yesterday. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, which has been bested by the iPhone X, along with an iris scanner at the front and a fingerprint sensor at the back.
It works with the S Pen stylus, and while some rumors have suggested Apple is exploring an Apple Pencil option for the iPhone, it's not clear if that's something that will ever happen.
Samsung has shared several ads in the Ingenius series, making fun of the iPhone X's notch, lack of SD card, lack of multitasking capabilities, and the fact that there's no headphone jack, while highlighting the the faster LTE speeds and camera in the Galaxy S9.
Article Link: Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
Hey Samsung here’s an idea: instead of WASTING millions of dollars in STUPID & PATHETIC ads such as these, why don’t you invest more money in being more innovative and produce BETTER products (not just smartphones), so in the end you don’t cry like babies for lowered sales-revenues??
If I was 60 I wouldn't take any ad so personal. There's more to life than some silly educational ads.
The jingle at the start and ends of the ads are staring to get on my nerves a bit.
they can advertise all they want - fact is, most iOS devices that were sold within the previous 3-4 years get timely updates, both minor and major, anything sold by Apple within the last year is more powerful than anything available with Android and nobody needs a stylus on a phone.
Plus Samsung has, at least in Switzerland, appalling customer service as far as I have experienced, doesn't offer anything like AppleCare where I live, doesn't have any stores where I can get my phone replaced when it breaks. Also, Android is now being outsold by Apple 4:1 here, so yeah, let 'em advertise.
Plus Samsung has, at least in Switzerland, appalling customer service as far as I have experienced, doesn't offer anything like AppleCare where I live, doesn't have any stores where I can get my phone replaced when it breaks. Also, Android is now being outsold by Apple 4:1 here, so yeah, let 'em advertise.
Marketing 201 is NEVER mention a competitor in an ad - EVER.
[doublepost=1534058767][/doublepost]Um, Apple could CRUSH Samesong with just ONE simple ad.
Your fabulous Note 9 ships with last years AOS. Just a MEASLEY 12% of NEW DROIDS have the latest AOS...
And the Google Pixel gets the new AOS nearly all to itself.
Oh, and security updates on those Droids? Cricketts.......
More Cricketts....
cricketss.. Apple don't adore the concept Long Term Support. Introduce new API and force old API depreciated . So crick crick.. Either update or fail..choices
Grow up Samsung, if you want people to take you seriously. The bullying age has long gone!
Samsung today uploaded new ads in its ongoing "Ingenius" series that makes fun of the Apple Genius Bar and pits the iPhone X against Samsung's Galaxy devices.
In the first ad, called "Power," a customer tells the "genius" that the Galaxy Note is "really powerful." "You know what I think is powerful?" the genius replies. "Being able to unlock your phone with your face." "It does that too," the customer replies.
The genius bar then points out that on iOS 12, you can FaceTime up to 32 people. "Why would I ever want to do that though?" asks the customer.
In the second ad, entitled "Pen," a customer comes into the "ingenius bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Apple Pencil only works on the iPad," says the genius. "Okay, so what can I use on my phone?" asks the customer. "Uh... your finger?" replies the genius.
Samsung's newest ads in the "Ingenius" series are promoting the Galaxy Note 9, a device that it launched just yesterday. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, which has been bested by the iPhone X, along with an iris scanner at the front and a fingerprint sensor at the back.
It works with the S Pen stylus, and while some rumors have suggested Apple is exploring an Apple Pencil option for the iPhone, it's not clear if that's something that will ever happen.
Samsung has shared several ads in the Ingenius series, making fun of the iPhone X's notch, lack of SD card, lack of multitasking capabilities, and the fact that there's no headphone jack, while highlighting the the faster LTE speeds and camera in the Galaxy S9.
Article Link: Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
Simple mean..I couldn’t have said that better myself. Especially if I’d understood a word of it!
Apple are lazy to fixed old bugs. So the best choice is to introduce new update . But in mean time, most of them not consolidate like "PASSWORD FIASCO" before.
Android update more focus on "SERVICE" while APPLE problem was "SERVICE" integrated to the Operating System itself.Even thou disadvantages compare to android,APPLE IOS more focus on optimization rather then quick bug fixed via update.
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Long term? You mean like Microsoft with Windows XP? May I ask what good came out of that decades long support? Everyone was just sitting on their respective asses.
UPDATE - Even windows XP got security fixed even LTS already over.
If no long support,we must quick update to latest fix/patch. But in mean time, quick update patch may not work nicely because of dependency issue.
I hate it when people make such horribly encompassing statements like, "nobody wants a stylus for a phone." Wanna bet? ME. I would love to have a smaller version of the Apple Pencil for my iPhone to take notes. I've tried to use one of the "fat" generic stylii - they don't work very well, but a stylus for the iPhone would ROCK in order to turn it into a fast note-taker and artist's sketch tool. Please speak only for yourself, not others. Not everyone can afford to maintain both an iPhone and iPad nor do they wish to do so.
Precisely. I responded to the stylus comment, "who wants to use a stylus with an iPhone?" My response? A LOT of us would. I hadn't actually tried one of my old stylii with the iPhone X - I stopped trying to use them because their consistency was terrible if you tried to use one having a glass protective screen attached to the phone. I stopped using those when I started buying cases that had a cover. I just tried for the first time to use one of those "fat" stylii on my iPhone X in the Evernote application. Not bad, but I'd rather have something like an Apple Pencil which can be controlled more easily. Those generic stylii simply don't represent my actual handwriting very well.
“I’m a Mac and I’m a PC” ads were never directed against PC users, they were good natured and genuinely funny. The PC guy was the actual star of the adds. I liked them a lot even when I was a Windows user.
These Samsung ads feel spiteful to me, also they directly insult customers in one of them (the ‘notch’ haircut family).
Also, a lot of these ads are seriously misleading. I especially don’t understand the one called “Power”, since iPhone 8 and X - year old phones at this point - have better performance then the Note 9. Perhaps they mean power in terms of features or something?
I don’t mind the ads, I actually enjoy watching every one of them but they seem bitter, false and are not good ads. And they should never be compared to the genuinely funny and full of heart “I’m a Mac” ads.
These Samsung ads feel spiteful to me, also they directly insult customers in one of them (the ‘notch’ haircut family).
Also, a lot of these ads are seriously misleading. I especially don’t understand the one called “Power”, since iPhone 8 and X - year old phones at this point - have better performance then the Note 9. Perhaps they mean power in terms of features or something?
I don’t mind the ads, I actually enjoy watching every one of them but they seem bitter, false and are not good ads. And they should never be compared to the genuinely funny and full of heart “I’m a Mac” ads.
I feel this must all come across as your own perspective as a viewer. And perhaps what side of the fence you are on.
I recall the ads and looking back on them I find them just as offensive? as the current Samsung ones.
Windows guy is made to look a disorganized fool, whilst Apple guy is some smug guy you'd be happy to see get smacked in the face to wipe that know it all grin off.
Both company's are guilty of the same things at various times. As with copying things they previously dismissed as silly or wrong.
If an advert generates controversy then, they are doing the right thing.
Making an ad everyone just ignores would we the worst.
The fact so many people are commenting in this thread proves the ad campaign is working, it gets people talking about the product, doesn't matter if it's negative, no such thing as bad publicity. Unfortunately for Samsung it will take more then advertising to compete with Apple, when a company has so many loyal customers who believe whatever Apple do is right it's hard to take marketshare from them.
Sorry, but those ads, although funny, were taking cheap shots. It seems if the ads are funny enough, you can make the cheap shots look cute.
Oh, I'm sure Samsung could really go for the kill on multiple things Apple do if they really wanted.
There is so much factual data out there, even from repair labs which shows so many Issues with Apple's hardware, And Apple rubbishing something then doing it the following year.
You could REALLY made very hard hitting ads if you wanted, that would these ones look so so tame in comparison if you wished.
The fact it's generating so many posts on MacRumours means it's doing it's job.
If there were almost no posts, that would be a fail.
There is so much factual data out there, even from repair labs which shows so many Issues with Apple's hardware, And Apple rubbishing something then doing it the following year.
You could REALLY made very hard hitting ads if you wanted, that would these ones look so so tame in comparison if you wished.
The fact it's generating so many posts on MacRumours means it's doing it's job.
If there were almost no posts, that would be a fail.
Well, sure, this is all very subjective. But let me say this: yes, the PC guy does feel disorganized, but you feel for him. As I said, he’s actually the star of the ads. And the issues he’s having are those that users at the time genuinely had. It’s not like he said something about the theoretical speed of his modem or anything. Also, Mac character gave several compliments to the PC (“you’re good with numbers”, “you dress like a gentleman”).
But the most importan thing, Mac and PC are characters, these are not designed to represent actual, misleading, real-life scenarios. They are obviously presented as a narrative which, ironically, makes them more sincere.
But, as I said, it’s subjective teritorry, if you dislike them equally, can’t object to that.
Well when it comes to advertising, I'm just the little man in the street and whilst I agree they are not the best ads in the world. I did find them funny. As to the impact to the brand, personally, I couldn't see the damage they would cause. But then I'm not in advertising. Funny that. I guess we all see things in different ways.