Hmm. Word is tonight that Newcastle United's St James' Park is going to be renamed the
Sports Direct Arena, after the company of their ever popular owner Mike Ashley.
Apparently it's a short term thing until a longer term deal can be signed with a major brand. The ground has been officially known as 'Sports Direct at St James Park' for a couple of years now, but it looks as if the traditional name is going to finally be given the elbow.
To say that this news will displease Newcastle supporters is putting it very mildly indeed.