Actually Samsung sales for the S series is up from last year. Pre orders were up 30% from last year. Given how the market is it’s rather impressive given how everybody expects upgrades to be worse and worse throughout. Iphone sales are only going to get worse each year until they sort out their terrible pricing structure.
https://www.androidauthority.com/samsung-galaxy-s10-sales-962917/
Preorders are up (likely because of all the freebies that Samsung threw in), but total activations appear to be lower compared to the S9 from last year.
What I predict will happen this quarter is that we will see iPhone sales being buoyed by improving iPhone XR sales (which makes sense, it’s not a phone that people will run out to buy, but rather, when they are ready to upgrade, whenever that is).
The biggest competitor to the iPhone is other older iPhone models, so I am not really worried about other companies such as Samsung and Huawei.
Apple will do just fine. I will enjoy watching Samsung and Huawei ripping each other’s throats out.