agree completely....ridiculous...
Many cities have historic area's. In Boston, businesses in "Beacon Hill" must follow aesthetic guidelines; signs have to be wood with yellow letters on a green background. Buildings must remain relatively untouched, and any new construction must be approved by an appointed committee. This ensures the historic elements are preserved. The same applies to Union Square. This isn't new, and may seem extreme in some instances. Yet Apple retail locations are extreme in comparison to other companies; very modern, open, neutral and simple. One might believe it benefits from its simplicity by blending in, however in many instances it is just the opposite.
Imagine your neighbor built a giant windmill in their front lawn, or added a large addition to their front. Home owners still need town approval for certain renovations, even on their own property.