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This is exactly what happened. Jony's ultimate iPhone is a featureless rounded slab, the elemental form, if you will. Apple chose to ship the iPhone 7 as a half-measure with some of the most controversial but necessary features of the 8, so that it would get all the bad press.

  • Eliminating the 3.5mm jack and beefing up wireless audio capabilities lets them remove one mechanism and hole.
  • Eliminating the mechanical home button with the fake one lets them remove another
  • iPhone 8 will eliminate the Lightning port. You will have wireless/magnetic inductive charging for power, W2/bluetooth for audio.
  • TouchID will be embedded directly into the glass face, which will cover the entire surface to the rounded edges on all sides.
  • They will eliminate the mechanical buttons for volume as well.
The end result is a smooth rounded glass object that feels great in the hand, and interfaces with the world wirelessly. It's the most ambitious redesign ever. Unfortunately Tim is a ****-up so it is going to end up having severe supply constraints as this article speculates, or serious quality issues from being rushed to market too soon.

I will be selling all of my stock before its announcement.

Got one more: Simless
 
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I haven't considered an OLED/AMOLED screen phone since I saw the hopeless shift in colours after several months with the technology when I used to have an HTC Desire and then a Samsung/Google Galaxy Nexus. I wonder if R&D solved this issue.
 
Whatever apologies work these days ... I really don't care.
Apple was probably asking for a specific production scale and the suppliers said:

"No problem, but you have to pay extra if you allocate our complete capacity."

Tim Cook said:

"No way. I cheap supply chain is paramount. I pay as little as possible."

... and we get the iPhone 7S with the same display, just a little more QA on the LED's used for the backlight.

PS: The spectrum of the LED's used is the most important factor of an LCD.
The rest ist just filters that block light and marketing.
 
I thought Timmy's strong point was managing the supply chain

If he can't do that properly , what's the point in him being around ?
 
Micro-LED to the rescue ...

Micro-LED is kind of like the Liquid Metal of displays. Sounds neat, but so far impossible to manufacture in quantity at a decent price.

I thought Timmy's strong point was managing the supply chain

If he can't do that properly , what's the point in him being around ?

That was his job back when Cook was COO.

He's been CEO instead for at least the last five years, and someone else has been managing the supply chain.
 
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I hope they don't include a 3.5mm headphone jack when they make these machines. It could be so much cheaper if they don't. And probably water resistant too!
 
I wouldn't blame Apple for shortages like these, think of it this way, in all human history there has been no demand for a single product like this one. All people, religions, races, countries, old, young, with all different languages want an iphone and want an iphone the first week its released. Give them a break.

Even on the Android side its a bit divided between Samsung, Google, Huawei, HTC, and others.
 
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Oh Look Expected Delays :p

Welp, look at the bright side. I can order a few extra and add to the thousands Apple's launches gave me this year in reselling. Apple's money pods were a hit and surprisingly easy to get despite Apple's intentional online delay trick.
 
I haven't considered an OLED/AMOLED screen phone since I saw the hopeless shift in colours after several months with the technology when I used to have an HTC Desire and then a Samsung/Google Galaxy Nexus. I wonder if R&D solved this issue.
HTC desire was lcd, good story tho bringing something that's 6 yrs old.and suggesting it's relevant.
 
Apple should have a special launch price at say $300 above the normal price for those who absolutely need to own these new iPhones on day one. Nothing wrong with Apple profiting from insane demand, and it's a price many of us would be willing to pay in order to guarantee an iPhone at launch. Once demand cools the price can go back down for the normals.
The normals? Really Tim? Do you consider your self special when you buy the same ME Too handset that millions of other people have bought...
 
I love how the majority of MR posters will blame Apple for this, i.e. "There's an excuse for every single shortage..." Sucks to be Apple these days, well, except for the millions of products they continue to sell.

In your opinion, when a company designs a phone that is unable to be manufactured to the quantities needed (because of supposedly known manufacturing limits), whose fault is that?
 
$85 million a piece! Hot damn. For anyone suggesting Apple get into manufacturing, this is one of the reasons I think this idea is dumb. Manufacturing is cost intensive and ongoing considering the need to re-tool when introducing new tech. That's not including R&D and other stuff. It would eat profits like a lumberjack convention at a buffet.

$85 million? A piece? GTELHOH (get the ever loving hell outta here)

I was shocked by that price, too!

I do think Apple should enter the marketing of designing their own manufacturing workflows. The original Macs back in 1984 did this! Macs making Macs. And I think Apple could bring some future-safe processes to the scene, so "retooling" would be a problem of the past.
 
$85 million a piece! Hot damn. For anyone suggesting Apple get into manufacturing, this is one of the reasons I think this idea is dumb. Manufacturing is cost intensive and ongoing considering the need to re-tool when introducing new tech. That's not including R&D and other stuff. It would eat profits like a lumberjack convention at a buffet.

$85 million? A piece? GTELHOH (get the ever loving hell outta here)

Well your statement would assume that the companies that Apple is buying from are losing money, which isn't true, they are making money, and therefore if Apple did the exact same thing that they did then they would make money also. The risk for Apple is very low because they wouldn't need outside customers at all. This is especially true with proven technology like this, Samsung has been using it for years. Unlike their sapphire manufacturing that was new technology and therefore a big risk if it didn't work out, but they proceeded to buy those machines anyway.
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I was shocked by that price, too!

I do think Apple should enter the marketing of designing their own manufacturing workflows. The original Macs back in 1984 did this! Macs making Macs. And I think Apple could bring some future-safe processes to the scene, so "retooling" would be a problem of the past.

its a 328 foot long machine with what I am sure is extreme complexity. Only one company in the world can make it, it is an important machine for these companies to own and they only make 10 per year...$85 million seems like a bargain!
 
This guy: Whine, whine, Steve Jobs, whine, lie, whine, rose colored glasses, whine, whine, my leg, whine, whine, *probably not reading article but complaining in general*

Me: TL;DR


TL;DR version:

iPhone Performa version and iPhone quadra version coming out next year.
No new macs.
Tim is too busy trying to "fix" Donald Trump he can't be bothered to make insanely great products.
All the smart people leave Apple.
Rinse and repeat.
 
I was shocked by that price, too!

I do think Apple should enter the marketing of designing their own manufacturing workflows. The original Macs back in 1984 did this! Macs making Macs. And I think Apple could bring some future-safe processes to the scene, so "retooling" would be a problem of the past.
Three things. 1. My comment was about Apple's margins being affected by the manufacturing overhead. 2. Apple has no experience in manufacturing. I seriously doubt they could bring anything to the table. 3. There's no such thing as future-safe processes. Every manufacturing concern has to continually upgrade their equipment. Manufacturing is cost intensive; leading me back to my comment about Apple's margins. Manufacturing would make those margins suffer.

Well your statement would assume that the companies that Apple is buying from are losing money, which isn't true, they are making money, and therefore if Apple did the exact same thing that they did then they would make money also. The risk for Apple is very low because they wouldn't need outside customers at all. This is especially true with proven technology like this, Samsung has been using it for years. Unlike their sapphire manufacturing that was new technology and therefore a big risk if it didn't work out, but they proceeded to buy those machines anyway.
So much wrong here. First, my statement assumes none of that. My statement has absolutely nothing to do with the machine manufacturer losing money. That's irrelevant. Lower risk? Uh, that's not how it works. Risk is mitigated when it's spread. If Apple was Apple's only customer and something went wrong, Apple would be up the creek. That's why Apple tries to have multiple suppliers for components - risk mitigation. Your GT Advance comment proves my point. Apple was going to be the only customer. It didn't work. Apple bore the brunt of that decision alone. It occurred to me that you might be incorrectly thinking that I was talking about Apple making these machines. I'm not. My comment was about Apple purchasing them and manufacturing their own panels. Just so that we're clear.

its a 328 foot long machine with what I am sure is extreme complexity. Only one company in the world can make it, it is an important machine for these companies to own and they only make 10 per year...$85 million seems like a bargain!
Bargain? I don't know about that. Bargain relative to what? I was simply looking at that number as a stand alone entity.
 
I haven't considered an OLED/AMOLED screen phone since I saw the hopeless shift in colours after several months with the technology when I used to have an HTC Desire and then a Samsung/Google Galaxy Nexus. I wonder if R&D solved this issue.


Lol dude those devices are from like over 5 years ago, OLED has came a very long way since then and looks absolutely stunning
 
Par for the course. Bet they just decided on OLED displays months rather than years ago.. hence the shortages. /s

But in previous years Apple either fixed it or did something different. Failure was not an option. Today failure is perfectly ok as long as its not Apple's fault.
 
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