You can all hate on them but they're not wrong. I haven't seen actual hardware innovation from Apple in years on the iPhone line.
I have always argued that Apple sells an ecosystem, not just individual products.
Each of the products Apple announced are impressive on their own, and they also integrate with the broader Apple ecosystem. It's telling that Samsung doesn't release an advert stating their answer to not only the iPhone 14 or the Apple Watch Ultra, but the entire ecosystem that Apple has painstakingly built around their products. Instead, they can only afford to cherry-pick 1 or 2 specific features that they can claim to have the lead in.
The simple answer is that they can't. Not only will that take massive amounts of money, but more importantly it will take time. Since Apple isn’t standing still, spending a few years to respond to today’s announcements won’t work for competitors. This produces a situation in which it becomes nearly impossible to catch up to Apple.
I have no idea who exactly Samsung was tweeting in mind with, but I can only conclude that we are looking a company so obsessed with beating Apple, they are unable to acknowledge the iPhone's role in launching the modern day smartphone industry.
I still remember when, in response to Apple removing the headphone jack in 2016, Samsung would include a pair of Harman wired headphones with every S8 smartphone. Samsung likely thought that including Harman wired headphones might attract consumers turned off by Apple moving back the headphone jack. In reality, the pair of Lightning EarPods provided in every iPhone box worked just fine, AirPods made the iPhone's lack of dedicated headphone jack completely irrelevant, and the theorised consumer backlash never manifested. And in what seems to be an increasingly predictable trend, Samsung would eventually go on to remove the headphone jack from their own smartphones after realising that trying to be the "anti-iphone" somehow just wasn't working.
By focusing so much on Apple, Samsung is never able to truly be themselves.
We know Apple stands for design (however polarising it may be).
What does Samsung stand for? It's a tough question to answer. Because by continuing to be so obsessed with Apple, the truth is that Samsung likely still has no idea what it is they want to stand for.
And Apple does.