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I don't know... the ads are not funny. Samsung should stop focusing on what is Apple doing wrong and learn from it. Right now they are just like some "always-second crybabies". I liked the Mac / PC ads, because they were so true at that time, but those ads are just pointing on a few very specific "issues", which even might not be "issues" in the first place. You know, the Apple Pencil on iPhone? Ehm, maybe on the X Plus it could be useful, but on smaller ones?! Nope...
 
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That's not the point of these ads. Samsung doesn't need to show their phone, specs, or retail locations. These are negative ads against Apple.
Call to action is marketing 101. If viewers are only supposed to mock competition, what should they do next?
"Alright Samsung, you convinced me. The iPhone is crap. I'm going to buy a Motorola flip phone instead."
 



Samsung today uploaded new ads in its ongoing "Ingenius" series that makes fun of the Apple Genius Bar and pits the iPhone X against Samsung's Galaxy devices.

In the first ad, called "Power," a customer tells the "genius" that the Galaxy Note is "really powerful." "You know what I think is powerful?" the genius replies. "Being able to unlock your phone with your face." "It does that too," the customer replies.


The genius bar then points out that on iOS 12, you can FaceTime up to 32 people. "Why would I ever want to do that though?" asks the customer.

In the second ad, entitled "Pen," a customer comes into the "ingenius bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Apple Pencil only works on the iPad," says the genius. "Okay, so what can I use on my phone?" asks the customer. "Uh... your finger?" replies the genius.


Samsung's newest ads in the "Ingenius" series are promoting the Galaxy Note 9, a device that it launched just yesterday. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, which has been bested by the iPhone X, along with an iris scanner at the front and a fingerprint sensor at the back.

It works with the S Pen stylus, and while some rumors have suggested Apple is exploring an Apple Pencil option for the iPhone, it's not clear if that's something that will ever happen.

Samsung has shared several ads in the Ingenius series, making fun of the iPhone X's notch, lack of SD card, lack of multitasking capabilities, and the fact that there's no headphone jack, while highlighting the the faster LTE speeds and camera in the Galaxy S9.

Article Link: Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
Attack for the sake of attack in order to coral alxl your disenfranchised users together and hope they don't notice that you have nothing interesting yourself to offer.
 
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Samsung today uploaded new ads in its ongoing "Ingenius" series that makes fun of the Apple Genius Bar and pits the iPhone X against Samsung's Galaxy devices.

In the first ad, called "Power," a customer tells the "genius" that the Galaxy Note is "really powerful." "You know what I think is powerful?" the genius replies. "Being able to unlock your phone with your face." "It does that too," the customer replies.


The genius bar then points out that on iOS 12, you can FaceTime up to 32 people. "Why would I ever want to do that though?" asks the customer.

In the second ad, entitled "Pen," a customer comes into the "ingenius bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Apple Pencil only works on the iPad," says the genius. "Okay, so what can I use on my phone?" asks the customer. "Uh... your finger?" replies the genius.


Samsung's newest ads in the "Ingenius" series are promoting the Galaxy Note 9, a device that it launched just yesterday. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, which has been bested by the iPhone X, along with an iris scanner at the front and a fingerprint sensor at the back.

It works with the S Pen stylus, and while some rumors have suggested Apple is exploring an Apple Pencil option for the iPhone, it's not clear if that's something that will ever happen.

Samsung has shared several ads in the Ingenius series, making fun of the iPhone X's notch, lack of SD card, lack of multitasking capabilities, and the fact that there's no headphone jack, while highlighting the the faster LTE speeds and camera in the Galaxy S9.

Article Link: Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
Are they trying to make it obvious that they wish they were as good as Apple?
 
Aside from pros and creators, not everyone need a truly smartphone like the Note 9. The average Joes are content with a basic iPhone.
 
Love this stuff, keep it coming!

We'll see Pencil for iPhone sooner or later, just as Apple has adopted the phablet form factor, dual-camera, fast-charging, and dual-SIM.

Sorry, but I can’t see any use for a pencil on an iPhone. It seems like it’s too

Wait!!

Dual-SIM? What iPhones have dual-SIM??
 
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I'm not a fence-straddler. So, I'd never buy a phone that isn't an iPhone. But I love these ads. lol.

Totally cosign the FaceTime thing. Like, why would I ever want to FaceTime with that many people?
 
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The Sumsung design is still autrocios! Piece of plastic for 1k! Who are they kidding?! The X is not a perfect phone either, but at least it does feel premium and aesthetically pleasing.
Stylus for a phone is as useful as rollerblades in a swimming pool lol
It’s not plastic.
 
Why would Samsung show a picture of their own devices when these are negative ads? Marketing 101.

Exactly! People that unlike us don't hang on forums and geek out might get intreated to go how it actually looks and feels. It's smart but still cheesy...
 
Really? Last year Samsung had 44% more smartphone market share than Apple.
The goal of any successful business is to make more profits not sell more stuff. There's an old joke about about an idiot businessman stating they loose $1 on every widget but make it up on volume. Regardless, Samsung competition does make Apple a better company - so I want to thank all the Samsung customers out there.
 
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Call to action is marketing 101. If viewers are only supposed to mock competition, what should they do next?

Huh? Are you another poster that didn't watch the ad?

The text was shown for nearly 5 seconds.

upload_2018-8-10_12-7-46.png

upload_2018-8-10_12-8-55.png
 
Pretty funny considering the Note 9 still can't outperform the year old iPhone X. And yes, nobody wants a stylus for a phone. Samsung should focus more on their failing sales than Apple.
Of course, why would one need a stylus?



Until...





Apple decides a decade (or less) later and comes in the phablet market and says, use a "small" Pencil. This Pencil will write your thoughts for you... Point it to your mind, and after a few seconds, point it towards your phone, and kaboom, your thoughts are printed.



Stylus serves its purpose, whether you like it or not.
 
The notch haircut was cute and subtle, this sort of technical direct feature comparison stuff isn’t convincing anyone that’s on the fence and it’s cringey to listen to.
 
Very very sad....the Apple Pencil is one of the greatest things apple created in the last years, it expanded the iPad audience incredibly and makes for an unbelievably great tool for digital artists.... to compare it to a meagre note taking stick is an utter nonsense and just shows how poor understanding Samsung have of what the competition created, or how they just plainly want to fool their customers convincing them that the two things are on the same level
 
I find it interesting how Samsung spends more time mocking Apple than they do actually promoting their own product line with the Galaxy. Perhaps they should revamp their focus, this type of marketing is agressive, but the consumer wants to _know_ about the product highlights, not the opposing competitor.
Apple did the same with the I’m a Mac, I’m a PC ads
 
I'm not a fence-straddler. So, I'd never buy a phone that isn't an iPhone. But I love these ads. lol.

Totally cosign the FaceTime thing. Like, why would I ever want to FaceTime with that many people?
I mean, the point is that you can FaceTime more than one person - 32 is just an arbitrary limit. Would you have felt better if Apple had said you can FaceTime 5 other people at once? Why not 32... what difference does it make. Why would more not be better?
 
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