You can also turn your argument around:
Apple is always being hammered for not being the first with:
TouchID, tablets, AirPods, Apple Watch, notch, etc. But they were the first to bring this to mass market and have a good implementation of the features.
If you look at it from that perspective, samsung isn’ t any better than apple at innovating .
And you also can’ t buy the fold yet, in more than 2 months you can....
And since Huawei will also be showing a foldable in the very near future, they might just beat samsung to the punch to get it in stores earlier. And who would be first? Samsung giving a very limited tech demo or Huawei that could bring it to the market earlier.
It is all just about creating illusions that you are first these days and the most innovative company in stead of showing a real product you can buy right now.