Everything made by Apple is more expensive in Europe than it is in the US - at the same time it doesn’t offer the same features. Apple Maps is close to unusable here, Siri on Apple TV exists in only a handful of states (not mine), the HomePod is sold in 5 states only, things like the EKG monitor on the Apple Watch aren’t available. Heck, not even Apple News is here. Yet Apple is charging up to 1/3 more here than in the US. Which has the effect that Android is absolutely dominant in Europe. As someone else already said: Europe is all about Android, WhatsApp and Google services. For some reason, Android device manufacturers actually don’t charge more here.