We've been through this discussion many times already. Those of us with both smartwatch shapes have found little difference in real life viewing of information.
Re: sometimes more scrolling. So what. Literally
millions of people have chosen the smaller Apple Watch and it also must scroll more.
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Re: square data in round face... the same limitations work the other way around... and yet that did not stop Apple from creating round watch faces and using round UI paradigms.
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Here's the thing. If Apple had been the first one to come out with a circular always-on display... while all other companies were still using 1980s style rectangular displays turning on with a wrist flick... then fanboys would be singing the praises of Apple's innovation, uniqueness, and style advantage.