I will never understand why people argue over something that is opinion only. I happen to like both Samsung and Apple and will regularly switch back and forth. Each have their strengths and weaknesses. Right now my personal opinion is that the iPhone feels like a brick and the iPhone 14 is not much of an upgrade so I will be using a Flip4 for a while. I can't wait to see what Apple comes up with when they finally make their foldable phone.