This forum never fails to amuse me:
1) "The Beatles are crap!" Yes, Junior and Little Suzy. Go back to your Justin Bieber and leave the grown-ups alone, please. Any one with any sense of Rock and Roll history knows how big the Beatles were and how much of an influence they continue to be.
2) "Boring! Apple really blew it!" You guys DO know how advertising works, right? I mean, no one in the world is really "in love" with McDonald's McRib . . . are they? No one actually thinks the iPad is "magical" . . . do they? It's hype, people. This is what companies are supposed to create! Besides, this is an event that has been a long time coming . . . since Apple first opened iTunes we've all been speculating, here and elsewhere, when the Beatles will finally be on iTunes. It's a big event in the history of iTunes, whether you care or not and it will have a big impact, not just on sales, but on the availability of other hold-out artists.
3) "I already have the Beatles on CD, this is meaningless to me." Oh, I didn't realize you represented the entire population of the world! There are plenty of people who still don't have their stuff, including a whole generation of younger listeners who have never bought a CD.
4) "No lossless! Boo!" Please. Chances are you don't have the equipment or the ears to tell the difference between a 256kbps AAC and a lossless file.
Bottom line: If you are disappointed, you only have your fervid imagination to blame. Apple has every right to be excited by this announcement and it's not like they set up a huge event or even huge expectations for this. Just a brilliant ad campaign that stole the thunder from Facebook and captured all our interest. Kudos to Apple and it's brilliant PR department.