Shortage of OLED-Making Machines Could Potentially Impact Production of 2017 iPhone

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 21, 2016.

  1. Sasparilla macrumors 65816

    Joined:
    Jul 6, 2012
    #51
    We'll have to see of course. This is going to be a 3rd option (by rumors) with edge to edge display size of the Plus but nearly in the normal iPhone size - while also bringing out the regular 7s and 7s Plus (even if they call them 8's). So they'll undoubtedly charge more for this OLED option....maybe with the price high enough, demand will be tamped down and all the peons (myself included) will get regular (non edge to edge OLED) 7s's.

    Since this (edge to edge iPhone display) was broadcast for the last several years Samsung is pushing to have this for their s8 in March and since all their production is already OLED they could do it for their whole s8 offering (making it difficult for Apple in Sept. to push this on the market as only a higher end offering). Time will tell.
     
  2. cardfan macrumors 68000

    Joined:
    Mar 23, 2012
  3. weup togo macrumors 6502

    Joined:
    May 6, 2016
    #53
    This is exactly what happened. Jony's ultimate iPhone is a featureless rounded slab, the elemental form, if you will. Apple chose to ship the iPhone 7 as a half-measure with some of the most controversial but necessary features of the 8, so that it would get all the bad press.

    • Eliminating the 3.5mm jack and beefing up wireless audio capabilities lets them remove one mechanism and hole.
    • Eliminating the mechanical home button with the fake one lets them remove another
    • iPhone 8 will eliminate the Lightning port. You will have wireless/magnetic inductive charging for power, W2/bluetooth for audio.
    • TouchID will be embedded directly into the glass face, which will cover the entire surface to the rounded edges on all sides.
    • They will eliminate the mechanical buttons for volume as well.
    The end result is a smooth rounded glass object that feels great in the hand, and interfaces with the world wirelessly. It's the most ambitious redesign ever. Unfortunately Tim is a ****-up so it is going to end up having severe supply constraints as this article speculates, or serious quality issues from being rushed to market too soon.

    I will be selling all of my stock before its announcement.
     
  4. JosephAW macrumors 68020

    JosephAW

    Joined:
    May 14, 2012
    #54
    Just get the guys who made the sapphire glass for the iPhone 6 to make the OLED displays... oh wait a minute... never mind.
     
  5. cardfan macrumors 68000

    Joined:
    Mar 23, 2012
    #55
    Yep, yep.
     
  6. Chupa Chupa macrumors G5

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #56
    The threading of the 2017 iPhone narrative needle to brainwash us that technological constraints "force" Apple to develop a new, more limited, flagship model tier with an even higher price than the current Plus. I'll be the first to admit I have no clue how OLED displays are made, but it's not brand new tech and Apple must have been thinking about OLED for longer than a month before the iPhone 7 shipped. Again -- I thought TC was suppose to be a master of the supply chain and logistics.
     
  7. Col4bin macrumors 68000

    Col4bin

    Joined:
    Oct 2, 2011
    Location:
    El Segundo
    #57
    Shortage of OLED Making Machines Could Potentially Impact Production of 2017 IPhone

    Cue the 7S!
     
  8. dmylrea macrumors 68030

    dmylrea

    Joined:
    Sep 27, 2005
    #58
    No, it sucks for Apple customers who have to wait weeks or months for a new product. Airpods just came out they're backordered until FEB. iPhone 7 Plus was (or still is?) backordered for months.

    Maybe Apple could take of their billions in cash and make some factories to build their products?
     
  9. lordofthereef macrumors G5

    lordofthereef

    Joined:
    Nov 29, 2011
    Location:
    Boston, MA
    #59
    I can imagine this thing is going to be far more popular than ever, particularly if even half of the rumors about it hold true.
    --- Post Merged, Dec 21, 2016 ---
    Perhaps. The company would have to make the conscious decision to go into manufacturing though. It may be simply an issue of logistics. I certainly couldn't begin to fathom what it takes. I can't imagine it hasn't been discussed.
     
  10. Sasparilla macrumors 65816

    Joined:
    Jul 6, 2012
    #60
    That's okay, I'll take my iPhone only sapphire glass camera lens covers that have been there for several generations any day over the plastic ones every one else gives their customers. Too bad its only lens covers, but its worth it from that.
     
  11. AppleScruff1 macrumors G3

    AppleScruff1

    Joined:
    Feb 10, 2011
    #61
    Welll then that settles it.
    --- Post Merged, Dec 21, 2016 ---
    Yes, and for this reason it is difficult to have the latest tech.
     
  12. V.K. macrumors 6502a

    V.K.

    Joined:
    Dec 5, 2007
    Location:
    Toronto, Canada
    #62
    I remember reading very similar things a year ago about why iPhone 7 would not have OLED screens. Surely Apple had enough time to plan how to deal with this issue for iPhone 8.
     
  13. Jessica08 macrumors 6502

    Jessica08

    Joined:
    Nov 2, 2015
    Location:
    Roll Tide
    #63
    Kinda off topic, but isn't Apple and Samsung in some kind of lawsuit against each other, but yet they work together? Or Apple uses their products? Weird.
     
  14. DogHouseDub macrumors 6502

    DogHouseDub

    Joined:
    Sep 19, 2007
    Location:
    SF
    #64
    Surely all those 1/4 stereo jack-making machines can be repurposed for this...
     
  15. dumastudetto macrumors 68040

    Joined:
    Aug 28, 2013
    #65
    Apple should have a special launch price at say $300 above the normal price for those who absolutely need to own these new iPhones on day one. Nothing wrong with Apple profiting from insane demand, and it's a price many of us would be willing to pay in order to guarantee an iPhone at launch. Once demand cools the price can go back down for the normals.
     
  16. littyboy macrumors 6502a

    Joined:
    Jun 12, 2009
    #66
    I feel like this is now part of a marketing scheme. There's always an announced "shortage," and next thing you know, sales of XXX have surpassed previous models. Happens EVERY year.
     
  17. Analog Kid macrumors 601

    Analog Kid

    Joined:
    Mar 4, 2003
    #67
    It's not personal, Sonny, it's strictly business.
     
  18. tech4all macrumors 68040

    tech4all

    Joined:
    Jun 13, 2004
    Location:
    NorCal
    #68
    Why not $1,000? Or even $10,000? That'll help Apple's profit margins and that's all that matters.
     
  19. bushman4 macrumors 68020

    Joined:
    Mar 22, 2011
    #69
    Don't expect to much for the iPhone 8...............and you won't be disapointed

    Enough said.
     
  20. Denmac1 macrumors 6502a

    Denmac1

    Joined:
    Apr 22, 2007
    Location:
    Lost in Space
    #70
    Supposedly. SJ chose TC as he was the 'master' of supply logistics. From my observations, this was passed down to Jeff Williams (please correct, if wrong)., and now, as always, we will have a predetermined shortage of product.
    Outside of the 'white' iPhone, I don't know of any other delay (outside of the Air Pods) in product. From past observations, we appear to have a repeat of past releases....Hmmmmm.
     
  21. PBRsg macrumors 6502

    PBRsg

    Joined:
    Aug 12, 2014
    #71
    I agree with you about Samsung's QC. I have had some bad experiences and so have others that I know.
     
  22. dumastudetto macrumors 68040

    Joined:
    Aug 28, 2013
    #72
    A $300 launch premium seems about right to me.

    This isn't just about profits. It is also helping Apple's most loyal customers to get their hands on the latest tech ahead of everyone else, and also hinders the game some play buying and flipping products on auction sites for an easy profit.
     
  23. tooltalk macrumors 6502

    Joined:
    Jan 15, 2015
    Location:
    NY, NY
    #73
    Apple wouldn't have $230B in the first place if they had invested all their profit in basic research / manufacturing / R&D. Apple lets everyone else do much of the heavy lifting.
    --- Post Merged, Dec 21, 2016 ---
    But that's what drives Apple's success -- the perception of scarcity and exclusivity.
     
  24. Tech198, Dec 21, 2016
    Last edited: Dec 21, 2016

    Tech198 macrumors G5

    Joined:
    Mar 21, 2011
    Location:
    Australia, Perth
    #74
    haha..yep... I think that's solid in cermet now.
     
  25. quietstormSD macrumors 6502a

    quietstormSD

    Joined:
    Mar 2, 2010
    Location:
    San Diego, CA
    #75
    It feels like Apple is leaking rumors to tamp down expectations of the next iPhone (again)
     

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