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Steve Jobs Pitches Cupertino on Stunning New Apple Campus

As a Cupertino resident, I'm not entirely surprised by our city council's "request" for Apple to provide free wifi and to me, it was very embarrassing. It probably wasn't a good idea to say "well, Google does this, why can't you" given the somewhat rocky relationship between the two companies.

My advice to my city's leaders... shut up and keep raking in the tax revenue!
 
sparkie7 said:
Who needs the White House after this is built. Steve should be the US president. And I'm not kidding!
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Business skill doesn't equate to political/policy skills, and government is not a business. Corporations' charter is to make $$, nothing else. Government's is to try to prevent big dogs from eating the little ones.

Oh, regarding another post that this should be solar instead of NG powered, that would in essence require deficit spending, which is a government, not corporate, prerogative.

Love the building tho'... although I work in a half-circle complex, and getting from one end to the other is a royal pain. Do I gather from comments that there's a mini-transit system built-in?
 
The reason the council asked the questions regarding 'giving back to the community' and 'safety' wasn't because they wanted to know the obvious answers...it was meant for the Cupertino residents.
 
baummer said:
So that's what they're doing with all of the money they're saving by not rewarding investors through dividends.
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The reward has been 5X ROI.
Dividends are essentially the way loser stocks (with no growth) attract investors.
If you want dividends, sell your AAPL and buy MSFT.
 
Robertus said:
Why use a low-res graphic depiction of the new building? How about linking it to a high-res image for better view? :mad:
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Because it's a screenshot from the YouTube video. As far as I can tell, that's the only place these images have been made public.
 
baummer said:
So that's what they're doing with all of the money they're saving by not rewarding investors through dividends.
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Finally, the voice of truth. Someone who truly "gets it".

How incredibly refreshing to hear from someone who's not joining in the sickening, sucking up & gushing Love Fest, over the man that's taken it all from them & given damn little (if any) back to the community.

Now in one final act of extreme narcissism, he's building a monument to himself. Very Shallow & Revealing.
 
Curved glass silliness

Jobs: "There is not a straight piece of glass in this building. It's all curved."

Sounds like more of Apple's artistic silliness to me. He probably thought that hard-headed city council would be impressed. They'd rather have free WiFi. Heck, they'd probably be happier if Apple sponsored Fourth of July fireworks in a city park.

In a building that size, the amount of curve that any reasonable-sized window would need to fit the total curvature is small. Flat windows would do as well and the money saved could be used for other purposes, with almost any other purpose being better. I do wish Apple would quit playing all these silly artistic games (i.e. almost unfixable iMacs) and give us useful products.

Steve Jobs was right to bring up taxes. California's taxes and regulations are the worst in the country and that in a state with huge, chronic deficits and tens of thousands of criminals about to be tossed out on the streets.

This isn't the Seventies.There are better places for Apple to expand its business than in California.
 
toddybody said:
If we can get out of paying taxes we'll provide free wifi? Wtf?
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Glad I wasn't the only one who thought that was a shade on the smart-ass side of the line.
Steve knows as well as anyone else (who's honest) that taxes are the price of admission if a company wants an educated workforce, roads to deliver product, breathable air, courts etc etc.

As for 'free' wi-fi, just focus on establishing public utility status for these monopolies and we'll be much better off.
 
Jcoz said:
What other "players" are you talking about.
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There should have been an extra "probably" in there. You think cities don't have promoters actively lobbying them for projects all the time ?

Jcoz said:
That's not city property, it's Apples. And they are replacing buildings and parking lots with landscape for a large part of that, how much permission should they even need for this type of project, and why?
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Then why are they even pitching the project to the city council ? Obviously, they need permits to build there.
 
KnightWRX said:
There should have been an extra "probably" in there. You think cities don't have promoters actively lobbying them for projects all the time ?



Then why are they even pitching the project to the city council ? Obviously, they need permits to build there.
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You mean that Apple can't just do whatever they want? Steve needs permission? How dare them to have the audacity to question the almighty.
 
As an Apple Shareholder I'm thrilled to see my profits being applied to cutting edge architectural structures located, seemingly, in the middle of nowhere. Perhaps this will pay off in the long run, but really it seems like a vanity project to intentionally use difficult architectural designs for an office building. But maybe it will inspire the Apple workers to work harder or more insightfully or convince them to work for Apple a little cheaper than if they had to work in a normal box shaped office space.

As for being a green building, nobody who puts an office building in a place that isn't accessibly to public transportation can claim to be doing something "green". Nothing you do with the building will make up for the fact that every one of the employees is probably driving their individual car to the office every day. Cities are "green"; suburbs are carbon creators and energy drains.

But boy it looks nice, especially with the underground parking garages.
 
Watching that video was gag inducing. I don't know how Jobs can stand there with a straight face.

"Have you thought about safety?" That's your question? Have we thought about safety? Nothing specific? Just "safety"? Yeah... we have people that think about safety when we make buildings. And there are building codes and what not.

WTF kind of answer can you give to that question? "Safety? Well, now that you mention it... no. Damn, we should probably push this out to 2020 and hire some guys to think about safety. Good question!"
 
In actually watching the video, I was struck with the very keynote-esque method Steve uses of hammering home a single concept over and over.
In this case its "... so that we can stay in Cupertino."

That's what the whole presentation boiled down to, and it wasn't lost on the Council. Everything else was for show.
 
"But if you kicked Kaiser out, I wouldn't cry..."

Hahaha, Jobs is such an interesting person to observe.
 
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