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Samsung's Smart Watch Commercial Pays Homage to Early Apple iPhone Ad

So random, I was reflecting on Apple's 2007 Oscar's commercial last week, mostly on the Sarah Jessica Parker "Sex and the City" reference as I loved that show. I had been meaning to search for it online and forgot, thanks for this. ;)
 
I can't wait to see what Apple comes out with, if they do come out with a watch like device. The negative reviews on this thing just show that Samsung rushed a product to market just to say they weren't copying apple. If Apple releases one, obviously it will have an amazing ux.
 
richsadams said:
They are the "enemy", except to those that have the same lack of a moral compass...again, IMHO of course. ;)
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Or those that realize that no company is without their failings. That every company is out for your wallet. And that ultimately one should use the products that work best for them

IMHO of course ;)
 
ck2875 said:
Yeah, I honestly do not get why it was a race to make / own the smallest device in the 2000s, which seemed to peak at the Razr, and then the collective mob somewhere decided that owning the biggest phone would be even cooler.
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The focus changed from small portable form factor to more screen real estate.
 
Man, this how Apple vs Samsung thing is getting old. They stole this and they stole that, blah blah blah. Let's be real, they all steal from each other. Apple borrows from them and they borrow from Apple. I'm just happy that they are pretty much neck and neck with each other. If it wasn't for close competition all these companies would just be coasting. I for one am happy Samsung Galaxy phones exist because it's pushing Apple harder than they would have had to. My iPhone 5 is better because of this. Now hopefully these big phones make Apple make the next iPhone with a screen a little bit bigger.
 
It's a great commercial...until you see that "thing" on the chick's arm....when the iWatch comes out, they should play this commercial in its entirety...then have someone with a nice looking, real functional iWatch....
 
DipDog3 said:
Samsung should have waited until Apple released their iWatch and copied it, instead they wasted all that time and money on a watch that no one will buy/use.

I haven't seen a positive review on the Galaxy Gear. Is there one?
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It's an anti litigation measure. Samsung wants as much of a foundation as possible to avoid Apple lawsuits.

Either way, whatever the iWatch is, Samsung will try and clone it, but say, "our watch came first"

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charlitos said:
If you are going to rip off Apple's classic commercial for god's sakes at least have a decent product to back it up.
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And no Power Rangers...
 
Technarchy said:
It's an anti litigation measure. Samsung wants as much of a foundation as possible to avoid Apple lawsuits.

Either way, whatever the iWatch is, Samsung will try and clone it, but say, "our watch came first"
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This is almost as sure as death and taxes. Well see a complete overhaul of GEAR once the iWatch is released (if it exists). I'd bet my house on it!
 
When they make it right, no doubt I'll want one.

Samsung's first iteration needs some work, however. It's bulky, gaudy and the camera looks daft.
 
I'm guessing less than 10,000 sold in the US at full price before the end of the year. I think even the most early adopter Samsung Fanboy knows a beta when it sees one no matter how much ad support.

And ripping off the commercial format is pathetic and hilarious.

They might as well keep it up and start a division called "Pear" or some other fruit. I mean why stop here?
 
I haven't heard any reviews on 'The Pebble'. Does it suck or blow? Ah, does it work with iOS 7.x? I'm ready to give up on the Apple 'iWatch' and need something soon because my TAG is dying.:(

Thanks...

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CJM said:
the camera looks daft.
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Yeah, is it a wart, a pimple, an Alien birthing/popped from your wrist? It looks... 'First Gen'...:D In a month, likely stone age...
 
the problem with wearables is …

the watch or accessory has to be somehow attractive and able to attract all kind of users , fashionable , able to stand the users every day movements ,strong and at the same time practical and of good design . I was using the Nike fuel band and after an year of everyday use it gets old , cause u want to wear something different . I have different watches that match what I like to wear at the time. This is not an easy task for a designer , but , that said , I m sure that if there is an iWatch being developed , all those different angles are being explored …:cool:
 
Icculus said:
The best that I have seen personally was when they had a kiosk in the mall like 20 yards from the apple store, and they were targeting people leaving the apple store trying to sell their goofy tablets and such, and they were dressed like apple employees as well. They had like 20 people at the kiosk and at most 5 customers the time it took me to drink my Latte....and none of those 5 people bought anything, wonder if they just went to the apple store and bought an iPad...
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Drinking a Latte , wow, you are such a hipster. Lolzcatz
 
portlandia said:
It's funny seeing all the Apple fanboys here. I use Apple products, I have an iPhone, a Macbook, and an iPad but I don't hate on Samsung like you guys do. I'm not sure if you guys know this but people's reaction to the first iPhone wasn't so warm either. Back then, Blackberry and Nokia (Kings and queens of the smartphone market) laughed at their feeble attempt to try to gain market share. Now, they're nowhere to be found and Apple and Samsung are ruling the cellphone market.

THIS IS A HOMAGE TO THE FIRST IPHONE COMMERCIAL.

It was designed to be a starting point to a technological revolution -- just like the iPhone did back then. The only reason why fanboys are fanboys is because they think that the iPhone is being threatened and is now the underdog. That's also why there are Android fanboys -- for the longest time, it was an underdog and people generally cheer for the underdog.

You don't see a shampoo commercial and say that "OHHH!!! They copied that other shampoo commercial by showing the flowy hair!" It's marketing, guys. It's even the point of the ad, sometimes, to either make fun of or pay homage to another ad.
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That's an interesting take of the situation, however based on how much Samsung copied in the past and also how they made fun ads mocking Apple just a few months back, I doubt they suddenly agree the iPhone was the milestone device and are suddenly paying homage to the ad. Even if they are paying homage to the ad, it would be a bad PR move given all the controversy around Samsung. It seems more like Samsung is at it again, drawing "inspiration", from its closest competitor.
 
What else would you expect from a company best known for copying every move from Apple? :)
 
Clearly it's time for Apple to step up it's game or get run over.

I know Apple can do it, the question is will they?

Apple's ego is clouding their ability to accept reality. No company stays on top forever.
 
Another Samsung parasite

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This post refers to the commercial “A Long Time Coming”


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I enjoyed the Galaxy Gear commercial, I just thought it was sloppy. Calling it a homage is generous. I think it's more a ‘delayed ripoff’.

As much as I liked the commercial's montage, its intent is misguided. It doesn't make a strong reference or present a better alternative. It just leans on the iPhone ad's montage format without adding much new. And it comes off worse than the iPhone ad by not understanding what made the original work (as if Samsung doesn't lean on Apple enough.)

The Galaxy Gear ad wouldn't exist without the iPhone ad before it. It's like how the Galaxy phones and tablets are based on iOS devices. And it uses the format of the iPhone ad to advertise in a similar product category. So I see why people dismiss this ad as a ripoff. Still, I don't think it's a straight ripoff because of its timing and attempt to be original. But those qualities hurt it, too.

A pure ripoff would intend to confuse its audience or dilute the influence of the original. It can't have those effects because much time has passed. But its timing works against it, too. It's been so long since 2007 (in tech years and advertising years), that iPhone ad is gone from the minds of the public. Consider how much stronger a well-timed riff on the Mac vs PC campaign would be, or even a spoof of Apple's current ads. This reference will be lost on most, so the ad loses merit.

So how does the Galaxy Gear ad not understand what made the iPhone ad work? The problem is its transition from past to present. The iPhone was shown in contrast to the pas; instead, the Galaxy Gear is shown connected to it.

The iPhone ad shows a series of traditional phones being used in lively, familiar clips, followed by a new device standing silently in the dark. The iPhone was presented in stark contrast, in appearance and in sound, to the montage of old phones. The ad's message was clear – you're familiar with those clips, you're familiar with those phones, and this thing is different.

The Galaxy Gear ad fails because it bogs itself down with the past. It shows a series of wrist communicators used in familiar clips, followed by the Galaxy Gear of today. The ad's message is clear – Galaxy Gear is like something from science fiction, made real. And that's the problem – they're connecting the Galaxy Gear to a series of hokey clips. The subtext says the Galaxy Gear isn't something to take seriously, and at worst, it's an antiquated idea.

Overall I think this ad is typical of Samsung. It doesn't go beyond the precedent; instead, it's just a parasitic variation.


************


I just saw the other Galaxy Gear commercial, “Evolution” I thought it was much better (great shots of the sci-fi gear, especially with the sound clips), but the subtext is still tied too much to fiction. And the Gear itself looks boring by comparison.


.
 
ayale99 said:
Stealing? Not really. The "evolution through time around a common theme" template has been done many times before, even before Apple.
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Neither ad used the "evolution through time around a common theme" template. They both used the "old movie/TV show nostalgia" template.

Templates: Learn Them, Know Them, Live them.
 
Frign said:
It's too long. They could've made it more more "exciting" by cutting out some parts.
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I agree. I found it kind of tedious. It picked up at the end. But I felt like they spliced together every clip they could find of a smart watch. Or wrist phone. Or whatever. The idea was that somehow the new product is somehow like these old sci-fi ideas... literally.

The iPhone ad was quite different in spirit. It was really about the word "hello" and other, synonymous phone greetings. It's how Apple has introduced products before, starting with the Mac-- a friendly greeting, here in the context of a phone call. So the ad was really saying this was a phone, but not much else about it, except that it was the kind of friendly, comfortable device you could expect from Apple. Not sci-fi at all.
 
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