?? But is wasn't even an event. It was an online promo and then the release. Within a day or two. Not weeks like every big Apple deal. This was a great proper way to do this. It wasn't even a live on stage event with Paul and Ringo. Most people didn't even hear about it. But the will now!!!
Why not do it for every band. There people who like The Beatles and people who don't. Having The Beatles in the iTunes store i couldn't careless, the prices that us Australians have to pay is a joke, id never buy from there. I can buy physical CD's at half the price or use other online stores that are far cheaper.