Mine just arrived yesterday and I popped it on right after work. As has been mentioned, the tacky side is the one labeled "BACK #2". Makes no sense to me... wonder if this was a mix-up in manufacturing or what. I used the "steamy bathroom" method and it worked very well. I did get one small piece of dust on the upper left that I thought I could live with. An hour later I threw caution to the wind and pulled the screen up. It does come off without damage and I was able to remove the dust with a bit of tape. It went down almost perfectly, had some slight bubbling around the edges (like some of the pics on page one of this thread), but it has all disappeared as of this morning.
The buttons are another story. I screwed up placing that thing down (the square was crooked) and they do not come up without being destroyed. One of them left a bit of residue as well, which I had to pick up with some rubbing alcohol and Q-tip. I ended up slapping the pink one on my fiances phone. It was very easy without the raised glass of the protector in my way. The moral of the story is to just put that thing on before you place the screen protector. They do feel really good, surprisingly, and would want one now even without the screen cover.
I see two possible situations in terms of people having trouble removing this thing. Either people are pulling this thing up way too fast (the more likely scenario IMO), or they changed something with how this stuff sticks down.
My verdict: At this point this is the best screen protector I have ever used, bar none. I had a zagg before this, which seemed to offer great protection, but terrible clarity and feel. I suspect this will offer just as good protection but with absolute clarity and a smooth, glass feel. We will see how it stands the test of time, namely scratches. I am using it with the Belkin Essential 050 case without absolutely no issues. I can see this screen cover causing problems with slider type cases, but I have never been a fan of those myself. I would seriously consider rocking just a bumper if SGP came out with a back cover for this thing. If I had to guess, I would think that the camera flash is what is holding them back.
I do have one small gripe... that's the price. You are getting a premium product, in premium packaging, etc. However, there are no instructions to speak of and, as mentioned, the labels are pretty bad (who peels something labeled #2 first?). Also, they wanted almost $7 shipping straight from their site. It came in a flat rate. At MOST this cost them $5 (I ship via paypal myself often). I have trouble swallowing a handling fee when the product is already $28 by itself. There are some for $30 shipped on eBay, though the catch seems to be they all come from out of country. Went ahead and ordered one for the fiance, and will have to see how long it takes to get here. Hopefully it's the legit product and not some knock-off.
