Steve Jobs in Opening Interview Session at D8 Conference

[cvaldes]

why not give people CHOICE (that's a great concept isn't it?) - users would be able to disable the plug in if not satisfied with its performance or if system resources needed to be used efficaciously (i.e. extend battery life)....

Nah, Joe Consumer is not going know what's draining his smartphone battery.

That's why manufacturers of other smartphones have been reluctant to offer Flash. That's also why the Mozilla Foundation dumped Flash support before they shipped Firefox Mobile for Maemo devices.

 

[eVolcre]

Not necessarily. What's the point of building a search engine? To sell advertising, right? Only way to make money. Now that you have a large number of people stuck in the app world (iphone, ipad, AppleTV maybe) maybe his ultimate goal is to actually get people off of using a browser at all - in the device space. Serve up ads using iAd within the aps. Should be more money there than google's keyword ads ...

eV

We discovered something -- people are going into apps. They're not just going onto to websites. And people love apps. This is an entirely new thing -- they aren't using search, they're using apps like Yelp.

 

[Pink∆Floyd]

Steve:You know, when this whole thing with Gizmodo happened, I got advice from people who said 'you gotta just let it slide, you shouldn't go after a journalist just because they bought stolen property and tried to extort you.' And I thought deeply about this, and I concluded the worst thing that could happen is if we change our core values and let it slide. I can't do that. I'd rather quit.

Gizmodo and that asian guy should feel like total douches for doing what they did...

 

[AppleFreak89]

7:32PM Walt: Okay, one theme we want to ask about here is privacy. Sorry Mark. There seems to have been a spate of mistakes or false starts... Facebook, Buzz...

Steve: Or Google's WiFi collection.

Ouch!


what is this referring to?

 

[firewood]

why not give people CHOICE...

It takes engineers to give people a choice. Would you rather your limited number of engineers to work on (in your opinion) good choices or bad choices?

 

[Berio]

I didn't say it was unconstitutional ... I'm saying he's a censor!!!!! The guy won a bloody Pulitzer Prize for his work ----

i can choose not to sell certain books in my bookshop, regardless if the authors are putlitzer prize winners, nobel prize winners, booker prize winners.

what's your problem with that?

 

[SleepyHead157]

7:26PM Steve: You know, when this whole thing with Gizmodo happened, I got advice from people who said 'you gotta just let it slide, you shouldn't go after a journalist just because they bought stolen property and tried to extort you.' And I thought deeply about this, and I concluded the worst thing that could happen is if we change our core values and let it slide. I can't do that. I'd rather quit.


Way to go Steve... I'm with you.

That line right there will get a lot of respect from many people in the industry, even those that hate Apple and its closed system.

 

[Thex1138]

Any New product Demo's?

Did Steve bring out an iPad?
Usually he does some new feature demo of what's coming soon...

Have to wait to watch the video tonight...

 

[legalnut]

Nah, Joe Consumer is not going know what's draining his smartphone battery.

That's why manufacturers of other smartphones have been reluctant to offer Flash. That's also why the Mozilla Foundation dumped Flash support before they shipped Firefox Mobile for Maemo devices.

why is Chrome baking it right into the browser then? It seems to me they have the "resources" to make it work ....

 

[Animalk]

For those that don't quite get what Steve means by the truck analogy, here's my take:

Desktops and laptops will slowly become tools for content creators and devices like the IPad and the IPhone (the new personal computers) will become for content consumers.

This is already clear when you look at Desktop sales vs laptop sales data over the last 3 years. The same will eventually happen with laptops and more portable devices. It's inevitable really because we all want what's more convenient.

 

[jaykk]

why not give people CHOICE (that's a great concept isn't it?) - users would be able to disable the plug in if not satisfied with its performance or if system resources needed to be used efficaciously (i.e. extend battery life)....

Its the same "Choice" that made PC laptops bulky (and less battery life) with floppy drives and parallel ports till recently.

They will keep buying those parallel printers and floppy disks. Sometimes you have to just say "NO" to things.

 

[i.mac]

why not give people CHOICE (that's a great concept isn't it?) - users would be able to disable the plug in if not satisfied with its performance or if system resources needed to be used efficaciously (i.e. extend battery life)....

you've got the choice.

What you want is to force your views into someone else's sandbox... and since you cannot do that, then you call it lack of choice. But in reality, there are so many other sanboxes to deep your self into... you have choices.

you simply want to force your 'choice' into this particular sandbox...

See the two words 'force' and 'choice' in the same sentence? This is why you and many like yourself come across as folks that lack understanding.

 

[jaykk]

why is Chrome baking it right into the browser then? It seems to me they have the "resources" to make it work ....

Google just wants to sell more ads, and flash is their best bet "now". Steve thinks about the future.

 

[azsprty]

7:26PM Steve: You know, when this whole thing with Gizmodo happened, I got advice from people who said 'you gotta just let it slide, you shouldn't go after a journalist just because they bought stolen property and tried to extort you.' And I thought deeply about this, and I concluded the worst thing that could happen is if we change our core values and let it slide. I can't do that. I'd rather quit.


Way to go Steve... I'm with you.

Awwwee I'm sure he's with you too

 

[reanimate]

why is Chrome baking it right into the browser then? It seems to me they have the "resources" to make it work ....

So, one more time...

iPhone release date -June, 2007
iPad release date - February, 2010
Flash 10.1 release date - May, 2010

Apple having "the resources" to make it work on their own is pretty silly. If anyone had the resources you'd think it would be Adobe!

 

[cvaldes]

why is Chrome baking it right into the browser then? It seems to me they have the "resources" to make it work ....

Has it shipped yet? Which devices?

As Steve said, Flash on Mobile has been in a "going to be" status for a really long time. Like years.

I'll believe it when it ships and when Joe Consumer isn't seeing terrible battery performance. Not vaporware.

Let me know when it arrives for Joe Consumer. Maybe late December 2012? I won't be holding my breath.

 

[legalnut]

i can choose not to sell certain books in my bookshop, regardless if the authors are putlitzer prize winners, nobel prize winners, booker prize winners.

what's your problem with that?

well is Apple's platform (admittedly a gated community by any definition) a technological platform or a platform where the merchant (and that's what Apple is -- a middleman, a merchant in it for it's 30% cut) is going to be an arbiter of morals and taste?

 

[thinkdesign]

Wirelessly posted (Mozilla/4.0 (compatible; MSIE 6.0; Windows CE; IEMobile 7.11) Sprint PPC6850SP)

On the trucks/cars analogy: False. The iPad must be set up through a computer, or else it stays bricked as it is out of the box. And updated that way too. But, no car maker ever said: "This car only works if you buy a truck, too." ----- My Sprint phone bought in 2008, does all of its updating over the air. Maybe Apple can catch up with that, someday?

 

[Animalk]

Wirelessly posted (Mozilla/4.0 (compatible; MSIE 6.0; Windows CE; IEMobile 7.11) Sprint PPC6850SP)

On the trucks/cars analogy: False. The iPad must be set up through a computer, or else it stays bricked as it is out of the box. And updated that way too. But, no car maker ever said: "This car only works if you buy a truck, too." ----- My Sprint phone bought in 2008, does all of its updating over the air. Maybe Apple can catch up with that, someday?

minor details. Not even worth mentioning. Check back in a couple of years and you will see that this issue will be resolved. Baby steps.

 

[macfan881]

really great interview cant wait for a podcast.

 

[ranReloaded]

why not give people CHOICE (that's a great concept isn't it?) - users would be able to disable the plug in if not satisfied with its performance or if system resources needed to be used efficaciously (i.e. extend battery life)....

The choice is already there. The flawed assumption is that you start with an Apple product you shouldn't have purchased in the first place. You could ask anything, for the sake of "choice": a Task Bar, Clippy on iWork, a different Finder paradigm, 16/9 iPad.... Apple is a finite company with finite resources and they choose which product they want to sell. They can't provide every possible configuration. In fact they are about the opposite: Focus on something and get it done 100% polished. They let all the other companies produce all those products that the rest of the people want. No single manufacturer can cover all fronts.

I think the worse troll is the betrayed-fanboi troll. They are like an obsessed fan that turns into hate when their idol does not meet 100% their expectations. It's much worse than the winboi, becuase it is not disinformed: it is just plain irrational.

...My opinion.

 

[i.mac]

7:28PM Walt: But what are you going to do next? You're going into the ad business...

Steve: Yeah.

Walt: But what about your competitors in that space?

Steve: Well we think their ad delivery system sucks!

----

no problem Steve, show them how is done...

 

[firewood]

...or a platform where the merchant ... is going to be an arbiter of morals and taste?

You can't buy X rated CDs at WalMart. Doesn't seem to bother their vast number of customers too much.

You can get X rated CDs on iTunes.

 

[Nieval]

Wirelessly posted (Mozilla/4.0 (compatible; MSIE 6.0; Windows CE; IEMobile 7.11) Sprint PPC6850SP)

On the trucks/cars analogy: False. The iPad must be set up through a computer, or else it stays bricked as it is out of the box. And updated that way too. But, no car maker ever said: "This car only works if you buy a truck, too." ----- My Sprint phone bought in 2008, does all of its updating over the air. Maybe Apple can catch up with that, someday?

The iPad is still in its embryological stage in terms of market creation/opportunity and app potential, to suddenly and abruptly rip off the umbilical cord would be a mistake. Given time however, and the iPad will mature and reach a worthy independence.
Hence Jobs saying that "time will tell" if the iPad will herald/come to rule the post-pc era.

 

[legalnut]

The choice is already there. The flawed assumption is that you start with an Apple product you shouldn't have purchased in the first place. You could ask anything, for the sake of "choice": a Task Bar, Clippy on iWork, a different Finder paradigm, 16/9 iPad.... Apple is a finite company with finite resources and they choose which product they want to sell. They can't provide every possible configuration. In fact they are about the opposite: Focus on something and get it done 100% polished. They let all the other companies produce all those products that the rest of the people want. No single manufacturer can cover all fronts.

I think the worse troll is the betrayed-fanboi troll. They are like an obsessed fan that turns into hate when their idol does not meet 100% their expectations. It's much worse than the winboi, becuase it is not disinformed: it is just plain irrational.

...My opinion.

You're arguments are pretty specious when over 90% of net video uses Flash ... I think that's a pretty important choice for a limited use device .... also MHO !!!!!