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Second Round of iPhone 4 Launches Begins in Australia

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As announced by Apple CEO Steve Jobs earlier this month and confirmed in a company press release earlier this week, Apple has begun its second round of iPhone 4 launches, bringing the device to 17 new countries. Countries in this round of launches include Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland.




Cutting an iPhone 4 cake at Telstra's Sydney launch party
The Sydney Morning Herald offers coverage of the launch in Australia, where a number of Apple's carrier partners one-upped the company's 8:00 AM retail store openings by launching the iPhone 4 at midnight local time.
But in the race to score the most customers, Optus, Telstra and Vodafone/3 bent over backwards to ensure the wait was an event in itself. Singer Kelly Rowland greeted customers at Optus, Vodafone plied its faithful with free booze and Telstra offered fine cuisine.

Sources say each telco has received only about 12-13,000 iPhone 4 units in the first batch, and with Optus alone getting over 100,000 pre-order customers, stock is likely to run out within days.
Things appear to be going less swimmingly in New Zealand, which is two hours ahead of Sydney. According to local reports, Apple's deal with Vodafone has been canceled in that country as all mentions of the device disappeared from the carrier's site yesterday and no launch plans had been announced. We also received word that Vodafone has posted signs in its stores this morning stating that the launch will not be taking place today.

The change would appear to leave customers scrambling, with unlocked iPhone 4 models at unsubsidized prices set to be available through Apple's online site as their only option in that country, although rumors also suggested the device might be available through other retailers there.
A Vodafone spokesman declined to comment and directed questions to Apple, whose representatives have not yet returned nzherald.co.nz's calls.

But it is understood that Apple's deal with Vodafone is off and the gadget won't be available from New Zealand stores tomorrow, only online from Apple.

Then again, another rumour gaining ground on Twitter is that retailer JBHiFi will be selling the iPhone 4 tomorrow.
South Korea had also been originally scheduled to be included in this wave of launches, but Jobs announced at the iPhone 4 press conference earlier this month that the launch there would be delayed as the company continues to seek government approval of the device there. Government officials have disputed that notion, however, claiming that Apple has yet to even submit the iPhone 4 for approval.

At the iPhone 4's introduction at Apple's Worldwide Developers Conference in June, Jobs announced that 24 unspecified countries would be included in a third round of launches set for August, with an additional 40 countries set to see the iPhone 4 in September, bringing the total to 88 countries. It is unknown, however, whether Apple is still planning to adhere to that schedule.

Article Link: Second Round of iPhone 4 Launches Begins in Australia
 

Polo5

macrumors regular
May 2, 2008
112
0
But in the race to score the most customers, Optus, Telstra and Vodafone/3 bent over backwards to ensure the wait was an event in itself. Singer Kelly Rowland greeted customers at Optus, Vodafone plied its faithful with free booze and Telstra offered fine cuisine.
It would be nice if AT&T would do those type of things for the U.S customers lol :p well I guess since they dont have the pressure from other carriers they can do whatever they want with the customers hehehe
 
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Salacion

macrumors 6502a
Apr 8, 2010
810
0
If they put as much effort into making the iPhone as they did the cake, there probably wouldn't be antenna issues.
 
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davidrobert

macrumors newbie
Jul 29, 2010
1
0
Duh

Classic apple media tactics - ship a tiny amount of units for the sole purpose of being able to send out a press release saying they're new product is 'sold out'.

I'm getting mine today in Canada.
 
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NebulaClash

macrumors 68000
Feb 4, 2010
1,810
0
What a shame that no one wants an iPhone 4 now that the disaster of Antennagate has made people realize the iPhone is a piece of junk and Steve Jobs is a liar.

Oh, wait...people are still lining up to buy this thing, huh? Guess you can't believe all the tech news you read online.
 
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pknz

macrumors 68020
Mar 22, 2005
2,478
1
NZ
Yeah its seriously cocked up in NZ.

No one knows if there are iPhones or where or at what price.
 
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Mystic385

macrumors member
Nov 8, 2009
57
0
In New Zealand things seem to have gone a little wrong. Not only is the usual Apple supported Vodafone not selling the iPhone 4 but also Apple's online store in New Zealand also isn't selling the phone.

It seems that it may not be an Apple Vodafone contract problem but more a case of there are no phones?

Priceless really. A phone launch without phones available from anyone.

Vodafone says call Apple for an answer.
Apple says .... well no response at all.

Can someone email Steve, to tell his Apple people in NZ to tell the people down here through the media what's happening. It would be nice to know.

I'm looking forward to hearing what happened. LOL>
 
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appleguru1

macrumors 6502
Mar 13, 2003
307
4
Cheers from the front third of the queue outside the George St Apple store in Sydney at 6AM! I waited to buy my iPhone 4 until I got to Australia because I wanted to buy it unlocked! Apple has been very nice so far; they gave umbrellas to the first 10 or so people in line and the staff showed up at around 4AM to hand out warm muffins, bottled water, hot chocolate, and pastries. A nice fellow in the line has been offering to cut anyone sims that need it. Two hours to go until doors open! (8AM).

...The carriers did midnight launches... it/s kind of unfair to see people walk by with telstra bags and iphone 4s in hand :( ...then again, I remember their just like the US ones.. locked. (Though at least the carriers will unlock them for a fee here...)
 
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cycomiko

macrumors 6502a
Oct 14, 2008
506
434
they can have some dingis cutting a cake in a country two hours behind us, but cant get us some bloody phones.
 
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rogick22

macrumors newbie
Jul 12, 2010
2
0
We have been completely screwed over in New Zealand. There has been NO communication since s jobs said it would go on sale today, 30 July
 
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peterdevries

macrumors 68040
Feb 22, 2008
3,146
1,134
Amsterdam, The Netherlands
Classic apple media tactics - ship a tiny amount of units for the sole purpose of being able to send out a press release saying they're new product is 'sold out'.

I'm getting mine today in Canada.

They are selling a million every few days. How many factories on this planet do you think are committed to producing iphone's?

If Apple would have waited another few months to start selling with large stock, you would be complaining that they were too late. :rolleyes:
 
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pknz

macrumors 68020
Mar 22, 2005
2,478
1
NZ
We have been completely screwed over in New Zealand. There has been NO communication since s jobs said it would go on sale today, 30 July

That is incorrect, there was also a press release earlier outlining that it would be on sale from the Apple Online store in NZ and authorised resellers on the 30th, and the price of the 16GB.
 
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appleguru1

macrumors 6502
Mar 13, 2003
307
4
We have been completely screwed over in New Zealand. There has been NO communication since s jobs said it would go on sale today, 30 July

FWIW apple didn't give Australia any real info either... only info came from their retail page (which.. doesn't exist in NZ since presumably there are no first party apple stores there)...
 
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