I agree. I found it kind of tedious. It picked up at the end. But I felt like they spliced together every clip they could find of a smart watch. Or wrist phone. Or whatever. The idea was that somehow the new product is somehow like these old sci-fi ideas... literally.
The iPhone ad was quite different in spirit. It was really about the word "hello" and other, synonymous phone greetings. It's how Apple has introduced products before, starting with the Mac-- a friendly greeting, here in the context of a phone call. So the ad was really saying this was a phone, but not much else about it, except that it was the kind of friendly, comfortable device you could expect from Apple. Not sci-fi at all.
So what you're saying is - this commercial is nothing like the Apple one except for the fact that it uses pop culture clips.
Interesting given the screaming going on in this thread