Strange. Yet you knew when you bought a Mac it couldn't play Blu-ray, no? So why did you buy a Mac knowing this?
Additionally, Windows 7 is OK (more than OK really), a viable solution used by many, and works just fine on a Mac via BootCamp or a VM (Parallel's, VMWare, Etc.).
And there are those who buy Macs for the purpose of running OS X and Windows or just for running Windows alone. After all, it is hard to beat Mac hardware.
Once again, you seem to just blurt things out without much consideration or elaboration.
Now, if you said something such as... "Yes, that is a solution, of course. It's foolish to think it is not a solution. However, I would have to spend an extra $300 or about on a Windows 7 license, an external USB Blu-Ray drive, a commercial Bluray playback software package, and perhaps some more coin on VM software if I wanted to go that route... frankly, it's not an economically viable solution IMO considering I could buy a stand alone Blu-Ray player for about $100..." we'd be having a simple, rational, and pleasant discussion.
Is that really so hard to do?
No one on this thread is your enemy. You don't have to bark at anyone or everyone. Native OS X Blu-ray playback is not coming to a Mac anytime soon. Considering this, posters have offered viable solutions that do indeed WORK.
So please, stop barking out such blanket and grossly inaccurate statements such as "it's not a solution" when it is. If you don't like the solution, simply state something to the effect of... "while that is a solution, it's not a solution I that wish to use at this time."